Social Media Contests & Sweepstakes


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Presentation given at California's Community College Marketing Conference

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  • Please get some better heading for it
  • How many have a Twitter account for their college? How many have it for multiple departments? How about FB? Multiple departments? Besides collecting friends and posting your news, events, have any of you tried special deals, contests, or anything else to stimulate use/movement/ or promotion of your Twitter or FB sites?
  • How many have a link on your home page? How many list it in your publications? How many, who have multiple Twitter accounts, use a tweet ticker?
  • Example of photo upload contest
  • Social Media Contests & Sweepstakes

    1. 1.  Easy Social Media Contests to Stimulate Engagement
    2. 2. Outline <ul><li>Introduction to Social Media </li></ul><ul><ul><li>Q and A with audience and discussion </li></ul></ul><ul><li>Examples of Great Twitter/FB sites & dangers of an IDLE Page </li></ul><ul><ul><li>Examples of great Twitter/FB sites </li></ul></ul><ul><li>Don’t be a LOSER! Host a party and give things away. </li></ul><ul><ul><li>Twitter Contests </li></ul></ul><ul><ul><li>Facebook Contests </li></ul></ul><ul><li>Promoting Your Pages and Contests </li></ul><ul><ul><li>Offline Marketing Methods </li></ul></ul><ul><ul><li>Online Marketing Methods </li></ul></ul>
    3. 3. <ul><li>Why </li></ul><ul><li>Social Media? </li></ul>
    4. 4. <ul><li>665,000,000 </li></ul><ul><li>FACEBOOK USERS WORLDWIDE </li></ul><ul><li>SOURCE: SOCIALBAKERS.COM </li></ul><ul><li>888,000+ </li></ul><ul><li>PEOPLE JOIN FACEBOOK EVERY SINGLE DAY </li></ul>
    5. 5. <ul><li>50 million </li></ul><ul><li>Tweets per day </li></ul><ul><li>SOURCE: </li></ul><ul><li>600 </li></ul><ul><li>Tweets per second </li></ul>
    7. 7. What we’ve already done But, are your Twitter and Facebook pages… INTERACTIVE? FUN? STIMULATING? PROMOTING CONVERSATION? USEFUL?
    8. 8. DANGERS of an idle page <ul><li>You ’ll lose friends or followers </li></ul><ul><ul><li>, </li></ul></ul><ul><li>You ’ll look “unofficial” </li></ul><ul><li>You ’ll seem unfriendly or even uncool! </li></ul>A guaranteed “ Digital Depression .”  A feeling of helplessness, a dip in confidence levels, and low selfesteem caused when you are unfollowed, unlinked, or unfriended on social media sites.
    9. 9. Getting people there Linked from our websites “ Follow us on…” Listed in our publications Tweet Ticker A widget that allows you to show (in a scrolling manner) multiple twitter feeds in one place.
    10. 10. Q & A <ul><li>How many have a Facebook? </li></ul><ul><li>How many have a Twitter? </li></ul><ul><li>What do you most commonly use these for right now? (post events, information, what else?) </li></ul><ul><li>How do you find friends/followers…how do they find you ? </li></ul><ul><li>Does anyone do anything special to stimulate visitation to their Twitter sites, or FB sites or to gain more friends or followers? </li></ul><ul><li>How many WANT more friends/followers?! </li></ul>
    11. 11. Twitter & Facebook Uses <ul><li>Promote Press Releases </li></ul><ul><li>Promote Blog Posts </li></ul><ul><li>Promote Campus Events </li></ul><ul><li>Promote Important Deadlines </li></ul><ul><li>Post Event Photos </li></ul><ul><li>Live-Tweet from Events </li></ul><ul><li>Follow Current and Potential Students </li></ul><ul><li>Answer Questions </li></ul><ul><li>Get Feedback </li></ul><ul><li>Find Out What Others Are Saying About You </li></ul><ul><li>Put Yourself Into a Conversation </li></ul>
    12. 12. Examples of Great Twitter/FB sites
    13. 13. Wayne Flete
    14. 14. Southern Methodist University
    15. 15. University of Salford
    16. 16. Texas A&M University
    17. 17. California Academy of Sciences
    18. 18. Contests & Giveaways
    19. 19. Don’ t Take My Word For it <ul><li>50% More Fans When You Run Contests and Giveaways </li></ul><ul><li>82% of consumers are willing to give personal information for 100$ contest and giveaway </li></ul>Source: Jupiter and Forrester Research
    20. 20. Contests and Giveaways Are Tools <ul><li>Facebook and Twitter are the viral mechanisms. </li></ul>
    21. 21. The Prize is very important <ul><li>The Prize: Think about the audience </li></ul><ul><ul><li>iPad as the prize = cookie cutter </li></ul></ul><ul><li>The hook </li></ul><ul><li>Keep the momentum going </li></ul>
    22. 22. Contests <ul><li>Winners are selected by judges and public vote or a mix of both. </li></ul><ul><li>Public vote can go viral. </li></ul>
    23. 23. Voting Mechanisms For Contests <ul><li>Facebook Voting Mechanisms </li></ul><ul><ul><li>Comments </li></ul></ul><ul><ul><li>Likes </li></ul></ul><ul><li>Twitter Voting Mechanisms </li></ul><ul><ul><li>Retweets </li></ul></ul><ul><ul><li>Hash Tag </li></ul></ul>
    24. 24. Other Successful Variables To Implement <ul><li>Let users vote once a day </li></ul><ul><li>Setup a clear timeline that creates incentive to enter </li></ul><ul><li>Setup clear calls to actions </li></ul>
    25. 25. Giveaways <ul><ul><li>Randomly choose winners </li></ul></ul><ul><ul><li>Entry methods </li></ul></ul><ul><ul><ul><li>Facebook Comments </li></ul></ul></ul><ul><ul><ul><li>Facebook Status updates </li></ul></ul></ul><ul><ul><ul><li>Tweets </li></ul></ul></ul><ul><ul><ul><li>Filling out a form hosted on Facebook </li></ul></ul></ul>
    26. 26. Twitter Contests Guidelines 1. Great contest + short deadline = Twitscoop love 2. Unique phrase + retweeting contest = Visibility 3. Twitter contest + your product as a prize = Big results 4. Frequent $100 prizes beats one $500 prize 5. Twitter contest + boring Twitter account = wasted effort 6. Twitter contest + 1click participation = Big results 7. Short tweet + retweeting contest = room to spread retweets 8. Retweetable offer + reason to retweet = Viral
    27. 28.
    28. 33. Understanding Facebook <ul><li>For businesses, organizations, and public figures </li></ul><ul><li>Users “like” a page </li></ul><ul><li>One-way relationship </li></ul><ul><li>No “like” limit </li></ul><ul><li>Can send an update to fans </li></ul><ul><li>Customized tabs </li></ul><ul><li>For Individuals </li></ul><ul><li>Users can click “Add as Friend” </li></ul><ul><li>Friend limit of 5,000 </li></ul><ul><li>Can send messages individually or group messages up to 20 people </li></ul><ul><li>No customized tabs allowed </li></ul>Pages Profiles
    29. 34. Facebook Contests Guidelines <ul><li>Do it to gain more fans </li></ul><ul><li>To increase awareness about events or new policies/curriculum/etc. </li></ul><ul><li>Base on a milestone: “By the time we reach 5,000 fans, we will give away a new Apple iPod Touch” </li></ul><ul><li>Use to generate a winner </li></ul><ul><li>Have set rules beforehand </li></ul><ul><li>‘ Suggest to Friends’ feature on Pages </li></ul><ul><li>Use @ mentions on profiles for an additional entry </li></ul><ul><li>One day specials (free t-shirt to the first 20 facebook fans who go into the Admissions Office) </li></ul><ul><li>Understand the Facebook rules for contests and giveaways </li></ul>
    30. 35. Facebook Contests Rules <ul><li>Cannot export email addresses or other personal information </li></ul><ul><li>Can add multiple administrators to Facebook Pages </li></ul><ul><li>Can have customized usernames ( </li></ul><ul><li>Can connect to Twitter ( </li></ul><ul><li>Use a third party application </li></ul><ul><li>Don't call Facebook your partner </li></ul><ul><li>no prize that promotes gambling tobacco gas etc </li></ul><ul><li>Don't require a Facebook action to enter - you can make them ‘like’ to see your contest rules </li></ul>
    31. 36. Facebook Contest
    32. 37. Contest and Giveaway Platforms <ul><ul><li>Strutta </li></ul></ul><ul><ul><li>Wildfire </li></ul></ul><ul><ul><li>Votigo </li></ul></ul><ul><ul><li>Twideocontest </li></ul></ul>
    33. 38. Wildfire <ul><ul><li>Great for small businesses </li></ul></ul><ul><ul><ul><li>Starts at 5$ per campaign and goes up to 15$k for white label </li></ul></ul></ul><ul><ul><li>WYSIWYG editor </li></ul></ul><ul><ul><li>Standard plan allows export of user info </li></ul></ul>
    34. 39. Promoting Your Contest Offline
    35. 40. EXAMPLE: Write on our wall and post a photo Posted in offline magazine
    36. 41. Promoting Your Contest Online
    37. 42. Go Multi channel <ul><li>#1 Rule to participation: Cross promote your contest through other platforms available to your brand </li></ul><ul><li>Share it on your website blog, through email marketing, print ads, word of mouth, on TV, on the radio, on Youtube, Twitter, LinkedIn or any other plaftorm you deem appropriate, including Facebook ads </li></ul>
    38. 43. Use Fiverr <ul><li>Ask the community to promote your contest </li></ul><ul><li>Ask them to retweet your contest. </li></ul><ul><li>Ask them to add the contest to the twitter contest directories </li></ul>
    39. 44. Stay Committed <ul><li>In order to have a successful online presence, you must update daily </li></ul><ul><li>Schedule updates (socialoomph, Tweetdeck, HootSuite) </li></ul><ul><li>Check what others are saying about you (, </li></ul><ul><li>Respond to feedback and comments in a proactive manner </li></ul><ul><li>Personalize and humanize your online presence </li></ul>
    40. 45. Questions CONTACT: [email_address]