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Facebook business analysis 2015

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Facebook Overall Revenues And Profits Analysis 2015; Facebook Business and Geographic Segments Revenues Analysis 2015; Facebook Advertising Revenues Analysis 2015; Facebook Monthly Active Users (MAUs) and Daily Active Users (DAUs) Analysis 2015; Facebook Mobile Users Analysis 2015; Facebook ARPU Analysis 2015.

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Facebook business analysis 2015

  1. 1. Facebook Business Analysis 2015 Revenues and Profits www.revenuesandprofits.com
  2. 2. Presentation Outline 2 ‣ Overall Revenues And Profits Analysis ‣ Business/Geographic Segment Revenues Analysis ‣ Key Business Metrics Analysis
  3. 3. Facebook Overall Revenues Analysis 3 Revenues (In $ Millions) 2011 2012 2013 2014 2015 $17,927 $12,466 $7,872 $5,089 $3,711 Revenue YoY Growth 2011 2012 2013 2014 2015 37.1% 54.7% 58.4% 43.8%
  4. 4. Facebook Costs Analysis 4 Costs (In $ Millions) 2011 2012 2013 2014 2015 $1,295 $973 $781 $892 $314 $2,724 $1,679 $997 $896 $392 $4,817 $2,666 $1,414 $1,399 $388 $2,866 $2,153$1,876 $1,364$860 Cost of Revenue Research & Development Expenses Sales & Marketing Expenses General & Administrative Expenses Costs As A Percentage Of Revenue 2011 2012 2013 2014 2015 7.2% 7.8% 9.9% 17.5% 8.5% 15.2% 13.5%12.7% 17.6% 10.6% 26.9% 21.4% 18.0% 27.5% 10.5% 16.0%17.3% 23.8% 26.8% 23.2% Cost of Revenue as a % of Total Revenue Research & Development Expenses as a % of Total Revenue Sales & Marketing Expenses as a % of Total Revenue General & Administrative Expenses as a % of Total Revenue
  5. 5. Facebook Gross Income Analysis 5 Gross Income (In $ Millions) 2011 2012 2013 2014 2015 $15,061 $10,313 $5,996 $3,725 $2,851 Gross Margin 2011 2012 2013 2014 2015 84.0%82.7% 76.2%73.2% 76.8%
  6. 6. Facebook Operating Income Analysis 6 Operating Profit (Loss) (In $ Millions) 2011 2012 2013 2014 2015 $6,225 $4,995 $2,804 $538 $1,757 Operating Margin 2011 2012 2013 2014 2015 34.7% 40.1% 35.6% 10.6% 47.3%
  7. 7. Facebook Net Income Analysis 7 Net Profit (Loss) (In $ Millions) 2011 2012 2013 2014 2015 $3,670 $2,925 $1,490 $53 $1,002 Net Margin 2011 2012 2013 2014 2015 20.5%23.5% 18.9% 1.0% 27.0%
  8. 8. Facebook Business Segment Revenues Analysis 8 Business Segments Revenues 
 (In $ Millions) 2011 2012 2013 2014 2015 $847 $974 $886 $810 $557 $17,080 $11,492 $6,986 $4,279 $3,154 Advertising Payments And Other Fees Business Segments Revenue Share 2011 2012 2013 2014 2015 4.7%7.8%11.3%15.9%15.0% 95.3%92.2% 88.7% 84.1%85.0% Advertising Payments And Other Fees
  9. 9. Facebook Mobile/Desktop Advertising Revenues Analysis 9 Advertising Revenues by Device 
 (In $ Millions) 2011 2012 2013 2014 2015 $3,887 $4,065 $3,834 $3,792 $3,154 $13,193 $7,427 $3,152 $487 Mobile Ad Revenues Desktop Ad Revenues Advertising Revenue Share by Device 2011 2012 2013 2014 2015 22.8%35.4%54.9%88.6%100.0% 77.2% 64.6% 45.1% 11.4% Mobile Ad Revenues Desktop Ad Revenues
  10. 10. Facebook Geographic Segment Revenues Analysis 10 Total Revenues by User Geography 
 (In $ Millions) 2011 2012 2013 2014 2015 $1,830 $1,374 $921 $497 $277 $2,720 $1,831 $1,063 $605 $363 $4,464 $3,396 $2,193 $1,455 $1,155 $8,913 $5,865 $3,695 $2,532 $1,914 US & Canada Europe Asia Rest Of The World Total Revenues Share by User Geography 2011 2012 2013 2014 2015 10.2%11.0%11.7%9.8%7.5% 15.2%14.7%13.5%11.9%9.8% 24.9%27.2%27.9% 28.6% 31.1% 49.7%47.0%46.9%49.8%51.6% US & Canada Europe Asia Rest Of The World
  11. 11. Facebook Advertising Revenue Analysis 11 Advertising Revenues (In $ Millions) 2011 2012 2013 2014 2015 $17,080 $11,492 $6,986 $4,279 $3,154 Advertising Revenue YoY Growth 2011 2012 2013 2014 2015 35.7% 63.3% 64.5% 48.6%
  12. 12. Facebook Advertising Revenues Analysis - by User Geography 12 Advertising Revenues by User Geography (In $ Millions) 2011 2012 2013 2014 2015 $1,802 $1,335 $881 $459 $255 $2,655 $1,741 $974 $515 $313 $4,274 $3,131 $1,958 $1,237$1,002 $8,349 $5,285 $3,173 $2,067$1,583 US & Canada Europe Asia Rest Of The World Advertising Revenues Share by User Geography 2011 2012 2013 2014 2015 10.6%11.6%12.6%10.7%8.1% 15.5%15.1%13.9%12.0%9.9% 25.0%27.2%28.0% 28.9% 31.8% 48.9%46.0%45.4%48.3%50.2% US & Canada Europe Asia Rest Of The World
  13. 13. Facebook Payment and Other Fees Revenue Analysis 13 Payment and Other Fees Revenues 
 (In $ Millions) 2011 2012 2013 2014 2015 $847 $974 $886 $810 $557 Payment and Other Fees Revenue YoY Growth 2011 2012 2013 2014 2015 45.4% 9.4% 9.9% -13.0%
  14. 14. Facebook Payment and Other Fees Revenues Analysis - by User Geography 14 Payment and Other Fees Revenues by User Geography (In $ Millions) 2011 2012 2013 2014 2015 $28 $39 $40 $38 $22 $65 $90 $89 $90 $50 $190 $265 $235 $218 $153 $564$580 $522 $465 $331 US & Canada Europe Asia Rest Of The World Payment and Other Fees Revenues Share by User Geography 2011 2012 2013 2014 2015 3.3%4.0%4.5%4.7%3.9% 7.7%9.2%10.0%11.1%9.0% 22.4%27.2%26.5%26.9%27.5% 66.6% 59.5%58.9%57.4%59.4% US & Canada Europe Asia Rest Of The World
  15. 15. Facebook Daily Active Users (DAUs) Analysis 15 Daily Active Users (DAUs) Worldwide 
 (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 1,038 890 757 618 483 Daily Active Users (DAUs) Worldwide - YoY Growth Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 28.0% 22.5% 17.6% 16.6%
  16. 16. Facebook Daily Active Users (DAUs) Analysis - by User Geography 16 Daily Active Users (DAUs) by User Geography (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 319 263 216 161 109 309 253 200 153 105 240217195 169143 169157147135126 US & Canada Europe Asia Rest Of The World Daily Active Users (DAUs) Share by User Geography Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 30.7%29.6%28.5%26.1%22.6% 29.8%28.4%26.4%24.8%21.7% 23.1%24.4%25.8% 27.3% 29.6% 16.3%17.6%19.4%21.8% 26.1% US & Canada Europe Asia Rest Of The World
  17. 17. Facebook Monthly Active Users (MAUs) Analysis 17 Monthly Active Users (MAUs) Worldwide 
 (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 1,591 1,393 1,228 1,056 845 Monthly Active Users (MAUs) Worldwide - YoY Growth Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 25.0% 16.3% 13.4% 14.2%
  18. 18. Facebook Monthly Active Users (MAUs) Analysis - by User Geography 18 Monthly Active Users (MAUs) by User Geography (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 509 436 376 304 225 540 449 368 298 212 323301282261229 219208201193179 US & Canada Europe Asia Rest Of The World Monthly Active Users (MAUs) Share by User Geography Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 32.0%31.3%30.6%28.8%26.6% 33.9%32.2%30.0%28.2%25.1% 20.3%21.6%23.0%24.7% 27.1% 13.8%14.9%16.4%18.3%21.2% US & Canada Europe Asia Rest Of The World
  19. 19. Facebook DAU to MAU Ratio 19 DAU To MAU Ratio Worldwide Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 57.2% 58.5% 61.6% 63.9% 65.2% DAU To MAU Ratio by User Geography Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 48.4% 53.0% 57.4% 60.3% 62.7% 49.5% 51.3% 54.3% 56.3% 57.2% 62.4% 64.8% 69.1% 72.1% 74.3% 70.4% 69.9% 73.1% 75.5% 77.2% US & Canada Europe Asia Rest Of The World
  20. 20. Facebook Mobile Daily Active Users (DAUs) Analysis 20 Mobile Daily Active Users (DAUs) and Total DAUs Worldwide (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 1,038 890 757 618 483 934 745 556 374 Mobile Daily Active Users Total Daily Active Users Mobile Daily Active Users (DAUs) as a percentage of Total DAUs Worldwide Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 90.0% 83.7% 73.4% 60.5%
  21. 21. Facebook Mobile Monthly Active Users (MAUs) Analysis 21 Mobile Monthly Active Users (MAUs) and Total MAUs Worldwide (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 1,591 1,393 1,228 1,056 845 1,442 1,189 945 680 432 Mobile Monthly Active Users Total Monthly Active Users Mobile Monthly Active Users (MAUs) as a percentage of Total MAUs Worldwide Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 90.6% 85.4% 77.0% 64.4% 51.1%
  22. 22. Facebook Mobile DAU to MAU Ratio Analysis 22 Mobile DAU to Mobile MAU Ratio Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 64.8%62.7% 58.8% 55.0% Overall DAU to MAU Ratio Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 65.2%63.9%61.6%58.5%57.2%
  23. 23. Facebook Mobile-Only Monthly Active Users (MAUs) Analysis 23 Mobile Only Monthly Active Users (MAUs) Worldwide (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 823 526 296 157 58 Mobile Only Monthly Active Users (MAUs) as a Percentage of Total Mobile MAUs Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 57.1% 44.2% 31.3% 23.1% 13.4%
  24. 24. Facebook Monthly Active Users (MAUs) by Access Device 24 Monthly Active Users (MAUs) by Access Device (In Millions) Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 149 204 283 376 413 619 663 649 523 374 823 526 296 15758 Mobile Only MAUs Dual Access (Mobile and Desktop) MAUs Desktop Only MAUs Monthly Active Users (MAUs) Share by Access Device Q4’11 Q4’12 Q4’13 Q4’14 Q4’15 9.4%14.6%23.0%35.6%48.9% 38.9% 47.6% 52.9% 49.5% 44.3% 51.7% 37.8% 24.1% 14.9% 6.9% Mobile Only MAUs as % of Total MAUs Dual Access (Mobile and Desktop) MAUs as % of Total MAUs Desktop Only MAUs as % of Total MAUs
  25. 25. Facebook ARPU Analysis - Overall Revenues 25 Average Revenue Per User (ARPU) Worldwide - Overall Revenues 2011 2012 2013 2014 2015 $12.0 $9.5 $6.8 $5.3$5.0 Average Revenue Per User (ARPU) by User Geography - Overall Revenues 2011 2012 2013 2014 2015 $3.9 $3.4 $2.6 $1.8 $1.5 $5.5 $4.5 $3.2 $2.4 $2.1 $14.3 $11.6 $8.0 $5.9 $5.5 $41.7 $28.7 $18.7 $13.6 $11.3 US & Canada Europe Asia Rest Of The World
  26. 26. Facebook ARPU Analysis - Advertising Revenues 26 Average Revenue Per User (ARPU) Worldwide - Advertising Revenues 2011 2012 2013 2014 2015 $11.4 $8.7 $6.0 $4.5 Average Revenue Per User (ARPU) by User Geography - Advertising Revenues 2011 2012 2013 2014 2015 $3.8 $3.3 $2.5 $1.7 $5.3 $4.2 $2.9 $2.0 $13.7 $10.7 $7.2 $5.0 $39.0 $25.9 $16.1 $11.1 US & Canada Europe Asia Rest Of The World
  27. 27. Facebook ARPU Analysis - Payment Revenues 27 Average Revenue Per User (ARPU) Worldwide - Payment Revenues 2011 2012 2013 2014 2015 $0.57 $0.74 $0.78 $0.85 Average Revenue Per User (ARPU) by User Geography - Payment Revenues 2011 2012 2013 2014 2015 $0.05 $0.09 $0.12$0.14 $0.14 $0.23 $0.27$0.34 $0.60 $0.90 $0.86$0.88 $2.64 $2.84 $2.64$2.49 US & Canada Europe Asia Rest Of The World
  28. 28. Thank You Revenues and Profits www.revenuesandprofits.com

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