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Revium Social Media Presentation


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Presentation given at a Direct Marketing forum in Melbourne on 2nd March 2010.

Published in: Business, Technology
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Revium Social Media Presentation

  1. 1. Social Media Tapping into the communication revolution David McLaughlin March 2nd 2010
  2. 2. What we’ll cover ‣ What is Social Media ‣ How significant is it? ‣ Interesting stats on Social Media ‣ Social Media Case Studies ‣ Getting started with Social Media ‣ Things to keep an eye on ‣ Social media tools
  3. 3. What is Social Media?
  4. 4. “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media into social media dialogues. It supports the democratization of knowledge and information, transforming people from content consumers into content producers....a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content”
  5. 5. n p user , social bo on user i n nl i n e pu ge i ial th sed o cebook e of o to enga d is ba or Fa ntere i nt e s that kedIn are c form users gy, erm the e of sit ike Lin at es th egory sites l A cat rking ther s it is any d und wo or Reddit , and o dia l me at allow s en in or aro olo la t soc net Digg So cia h ons like ce t ver sati hn rel sen pre onal con tec umb ire cti ite. d w ebs on t he Software tools that allow groups to ge An Any we peer-to-peer conversations and exchan bsite or 2.0' phi web ser YouTube, Flickr, Facebook, MySpace etc losophy vice tha of news ... . This in t utilize ks cludes b s a 'soc ar ew or logs, so cial net ial' or 'W So works, social eb ia dio, and ial m c video , au mo edia ed th dis at bein sin -ba cus bile are e dia g
  6. 6. Break it down
  7. 7. Social Media is people having conversations online This is nothing new
  8. 8. A quick look back
  9. 9. Late 70’s - BBS Online services (CompuServe & Prodigy)
  10. 10. 90’s IRC, ICQ & IM Dating sites
  11. 11. Late 90’s Early 00’s
  12. 12. Early 00’s
  13. 13. And today?
  14. 14. Blogs Video sharing sites Microsites Photo sharing sites Online chat WIKI’s RSS Virtual worlds Social Networks Social bookmarks Message boards
  15. 15.
  16. 16. What can Social Media let you do? • Reach niche markets • Watch, participate in or share conversations • Build brand awareness • Harness hidden pockets of expertise • Share experience and evidence of your story • Reach a large audience • Monitor what is being said about you or your brand
  17. 17. So? 2/3 of the global internet population visit social networks (Nielsen, Global faces & networked places, 2009) Social Media has overtaken porn as the #1 activity on the Web 14% of people trust advertisements 78% of people trust the recommendations of other consumers
  18. 18. Customers are talking about you, your brand, your industry and your competitors Right now “Social Media is like word of mouth on steroids” -
  19. 19. “For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” - Business Week February 2009
  20. 20. A massive shift in the way we communicate Was One to many Now Many to many Monologue to dialogue
  21. 21. Don’t ignore it!
  22. 22. Radio - 38 years TV - 13 years PCs - 16 years 50 Internet - 4 years Million 8 months from launch Facebook had 50M users April to May 2009, Facebook added 50M users.
  23. 23. The situation in Oz Historically we love technology We are early adopters NBN; more connected, in more places, faster and cheaper Even if you don’t get into it, your customers will (or already are!)
  24. 24. Herald Sun - Feb 27th 2010
  25. 25. How to get started
  26. 26. Plan • See what competitors are doing • Follow thought leaders • Define a voice • Define resources • Determine content types • Identify platforms and tools • Create a schedule
  27. 27. Golden Rules • Listen • Engage • Measure • Drop the hard sell. It doesn’t work • Deal with negative feedback
  28. 28. Start with the basics Blog Facebook Twitter
  29. 29. What not to do Avoid controversy Avoid “puffery” Avoid being dull. Be creative Don’t delegate and forget Don’t forget how visible you could be
  30. 30. Doing nothing is the worst option
  31. 31. Six Social Media Tools For Business 1. Namechk 2. Twitter 3. Facebook 4. Wordpress 5. Linked In 6. Social Go
  32. 32. Social Media Apps ‣ Buzzom ‣ Peashootapp ‣ Viralheat ‣ ‣ Google Alerts ‣
  33. 33. What about the future of Social Media?
  34. 34.
  35. 35. Things to keep an eye on Facebook Secures Patent for News Feed Microsoft Social Connector Google real time search (Fan pages, My Space, Twitter etc)
  36. 36. Thanks!