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MAOW Berlin '09 Keynote

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The slides used for the keynote at MAOW Berlin '09

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MAOW Berlin '09 Keynote

  1. 1. AMO 2009 Rey Bango, Add-ons Community Lead
  2. 2. AMO = addons.mozilla.org
  3. 3. Agenda • Vision • Mission • Firefox 3.5 • Developer Needs • New Ideas & Improvements • Roadmap
  4. 4. http://www.flickr.com/photos/troybthompson/44990175 Vision
  5. 5. http://www.flickr.com/photos/troybthompson/44990175 Vision AMO is the incubator that helps developers build, distribute, and support fantastic consumer products powered by Mozilla
  6. 6. Mission • Build ecosystem of developers and users • Guide users to the add-ons that they will love • Make development easier for anyone with an idea • Explain add-ons with an engaging consumer experience
  7. 7. Why focus on Consumers?
  8. 8. Consumers are the reason developers exist
  9. 9. http://www.flickr.com/photos/stevewilhelm/2440823380/ If you build it
  10. 10. They will come http://www.flickr.com/photos/webersweb/2565590420/
  11. 11. Proof is in the Numbers AMO Stats: • 1M daily unique visitors • 1.6M daily visits • 5.2M daily page views • 66M+ quot;absolute unique visitorsquot; (since Jan 1st)
  12. 12. Proof is in the Numbers
  13. 13. Proof is in the Numbers • Foxmarks: 143,601 weekly downloads & 13,596,415 total downloads • Cooliris: 155,185 weekly downloads & 11,998,378 total downloads • PDF Download 159,039 weekly downloads & 12,617,152 total downloads • Adblock Plus 422,726 weekly downloads & 41,650,531 total downloads
  14. 14. Notables
  15. 15. Distribution Channels • AMO (http://addons.mozilla.org) • Recommended lists • Collections (e.g.: Fashion Your Firefox) • Bandwagon • Mobile
  16. 16. Firefox 3.5 • 400k users already using beta 3 • 82% Add-on compatibility with the latest beta • New features available to add-on developers • TraceMonkey - Vastly improved JS performance • Audio - Greatly enhanced sound abilities than current XPCOM interface • Video - Video capture or playback
  17. 17. Firefox 3.5 • New features (cont.) • Private browsing • Strong Encryption - NSS Library is now scriptable • DOM Workers - Threading that is DOM safe - http://www.mozbox.org/pub/tracker/ • Canvas - http://people.mozilla.com/~blizzard/launch/ •
  18. 18. Developer Needs • Recent survey results: - The “Sandbox”!! - Lack of documentation & tutorials - Better IDEs and debugging tools - Provide better communication tools for the community • Learning curve
  19. 19. AMO Review Process • Improving communication between editors and developers • Editor notifications • Remote VMs for editors to test on • Escalation process for complex reviews • Automated auditing tools • Queue transparency • Updated Developer FAQ
  20. 20. Developer.AMO (Q3) • Improve discovery of add-on information - Aggregate the best resources for add-ons development - Consolidate best practices - Increase collaboration among add-on developers • Bring people and ideas together • Timeline is towards the end of Q3
  21. 21. Add-ons 2.0 • Early Conceptual Work - Easier compatible between releases - Enhanced Security - Easier to code - Improved installation • Looking for Input: - http://blog.mozilla.com/addons/2009/02/25/developer-survey/
  22. 22. Roadmap
  23. 23. Q1 2009 • Improved developer dashboards • Updated editor tools (notifications) • Collections 1.0 • “Share This” links • Blog Schedule
  24. 24. Q2 2009 • Front page redesign with consumer focus • New Category Pages • New Search Results • User tagging of add-ons • Bandwagon Release • Updated Search Engine • Remove old developer dashboard
  25. 25. Q3 2009 • Crowdsourced customer service tool • Developer.AMO with examples and best practices • Certification program that reflects quality and security
  26. 26. Q4 2009 • AMO Marketplace - Donations • Recommendations
  27. 27. Rey Bango rey@mozilla.com Twitter: @reybango
  28. 28. addons.mozilla.org

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