OpenEdition Freemium as sustainable economic model for humanities and social sciences


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OpenEdition Freemium as sustainable economic model for humanities and social sciences

  1. 1. Freemium as a sustainable economic model for OA publications in humanities and social sciences Pierre Mounier Center for open electronic publishing (Cléo) Centre national de la recherche scientifique (CNRS) École des hautes études en sciences sociales (EHESS) Université de Provence Université d’Avignon
  2. 2. Who are we ? A short presentation
  3. 3. A team supported by 4 major french research institutions
  4. 4. What we : an international platform with more than 350open access journals in humanities and social sciences in HTML, PDF and Epub
  5. 5. What we doCalenda : a platform with 18000 : a platform with 400 conference announcements blogs
  6. 6. An ecosystem : OpenEdition
  7. 7. About OA economic models
  8. 8. Green and Gold roads And their economic models• Green road : support from institutions, libraries, governements• Gold road ? How to build a robust economic model for Open Access journals and books ?
  9. 9. Gold road : 2 models100% grant/subsidies model Author-pay model
  10. 10. Golden : 2 problems 100% grant/subsidies model Author-pay modelDependancy on institutions, institution-centric model, weak economic Access to publication biased by financial capacity, universities pay twicemodel (monoculture) to commercial publishers
  11. 11. Gold roadWhere are the libraries ?
  12. 12. Proportion of pages viewed through library system referrersEmma Bester study : Usages of open access resources inResearch libraries. case study - 2009
  13. 13. Comparison by age and occupation between and readersEmma Bester study : Usages of open access resources inResearch libraries. case study - 2009
  14. 14. Pierre Mounier Some statements from librarians“Because we have shrinking budgets and paid resources are more and more expensive, wemust justify the money we spend, so we are driven to focus more and more on what we pay.” “Open access resources, right now are not very up-to-date in our tool (MetaLib). Weconcentrated our forces on paid resources because we have to justify the money (we spend)”“We have stats on that (OA), but we don’t use them. We have to deal with paid databases atfirst ! It’s a huge work for us to answer to enquiries. The logic is return on investment becausetheses resources are extremely expensive. We have to justify subscriptions to the university,the scientific committee and the government.”“ I don’t understand at all Our main problem with this platform is that we can’tsubscribe to it. Therefore, it is not interesting at all for us…..can we subscribe ? ” Emma Bester study : Usages of open access resources in Research libraries. A case study on - 2009
  15. 15. The effect of author-pay model on libraries“ The business model of Open Access isn’t a subscription model. The question is now ifa university wants to pay to allow its scholars to publish in those OA journals. But thetwo models depend on different services : the subscription model depends on libraries,the other one on research departments. We librarians must be very careful, becauseone could decide to transfer the money from one service to another, saying thatlibraries doesn’t have to pay subscriptions anymore. *…+We must be careful becausemoney is part of the power. For the moment, we have an important budget becauseresources are expensive to buy. If there is a shift in the economic model, our role will bedifferent. ”
  16. 16. A triple disaster• For OA publishers : they can’t be fully supported by libraries• For readers : they are left alone to find open access resources (desintermediation scenario)• For libraries : they can’t participate fully the new open access ecosystem
  17. 17. A proposal : OpenEdition freemium How to develop a sound economic model for OA journals and book publishers ?How to integrate libraries giving them the possibility to « pay for free content » ?
  18. 18. Freemium = Free+Premium
  19. 19. Pierre MounierFreemium : an economic model coming from the web
  20. 20. An hybrid model« It is a numbers game, so bust out your Excel spreadsheet. It’s all about finding things inthe margins — lots of little things rather than one key thing. » D. Houston, Dropbox in « Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp », Gigaom, march 2010
  21. 21. OpenEdition freemium is : Free access to contentPremium services to generate income
  22. 22. Free access in HTML
  23. 23. Premium services
  24. 24. For library users
  25. 25. Access to premium formats Copy & paste No DRM Print, Save No quota
  26. 26. Unlimited alerts on search engine
  27. 27. Calenda events in ical format
  28. 28. For librarians
  29. 29. Counter statistics
  30. 30. Integration with libraries information systems• Marc 21• Unimarc• Z39.50 server• ISO 2709 files
  31. 31. Training sessions for library trainers
  32. 32. Free documentation
  33. 33. Libraries correspondent
  34. 34. Participation to governance through User committee
  35. 35. For publishers
  36. 36. 66% of income from libraries go to publishers.33% to the platform to help develop new services.
  37. 37. Electronic Bookstore
  38. 38. Print on demand
  39. 39. Since march 2011
  40. 40. 87 journals so far
  41. 41. 1000 books in 2012
  42. 42. OpenEdition books, a new open access internationalplatform to disseminate 16 000 books online in 2020
  43. 43. More than 25 university press for books
  44. 44. 36 research libraries subscribing
  45. 45. 1. Aix-Marseille Université2. Université dAngers3. Université des Antilles et de la Guyane4. Université dAvignon et des Pays de Vaucluse5. Bibliothèque Clermont Université6. Bibliothèque cantonale et universitaire Lausanne7. Université Sciences et Technologies - Lille 18. Université Sciences Humaines et Sociales - Lille 39. Université Paris 1 Université Paris 310. Université de Pau et des Pays de lAdour11. Université Rennes II - Haute Bretagne12. Université de Savoie Université de Toulouse II-Le Mirail13. Université François-Rabelais de Tours14. Université du Québec à Montréal15. Institut des sciences et industries du vivant et de lenvironnement16. Agence universitaire de la Francophonie17. Bibliothèque Denis Diderot18. Bibliothèque de lUniversité de Laval19. Bibliothèque Publique dInformation20. Bibliothèque Sainte-Barbe21. Bibliothèque Sainte-Geneviève22. Bibliothèque universitaire des langues et civilisations E23. cole nationale des sciences de linformation et des bibliothèques24. Instituto de Estudos Sociais e Económicos25. Institut des sciences humaines et sociales26. Institut national de recherche en sciences et technologies pour l’environnement et l’agriculture27. Institut Supérieur d’Informatique et de Gestion28. Sciences Po Paris29. Ecole des Hautes Etudes en Sciences Sociales30. Deutsches Historisches Institut Paris31. Bibliothèque centrale du SPW32. Bibliothèques de lUniversité de Montréal33. Université du Québec à Chicoutimi34. Université dOttawa35. Université du Québec en Outaouais36. Université du Québec à Trois-Rivières
  46. 46. Conclusion
  47. 47. OpenEdition freemium is apragmatic AND a political proposition to academic community…
  48. 48. … in order to build an alliance between scholars, publishers andlibrairies to support open access & knowledge dissemination
  49. 49. Thank you !