1.
Top 10 ways that your website is
wrecking your lead generation efforts

2.
#1 Weak value proposition
Strong value propositions are the #1 conversion factor
that a business can control

3.
Apple, the Apple logo and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.
#2 Not mobile friendly
Mobile will be the #1 web access platform by the end of 2015

4.
#3 Using image sliders
Multiple messages delivered via an image slider means less
than 1% conversion. Use 1 message per page with hero shot.

5.
#4 Poor use of color
85% of purchasing decisions are based on color. Have a
strategy. Use a contrasting color for call-to-action buttons.

6.
#5 Using generic images
Authentic images supporting your value proposition drive
conversions.

7.
#6 Wrong fonts and sizes
San serif for body with 16 point minimum font size. Keep to
two font types.

8.
#7 No call to action above the fold
You need a call-to-action to get a conversion. Make sure that
they see it without scrolling.

9.
#8 Not following usage patterns
Don’t get creative with navigation. Use the F pattern to guide
your content.

10.
#9 No proof points or boosters
Customer images with quotes, titles and companies are
great. Showing big brands helps with credibility.

11.
#10 No use of video
YouTube is the second biggest search engine. Video can
increase conversion 80%. Think customer interview.

12.
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