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Redesigning Your Website? What You Need to Know

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Redesigning Your Website? What You Need to Know

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When it’s time to overhaul your website, the task at hand can feel overwhelming. Where do you start? Content, functionality, and design are all vying for first place, and everyone in your organization probably has a different idea of what’s top priority.

At Raised Eyebrow, we’ve managed hundreds of website redesigns, for organizations large and small - and we can help! (We solemnly pledge this session is not a sales pitch - although we'd love to work with you on a redesign, this webinar will be helpful regardless of who you choose to work with.)

In this webinar, we share tips for how to corral your team, clarify your needs, and set the stage for a successful redesign project. Our specialty is working with nonprofits and public sector organizations, so we will bring that focus to this session.

You’ll learn:

- Key questions to ask yourself & your team
- Who within your organization to involve in the process
- How to write a better RFP

When it’s time to overhaul your website, the task at hand can feel overwhelming. Where do you start? Content, functionality, and design are all vying for first place, and everyone in your organization probably has a different idea of what’s top priority.

At Raised Eyebrow, we’ve managed hundreds of website redesigns, for organizations large and small - and we can help! (We solemnly pledge this session is not a sales pitch - although we'd love to work with you on a redesign, this webinar will be helpful regardless of who you choose to work with.)

In this webinar, we share tips for how to corral your team, clarify your needs, and set the stage for a successful redesign project. Our specialty is working with nonprofits and public sector organizations, so we will bring that focus to this session.

You’ll learn:

- Key questions to ask yourself & your team
- Who within your organization to involve in the process
- How to write a better RFP

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Redesigning Your Website? What You Need to Know

  1. 1. Redesigning Your Website? What You Need to Know Lauren Bacon + Emira Mears Thursday, September 22, 2011
  2. 2. Q&A Twitter: #raisedeyebrow Thursday, September 22, 2011
  3. 3. Q&A Type question here Twitter: #raisedeyebrow Thursday, September 22, 2011
  4. 4. Your Hosts: Emira Mears Lauren Bacon Partner Partner Raised Eyebrow Web Studio Raised Eyebrow Web Studio Twitter: @emiramears Twitter: @laurenbacon Twitter: #raisedeyebrow Thursday, September 22, 2011
  5. 5. Recipe for a successful redesign: 1. What do you already know is NOT working? 2. Think like your audience 3. Audit your website content 4. Know your numbers 5. Assemble your team Twitter: #raisedeyebrow Thursday, September 22, 2011
  6. 6. What’s Not Working Now? • Identify your pain points. • Write them down. • Voilà! Measures of success. Twitter: #raisedeyebrow Thursday, September 22, 2011
  7. 7. Quick Poll What’s the biggest problem on your current website? • People can’t find the info they’re looking for. • The visual design needs an overhaul. • We can’t make it do what we need from a technical perspective. • Everything about it needs changing! Twitter: #raisedeyebrow Thursday, September 22, 2011
  8. 8. Think Like Your Audience. Who do you want to connect with? Image credit: paul goyette on Flickr. Twitter: #raisedeyebrow Thursday, September 22, 2011
  9. 9. Think Like Your Audience. Do your homework. • Audience research • If you don’t already have this, ask your vendor for help. Twitter: #raisedeyebrow Thursday, September 22, 2011
  10. 10. Think Like Your Audience. Grouping & Ranking • Does your community fall into natural groupings - by type, interest, or demographics? • Are some groups higher-priority (for your website, anyway) than others? Twitter: #raisedeyebrow Thursday, September 22, 2011
  11. 11. Audit Your Content. What have you got? And what’s missing? Image credit: honzasterba on Flickr. Twitter: #raisedeyebrow Thursday, September 22, 2011
  12. 12. Audit Your Content. What an audit looks like: Twitter: #raisedeyebrow Thursday, September 22, 2011
  13. 13. Know Your Numbers. Site analytics as a snapshot Image credit: Paul Jacobson on Flickr. Twitter: #raisedeyebrow Thursday, September 22, 2011
  14. 14. Know Your Numbers. Site analytics as a snapshot • What do you notice? • What's working well? • What's surprising? • What's not working well, or missing? Twitter: #raisedeyebrow Thursday, September 22, 2011
  15. 15. Assemble Your Team. Identify & include key stakeholders Image credit: cubemate on Flickr. Twitter: #raisedeyebrow Thursday, September 22, 2011
  16. 16. Assemble Your Team. When & how? • Convene a meeting to define goals & priorities • Share observations & metrics beforehand • Reiterate them in person • Review comparable organizations’ websites • Gather input & prioritize Twitter: #raisedeyebrow Thursday, September 22, 2011
  17. 17. Assemble Your Team. Decide on roles • Who will be on the project team? • Who has sign-off authority? • Important: sign-off must be unequivocal! Twitter: #raisedeyebrow Thursday, September 22, 2011
  18. 18. Assemble Your Team. Inclusivity vs Design by Committee • When surveys are helpful • Tie your redesign goals to organizational objectives • Who’s accountable to whom? Twitter: #raisedeyebrow Thursday, September 22, 2011
  19. 19. Assemble Your Team. Sharing Progress vs Inviting Input • Some people will simply want status reports at key milestones, such as: • Priority setting before project begins • Just before design sign-off • 1 week before launch • Immediately after launch Twitter: #raisedeyebrow Thursday, September 22, 2011
  20. 20. What Your Vendor Needs Communicating with designers & developers Image credit: duda C. on Flickr. Twitter: #raisedeyebrow Thursday, September 22, 2011
  21. 21. What Your Vendor Needs We want to know: • Your challenges • Key metrics (what's not working). • Who's on your team • Your audience • What your top definitions priorities are for the • Where your existing redesign website content stands Twitter: #raisedeyebrow Thursday, September 22, 2011
  22. 22. Recap: 1. What do you already know is NOT working? 2. Think like your audience 3. Audit your website content 4. Know your numbers 5. Assemble your team Twitter: #raisedeyebrow Thursday, September 22, 2011
  23. 23. Need more help? Raised Eyebrow offers: • Online Communications • Usability Consulting Strategy Consulting • Email Newsletter design, • Information Architecture and development and management Interaction Design • Accessibility and Search • Website Design & Engine Optimization Development Consulting • Web 2.0 and Social Media • Custom workshops for your Consulting organization www.raisedeyebrow.com Twitter: #raisedeyebrow Thursday, September 22, 2011
  24. 24. Questions? Please use the “raise hand” feature, or type a question into the Q&A box. Twitter: #raisedeyebrow Thursday, September 22, 2011
  25. 25. Questions? Please use the “raise hand” feature, or type a question into the Q&A box. Type question here Twitter: #raisedeyebrow Thursday, September 22, 2011
  26. 26. Thank you. Lauren Bacon Emira Mears @laurenbacon @emiramears raisedeyebrow.com Twitter: #raisedeyebrow Thursday, September 22, 2011

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