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Revel CEO Jeff Fritz and Brad Hunt, Chief Marketing Officer, UnitedHealthcare Medicare & Retirement presented at the 9th Annual RISE Stars Master Class on December 11th in San Diego.
Healthcare consumerism is creating an opportunity for organizations to incorporate data driven tactics from industries like retail and finance and become more effective at influencing member behavior. Based on lessons learned from successful health engagement campaigns combined with Revel’s research on human behavior we’ll provide pragmatic tools and tips that strengthen engagement and enhance the member experience. Areas covered will include:
- Personalization tactics that map the healthcare consumer journey based on their individual preferences.
- Actionable predictive modeling techniques to identify strong campaign strategies and messages.
- Using behavior-based data to select the right messaging channels.
- Ideas for building meaningful, long-lasting relationships with members using consumer-based loyalty practices