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You can use Facebook for that? Research-supported strategies to engage your students.


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Recent research has focused on using emerging technologies to help increase college student engagement. Engagement has been found to be related to student persistence and GPA. Student affairs professionals have the opportunity to enhance student engagement and learning by using Facebook. The program presenters are planning a multi-institution study on using Facebook and Twitter to enhance student engagement. The presenters will review their ongoing research on using Facebook to improve student engagement in order to produce improved educational outcomes and will provide specific examples of how you can use Facebook in the same way.

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You can use Facebook for that? Research-supported strategies to engage your students.

  1. 1. Research-supported strategies to engage your students. Reynol Junco Greg Heiberger Associate Professor Coordinator and Advisor for Department of Academic Pre-Health Professionals Development and Counseling South Dakota State University Lock Haven University of PA
  2. 2. References   Send email to Rey Junco for list of references   Reference for this presentation: Junco, R. & Heiberger, G. (2009, March). You can use Facebook for that? Research-supported strategies to engage your students. Presentation at the National American College Personnel Association Meeting, Washington, DC.
  3. 3. Presentation Outline   Generations on campus   Introduction to technology used by students   Using Facebook to increase student engagement and retention   Astin   Tinto   Research on Facebook and student engagement
  4. 4. Generations on Campus Silent Boomers! Generation X! Net Generation! Generation! Generation! (1943-1960)! (1961-1981)! (1982-Now)! (1925-1942)! Loyal! Optimistic! Independent! Special! Peer Collaborative! Competitive! Skeptical! Sheltered! Personality! Personal Individualistic! Latchkey Kids! Confident! Sacrifice! Reject Authority! Shun Traditional Conventional! Patriotic! Values! Return to Team-Oriented! Conformity! Nihilism! religious values! Achieving! Respect for Pressured! authority! Civic Pride! WWI & II! Vietnam War! Challenger Columbine Defining Accident! Shootings! Great Depression! Watergate! Events! MTV! September 11 New Deal! Women’s Rights! Attacks! Computers! Reagan recession! Oklahoma City Video Games! Civil Rights Bombing! Persian Gulf War! Movement! Television! 1943-1960! 1961-1978! 1979-1999! 2000-Now! Attended College!
  5. 5. Technologies used by students
  6. 6. Student Technology Use Today’s College Internet     Students Use Facebook   Instant Messenger   Wikipedia   Blogs   More than people   P2P File Sharing   from other generations
  7. 7. Use   >175 Million Active Users   Users over 35 are the fastest growing demographic   3 billion minutes spent per day   35 languages (60 in development)   850 million photos uploaded every month   95% of users have at least one of the 52,000 applications
  8. 8. Nielsen March 2009 Report 67% of global online community visit blogs and   social networking sites Global active reach is greater than email   Facebook is visited monthly by 3 in every 10 people   Audience is becoming more diverse     Largest growth in 35-49 year olds in 2008 Increase of 156% from 2007 in use of cell phones   to access social networking in the US
  9. 9. Increase in global use of Facebook since 2007
  10. 10. Facebook Growth by age since 2007
  11. 11. Audience is becoming older since 2007
  12. 12. Facebook Penetration on College Campuses 92% use Facebook daily (Heiberger) 94% use Facebook weekly 7th most visited site in US (HERI) 86% had Facebook accounts (Mastrodicasa & Kepic) 2004 2005 2006 2007 2008 2009 69% had Facebook account Faecbook founded (Junco & Mastrodicasa) 99% use Facebook (Matney & Borland) Facebook open to everyone
  13. 13. Changing Perceptions of Facebook
  14. 14. Astin’s (1984) theory of student engagement   Involvement requires the investment of psychological and physical energy   Students will invest varying amounts of energy in different areas   Involvement occurs along a continuum   Student development is proportional to quantity and quality of involvement   Educational effectiveness is related to capacity to increase involvement
  15. 15. Tinto’s model of departure
  16. 16. Research on Facebook and Student Engagement   Few studies examining link   HERI (2007)   Heiberger (2007)   How is engagement related to technology use?
  17. 17. HERI (2007) & Heiberger (2007) HERI HEIBERGER n 31,500 via YFCY 375 Participants 114 Colleges and 1 Midsize Midwestern Universities U. Social Network All Social Networks Facebook only 94% use weekly 92% use daily No less time studying
  18. 18. The Bad… Data from HERI (2007) show that:   94% of first year students spend at least some time on SNW each week.   Majority of first year students (60%) spend between 1-5 hours a week on SNW.   High users (> 6 hours/week) reported more problems with time management and study skills.
  19. 19. The Good…   Time spent on SNW was less than on academic activities and socializing in the real world.
  20. 20. Friends Social networks Interact Daily w/ close friends >6hrs per week 84% <1hr per week 69% HERI, 2007 Facebook Feeling of connection to friends (VH/H) >1hr per day 92.2% <1hr per day 73.4% Heiberger, 2007
  21. 21. Student Organizations Social networks Spend 6 hrs per week in student clubs and groups >6hrs per week 15% <1hr per week 7% HERI, 2007 Facebook Participation in 1+ student organization >1hr per day 78.1% <1hr per day 63.3% Heiberger, 2007
  22. 22. Connection and Satisfaction Social networks Very Satisfied with social life >6hrs per week 33% <1hr per week 20% HERI, 2007 Facebook Connection to University (VH/H) >1hr per day 63.4% <1hr per day 43.4% Heiberger, 2007
  23. 23. Social Networking and Engagement
  24. 24. Bridging the Gap   Hesitationby student affairs professionals to use emerging technologies   Increased experience with Facebook   Meeting students where they are
  25. 25. Opportunities for Student Affairs Professionals   Shift to older population on Facebook   Familiarity with the technology   Mainstreaming   Capitalizing on engaging aspects of the technology   Using applications   Working with student attitudes
  26. 26. Student Attitudes   Information posted on social networking sites is private   You shouldn’t be looking at my social networking site unless, of course, I want you to   What is a privacy statement?   The job search
  27. 27. Survey (2008)   22% of Hiring Managers use Social Networking websites to research candidates.   33% reported they found information to disqualify potential employee:   41% posted information about them drinking or using drugs   40% posted inappropriate photographs or information   29% had poor communication skills   28% badmouthed their previous company or fellow employee   22% used discriminatory remarks   21% were linked to criminal behavior
  28. 28. Helping Students   Explaining the concept of online privacy   Implications of information posted online   Judicial sanctions   Staying safe
  29. 29. Five Ways to use Facebook to increase engagement Help peer leaders and mentors develop 1.  and maintain connection with program students. Help students connect to each other and to 2.  faculty and staff members. Help students connect to groups and 3.  activities on campus. Increase engagement of non-traditional 4.  students. Enhancing pre-enrollment orientation 5.  efforts.
  30. 30. Engaging uses of Facebook Presidential election and Inauguration   FraternityLive  Application   Courses Application   College News Application   Fantasy Stock Exchange Application   Causes Application   Groups – study/orgs/classes/majors   RedRover   Social networking     Students and employers hooking up (Newhouse News, 2007) Maintaining Relationships  
  31. 31. Maintaining appropriate boundaries   Five ideas to consider: 1.  Not friending students unless they request the connection Never pressuring students to friend you 2.  Use Facebook to help students learn about you 3.  Exercising appropriate discretion when using 4.  Facebook for personal communications Keep in mind that your behavior on Facebook will 5.  be used as a model by our students
  32. 32. Effects of faculty self- disclosure on Facebook Three themes discovered by Mazer, Murphy, and Simonds (2007):   Concern about faculty professionalism   Students like to learn about a professor’s personality   Students concerned that faculty would “spy” on them
  33. 33. Ideas for future research   Longitudinal study   Experimental design   RedRover as IV   Engagement, Retention as DV’s
  34. 34. Questions and Discussion