I Am Woman Hear Me Roar Girl Powered Marketing to Women Home Buyers  An ever increasing segment in our market place!
Key Drivers in the Success of the Real Estate Market <ul><li>Job Stability
Job Growth </li></ul>
Girl Power! <ul>Entrepreneur Magazine March Issue 2010 <li>Women are on the brink of becoming the majority of the workforce
They start businesses at twice the rate of their male counterparts
The Center for Women's Business Research puts the current economic impact of women-owned firms at $3 trillion and they emp...
Be Fashionable! Strap on Your Girl Powered Tool Belt! <ul><li>What makes a successful online marketing strategy?
You must leverage your digital tools so you can connect with your target audience! </li></ul>
Your Digital Footprint! <ul>The Hub <li>Website & Blog
The Spokes
Facebook
LinkedIn
Posterous
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I Am Woman Hear Me Roar

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Female real estate agents have a wealth of online marketing tools at their disposal. The question is do they know the tools at their disposal and do they leverage them properly to optimize the opportunity to connect with one of the fastest growing market segments - female homebuyers!

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I Am Woman Hear Me Roar

  1. 1. I Am Woman Hear Me Roar Girl Powered Marketing to Women Home Buyers An ever increasing segment in our market place!
  2. 2. Key Drivers in the Success of the Real Estate Market <ul><li>Job Stability
  3. 3. Job Growth </li></ul>
  4. 4. Girl Power! <ul>Entrepreneur Magazine March Issue 2010 <li>Women are on the brink of becoming the majority of the workforce
  5. 5. They start businesses at twice the rate of their male counterparts
  6. 6. The Center for Women's Business Research puts the current economic impact of women-owned firms at $3 trillion and they employ 16% of all U.S. workers </li></ul>
  7. 7. Be Fashionable! Strap on Your Girl Powered Tool Belt! <ul><li>What makes a successful online marketing strategy?
  8. 8. You must leverage your digital tools so you can connect with your target audience! </li></ul>
  9. 9. Your Digital Footprint! <ul>The Hub <li>Website & Blog
  10. 10. The Spokes
  11. 11. Facebook
  12. 12. LinkedIn
  13. 13. Posterous
  14. 14. Email Marketing
  15. 15. AR
  16. 16. Outside.In
  17. 17. YouTube
  18. 18. BusinessWeek
  19. 19. Feedburner
  20. 20. Twitter
  21. 21. Squidoo
  22. 22. Topix </li></ul>
  23. 23. 5 Core Elements of Your Website <ul>What Women Want? <li>Search
  24. 24. Market information
  25. 25. Determine the value of their home
  26. 26. Hyper-local area info
  27. 27. Read your blog </li></ul>
  28. 28. <ul>Blogging Made Easy! </ul><ul>The 5 minute blog post women love to read and agents love to write! <li>It's called a Photo Blog! </li></ul>
  29. 29. <ul>Chicks Rule The Social Web! </ul><ul>When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, women outnumber men. </ul>
  30. 30. FB Personal Profile What's Your Strategy? <ul>Target & Create Lists <li>Past clients
  31. 31. Current clients
  32. 32. People I can make $$
  33. 33. Peers
  34. 34. Vendors
  35. 35. Friends
  36. 36. Family </li></ul>
  37. 37. <ul>Listen & Know when to engage! </ul><ul>Social Triggers <li>New job
  38. 38. Relocate
  39. 39. Pay raise
  40. 40. Divorce </li></ul>
  41. 41. FB Fan Page Strategy <ul>Personal Brand, Real Estate Brand, Targeted or Hyper Local? <li>Dial into WIIFM?
  42. 42. Deliver high-value content
  43. 43. Engagement! </li></ul>
  44. 44. FB Fan Pages <ul>Create Custom FBML Fan Pages <li>Leverage your website
  45. 45. Offer high value content
  46. 46. Send them back to your “hub” </li></ul>
  47. 47. Thank You! <ul>www.dakno.com www.crystalcoastblog.com http://photos.crystalcoastblog.com facebook.com/bobby.carroll @rewebcoach media.bobbycarroll.net [email_address] </ul>

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