Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Top 10 ways that your website is wrecking your lead generation efforts
#1 Weak value proposition Strong value propositions are the #1 conversion factor that a business can control
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. #2 Not mobile ...
#3 Using image sliders Multiple messages delivered via an image slider means less than 1% conversion. Use 1 message per ...
#4 Poor use of color 85% of purchasing decisions are based on color. Have a strategy. Use a contrasting color for call-t...
#5 Using generic images Authentic images supporting your value proposition drive conversions.
#6 Wrong fonts and sizes San serif for body with 16 point minimum font size. Keep to two font types.
#7 No call to action above the fold You need a call-to-action to get a conversion. Make sure that they see it without sc...
#8 Not following usage patterns Don’t get creative with navigation. Use the F pattern to guide your content.
#9 No proof points or boosters Customer images with quotes, titles and companies are great. Showing big brands helps wit...
#10 No use of video YouTube is the second biggest search engine. Video can increase conversion 80%. Think customer inter...
GET MARKETING HELP ! ! Virtual marketers starting at $99 per month ! You focus on the big picture. We’ll get your ma...
Upcoming SlideShare
Loading in …5
×

Top 10 website mistakes that are wrecking your lead generation efforts

9,789 views

Published on

This is a summary of our post "10 ways your web designer is wrecking your online marketing strategy:. http://www.revenizer.com/10-ways-web-designer-wrecking-online-marketing-strategy/

Published in: Marketing
no profile picture user
  • http://goo.gl/aEyat9 See who's viewed your profile in the last days, like that recruiter who just looked at you. Free members only see the last 6 viewers! http://goo.gl/aEyat9
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

  • Be the first to like this

Top 10 website mistakes that are wrecking your lead generation efforts

  1. 1. Top 10 ways that your website is wrecking your lead generation efforts
  2. 2. #1 Weak value proposition Strong value propositions are the #1 conversion factor that a business can control
  3. 3. Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. #2 Not mobile friendly Mobile will be the #1 web access platform by the end of 2015
  4. 4. #3 Using image sliders Multiple messages delivered via an image slider means less than 1% conversion. Use 1 message per page with hero shot.
  5. 5. #4 Poor use of color 85% of purchasing decisions are based on color. Have a strategy. Use a contrasting color for call-to-action buttons.
  6. 6. #5 Using generic images Authentic images supporting your value proposition drive conversions.
  7. 7. #6 Wrong fonts and sizes San serif for body with 16 point minimum font size. Keep to two font types.
  8. 8. #7 No call to action above the fold You need a call-to-action to get a conversion. Make sure that they see it without scrolling.
  9. 9. #8 Not following usage patterns Don’t get creative with navigation. Use the F pattern to guide your content.
  10. 10. #9 No proof points or boosters Customer images with quotes, titles and companies are great. Showing big brands helps with credibility.
  11. 11. #10 No use of video YouTube is the second biggest search engine. Video can increase conversion 80%. Think customer interview.
  12. 12. GET MARKETING HELP ! ! Virtual marketers starting at $99 per month ! You focus on the big picture. We’ll get your marketing humming ! Backed by our “Go Big” 14 day money back guarantee www.revenizer.com

×