Web Strategy For Writers        Emira Mears | Partner   Raised Eyebrow Web Studio, Inc.         emira@raisedeyebrow.com   ...
Keypoints• Build & establish your expertise• Professional PR & Reputation  management• Copyright protection
How Can Writers Use the Web?• Get new business/paid -- Portfolio• Generate ideas, monitor trends, follow buzz• Find peers/...
Strategy vs. TechnologyTechnology is not a strategy it is a tool• What do you want to get out of the web?• What tools are ...
Measuring Success•   Track before and after data    – What will success look like for you?    – Set metrics that match you...
Tools:•   Twitter• Facebook• LinkedIn•   Forums• Blogs• Social Bookmarking•   RSS Feeds
Your Online Presence        Text
Me Online                 Raised Eyebrow                     (company)Emira                                     Emira Mear...
Blogs• Create  your homebase      •Link your other profiles here• Workshop ideas stories - seek feedback• Don’t be afraid t...
Blog: You vs. Your Book• Think long term• You can point multiple domains to one  site• Build a following for you as a writ...
Blog Platforms• Wordpress.com      (free)• Blogger.com   (free)• Typepad   (paid)                              11
Social Media FrameworkWhy• Drive traffic back to your portfolio• ConnectHow• Listen• Participate• Contribute
Twitter•   Get breaking news (Citizen Journalism)•   Advertise/promote yourself•   Build community (low barrier of access/...
Tools for Tracking/Extending Twitter Trending • Twopular • Twitter homepage Search • search.twitter.com • search.twitter.c...
Tools for Tracking/Extending Twitter Managing Your Account/Lists • Hootsuite • Tweetdeck
Facebook• Find  contacts• Special interest  groups• Promote your work  (set up a feed)• Trend observation                 ...
Facebook• Protectyour image - separate professional  and personal• New Profile management - create lists and  separate work...
Raised Eyebrow                    (company)Emira                                    Emira Mears(personal)                 ...
Sample Lists• Inner Circle• School Days• Friendly Work• Work Only
LinkedIn• Maintain  professional  contacts• Respond as  expert• Find experts• Network
Balancing Integration• Crosslink tools to save you time/  energy• Beware of repeating yourself
Social Bookmarking• Build your own  resource  database• Share with others• Value of being  “digg-ed”• Find like-minded  cu...
RSS Feeds• Great   research tool• Sift through info• RSS Readers      •Google Reader (or iGoogle)      •Netvibes      •Net...
Measuring Success•   Track before and after data    – What will success look like for you?    – Set metrics that match you...
CautionsTransparency•   Be willing to be fast, but always be transparent•   Admit mistakes•   Apologize when necessaryReta...
Resources•   http://delicious.com/domicile/UBCFeb2011
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Web strategy for writers UBC Feb 2011

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  • Web strategy for writers UBC Feb 2011

    1. 1. Web Strategy For Writers Emira Mears | Partner Raised Eyebrow Web Studio, Inc. emira@raisedeyebrow.com www.About.me/emira
    2. 2. Keypoints• Build & establish your expertise• Professional PR & Reputation management• Copyright protection
    3. 3. How Can Writers Use the Web?• Get new business/paid -- Portfolio• Generate ideas, monitor trends, follow buzz• Find peers/network• Broaden network of sources/opinions• Easy distribution of content (citizen journalism)• Find new tools for investigation/research
    4. 4. Strategy vs. TechnologyTechnology is not a strategy it is a tool• What do you want to get out of the web?• What tools are going to help you do that?
    5. 5. Measuring Success• Track before and after data – What will success look like for you? – Set metrics that match your goals• Look to see what others are doing that is similar• Be sure to save/document all the data you are collecting to build your own benchmarks – Stats, pageviews, comments, “retweets”, followers, leads etc.
    6. 6. Tools:• Twitter• Facebook• LinkedIn• Forums• Blogs• Social Bookmarking• RSS Feeds
    7. 7. Your Online Presence Text
    8. 8. Me Online Raised Eyebrow (company)Emira Emira Mears(personal) (professional) The Boss of You (book) Facebook.com/emiramears Facebook.com/bossofyoubook Twitter.com/emiramears Twitter.com/raisedeyebrow laurenandemira.com blog.raisedeyebrow.com ourdomicile.ca
    9. 9. Blogs• Create your homebase •Link your other profiles here• Workshop ideas stories - seek feedback• Don’t be afraid to publish in progress stories/news and update it• Build online portfolio• Build community - connect with who you’re reading and share 9
    10. 10. Blog: You vs. Your Book• Think long term• You can point multiple domains to one site• Build a following for you as a writer, not just one book/article• You can potentially leverage these numbers for future work 10
    11. 11. Blog Platforms• Wordpress.com (free)• Blogger.com (free)• Typepad (paid) 11
    12. 12. Social Media FrameworkWhy• Drive traffic back to your portfolio• ConnectHow• Listen• Participate• Contribute
    13. 13. Twitter• Get breaking news (Citizen Journalism)• Advertise/promote yourself• Build community (low barrier of access/connection)• Follow like minded folks• Check pulse• Find interview subjects
    14. 14. Tools for Tracking/Extending Twitter Trending • Twopular • Twitter homepage Search • search.twitter.com • search.twitter.com/operators • monitor your account (@yourhandle)
    15. 15. Tools for Tracking/Extending Twitter Managing Your Account/Lists • Hootsuite • Tweetdeck
    16. 16. Facebook• Find contacts• Special interest groups• Promote your work (set up a feed)• Trend observation 16
    17. 17. Facebook• Protectyour image - separate professional and personal• New Profile management - create lists and separate work/personal• Never assume privacy settings
    18. 18. Raised Eyebrow (company)Emira Emira Mears(personal) (professional) The Boss of You (book) Facebook.com/emiramears Facebook.com/bossofyoubook Twitter.com/emiramears Twitter.com/raisedeyebrow laurenandemira.com blog.raisedeyebrow.com ourdomicile.ca
    19. 19. Sample Lists• Inner Circle• School Days• Friendly Work• Work Only
    20. 20. LinkedIn• Maintain professional contacts• Respond as expert• Find experts• Network
    21. 21. Balancing Integration• Crosslink tools to save you time/ energy• Beware of repeating yourself
    22. 22. Social Bookmarking• Build your own resource database• Share with others• Value of being “digg-ed”• Find like-minded curators• Research 22
    23. 23. RSS Feeds• Great research tool• Sift through info• RSS Readers •Google Reader (or iGoogle) •Netvibes •NetNewsWire (Mac) •FeedDemon (Windows) •Sage (Firefox) 23
    24. 24. Measuring Success• Track before and after data – What will success look like for you? – Set metrics that match your goals• Look to see what others are doing that is similar• Be sure to save/document all the data you are collecting to build your own benchmarks – Stats, pageviews, comments, “retweets”, followers, leads, etc.
    25. 25. CautionsTransparency• Be willing to be fast, but always be transparent• Admit mistakes• Apologize when necessaryRetain Your Copyright• Perform regular searches on your content• Write for free to build reputation but make sure you own your work• Creative Commons 25
    26. 26. Resources• http://delicious.com/domicile/UBCFeb2011

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