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OpenEdition freemium as a sustainable economic model for OA publications in humanities


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OpenEdition freemium as a sustainable economic model for OA publications in humanities

  1. 1. <ul><li>Freemium as a sustainable economic model for OA publications in humanities and social sciences </li></ul><ul><li>Pierre Mounier </li></ul><ul><li>Center for open electronic publishing (Cléo) </li></ul>
  2. 2. <ul><li>Who are we ? </li></ul><ul><li>A short presentation </li></ul>
  3. 3. <ul><li>A team supported by 4 major french research institutions </li></ul>
  4. 4. <ul><li>What we do </li></ul><ul><li> : an international platform with more than 300 open access and books collections in humanities and social sciences in HTML, PDF and Epub </li></ul>
  5. 5. <ul><li>What we do </li></ul><ul><li>Calenda : a platform with 16000 conference announcements </li></ul><ul><li> : a platform with 240 blogs </li></ul>
  6. 6. <ul><li>An ecosystem : OpenEdition </li></ul>
  7. 7. <ul><li>About OA economic models </li></ul>
  8. 8. <ul><li>Green and Gold roads </li></ul><ul><li>And their economic models </li></ul><ul><li>Green road : support from institutions, libraries, governements </li></ul><ul><li>Gold road ? How to build a robust economic model for Open Access journals and books ? </li></ul>
  9. 9. <ul><li>Gold road : 2 models </li></ul><ul><li>100% grant/subsidies model </li></ul><ul><li>Author-pay model </li></ul>
  10. 10. <ul><li>Golden : 2 problems </li></ul><ul><li>100% grant/subsidies model </li></ul><ul><li>Dependancy on institutions, institution-centric model, weak economic model (monoculture) </li></ul><ul><li>Access to publication biased by financial capacity, universities pay twice to commercial publishers </li></ul><ul><li>Author-pay model </li></ul>
  11. 11. <ul><li>Gold road </li></ul><ul><li>Where are the libraries ? </li></ul>
  12. 13. <ul><li>Proportion of pages viewed through library system referrers </li></ul><ul><li>Emma Bester study : Usages of open access resources in Research libraries. case study - 2009 </li></ul>
  13. 14. <ul><li>Comparison by age and occupation between and readers </li></ul><ul><li>Emma Bester study : Usages of open access resources in Research libraries. case study - 2009 </li></ul>
  14. 15. <ul><li>Pierre Mounier </li></ul><ul><li>Some statements from librarians </li></ul><ul><li>Emma Bester study : Usages of open access resources in Research libraries. A case study on - 2009 </li></ul>“ Because we have shrinking budgets and paid resources are more and more expensive, we must justify the money we spend , so we are driven to focus more and more on what we pay.” “ Open access resources, right now are not very up-to-date in our tool (MetaLib). We concentrated our forces on paid resources because we have to justify the money (we spend)” “ We have stats on that (OA), but we don’t use them. We have to deal with paid databases at first ! It’s a huge work for us to answer to enquiries. The logic is return on investment because theses resources are extremely expensive . We have to justify subscriptions to the university, the scientific committee and the government.” “ I don’t understand at all Our main problem with this platform is that we can’t subscribe to it. Therefore, it is not interesting at all for us….. can we subscribe ? ”
  15. 16. The effect of author-pay model on libraries <ul><li>“ The business model of Open Access isn’t a subscription model. The question is now if a university wants to pay to allow its scholars to publish in those OA journals. But the two models depend on different services : the subscription model depends on libraries, the other one on research departments. We librarians must be very careful, because one could decide to transfer the money from one service to another, saying that libraries doesn’t have to pay subscriptions anymore . […]We must be careful because money is part of the power. For the moment, we have an important budget because resources are expensive to buy. If there is a shift in the economic model, our role will be different. ” </li></ul>
  16. 17. A triple disaster <ul><li>For OA publishers : they can’t be fully supported by libraries </li></ul><ul><li>For readers : they are left alone to find open access resources (desintermediation scenario) </li></ul><ul><li>For libraries : they can’t participate fully the new open access ecosystem </li></ul>
  17. 18. <ul><li>A proposal : </li></ul><ul><li>OpenEdition freemium </li></ul><ul><li>How to develop a sound economic model for OA journals and book publishers ? </li></ul><ul><li>How to integrate libraries giving them the possibility to « pay for free content » ? </li></ul>
  18. 19. Freemium = Free+Premium
  19. 20. <ul><li>Pierre Mounier </li></ul><ul><li>Freemium : an economic model coming from the web </li></ul>
  20. 21. «  It is a numbers game, so bust out your Excel spreadsheet. It’s all about finding things in the margins — lots of little things rather than one key thing.   » D. Houston, Dropbox in «  Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp  », Gigaom, march 2010 An hybrid model
  21. 23. OpenEdition freemium is : Free access to content Premium services to generate income
  22. 24. Free access in HTML
  23. 27. Premium services
  24. 29. For library users
  25. 30. Access to premium formats No DRM No quota Copy & paste Print, Save
  26. 33. Unlimited alerts on search engine
  27. 34. Calenda events in ical format
  28. 35. For librarians
  29. 36. Counter statistics
  30. 37. Integration with libraries information systems <ul><li>Marc 21 </li></ul><ul><li>Unimarc </li></ul><ul><li>Z39.50 server </li></ul><ul><li>ISO 2709 files </li></ul>
  31. 38. Training sessions for library trainers
  32. 39. Free documentation
  33. 40. Libraries correspondent
  34. 41. Participation to governance through User committee
  35. 42. For publishers
  36. 43. 66% of income from libraries go to publishers . 33% to the platform to help develop new services.
  37. 44. Electronic Bookstore
  38. 45. Print on demand
  39. 47. Since march 2011
  40. 48. <ul><li>78 journals so far </li></ul><ul><li>80 journals so far </li></ul>
  41. 49. 1000 books in 2012
  42. 50. <ul><li>78 journals so far </li></ul><ul><li>More than 20 university press for books </li></ul>
  43. 51. <ul><li>78 journals so far </li></ul><ul><li>38 research libraries testing or subscribing </li></ul>
  44. 52. Conclusion
  45. 53. OpenEdition freemium is a pragmatic AND a political proposition to academic community…
  46. 54. … in order to build an alliance between scholars, publishers and librairies to support open access & knowledge dissemination
  47. 55. Thank you ! [email_address]