Recent research has focused on using emerging technologies to help increase college student engagement. Engagement has been found to be related to student persistence and GPA. Student affairs professionals have the opportunity to enhance student engagement and learning by using Facebook. The program presenters are planning a multi-institution study on using Facebook and Twitter to enhance student engagement. The presenters will review their ongoing research on using Facebook to improve student engagement in order to produce improved educational outcomes and will provide specific examples of how you can use Facebook in the same way.