Make The Public Work With You

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Make The Public Work With You:

How to encourage user-created content

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  • Make The Public Work With You

    1. 1. Make The Public Work With You How to encourage user-created content Bente Kalsnes - Origogruppen Espen Systad - A-pressen Communication Advisor. Head of Social Media @benteka @revesjef http://origo.no/bentekalsnes http://origo.no/espen
    2. 2. ORIGO + A-PRESSEN FACILITATE THE TRANSITION …
    3. 3. READER PARTICIPANT
    4. 4. Transition READER PARTICIPANT • Participants bring more people than readers (they´re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers). • Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously) • Participants - more info for product development (we know more about what the registered user is interested in than the random reader) • Think of all the news stories you will miss if you don’t know what your readers/ participants are interested in and talking about!
    5. 5. How Origo works • The users publish texts, comments, pictures and events. • All content is tagged with location. • The users decide if the content is private or public. • Public content can be extracted to other contexts e.g. our newspapers. • We filter the content based on location and quality.
    6. 6. Jølster Sogn og fjordane
    7. 7. Hello. I’m from Jølster. I have a long story and a quick question.
    8. 8. Skei i Jølster 375 inhabitants
    9. 9. Løkagrova
    10. 10. This is a natural wonder! Let’s form a 15 person large committee and figure out what to do.
    11. 11. The foundation of the Løkagrova committee
    12. 12. The celebration of The Løkagrova Man’s discovery
    13. 13. 225 of 375 inhabitants took part in the event
    14. 14. Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.
    15. 15. The replay of the Løkagrova man’s revelation
    16. 16. The result: 2 front pages in Firda 16 printed pages
    17. 17. Wooo - we are in the news !
    18. 18. Wooo - we are in the news ! Those people in Jølster always think they are something special.
    19. 19. Wooo - we are in the news ! Those people in Jølster always think they are something special. But we from Fjærland are special too. Lets show them
    20. 20. Ja. Let’s gather all tractors in Fjærland and lift round bales!
    21. 21. Ja. Let’s gather all tractors in Fjærland and lift round bales! .. and let’s put people on the bales.
    22. 22. Foto: Gaute Dvergsdal Bøyum The round bales of Fjærland.
    23. 23. Foto: Oddleiv Apneseth
    24. 24. Foto: Gaute Dvergsdal Bøyum
    25. 25. Foto: Gaute Dvergsdal Bøyum
    26. 26. Foto: Oddleiv Apneseth
    27. 27. A-pressen’s 50 newspapers have 470.000 subscribers
    28. 28. A-pressen’s 50 newspapers have 470.000 subscribers and 167.000 registered Origo-users
    29. 29. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do.
    30. 30. ..... and those 167.000 users produce 7-8 times more content than our 2.800 employees do. 30 - 40.000 stories, pictures, comments and events weekly. 5.000 stories, pictures and comments digitally each week.
    31. 31. The first years we used Origo to strengthen web editions. Now we use Origo to also revitalize the print editions.
    32. 32. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers.
    33. 33. A-pressen produces approx. 300.000 print pages of editorial content a year. 1 of 10 pages will carry content that originate from our Origo-readers. Why?
    34. 34. The ingredients of the local newspaper.
    35. 35. local news The ingredients of the local newspaper.
    36. 36. local news The ingredients of the local local newspaper. market- place
    37. 37. family notices local news greetings The ingredients of the local local newspaper. market- place
    38. 38. family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place
    39. 39. Position challenged by social media family notices local news greetings The ingredients of the local local newspaper. local arena market- for debate place Position challenged by social media
    40. 40. Stig: - I want to start a fund-raising to fill the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.
    41. 41. 36 seconds to get in touch with Stig
    42. 42. Make The Public Work With You: How to encourage user-created content CASE ORIGO.NO AND A-PRESSEN Bente Kalsnes, @benteka - Origo Espen systad, @revesjef - A-pressen

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