The Importance of CRM Training in Your Sales Development Process
In today’s competitive sales
environment, CRM technology is
practically a requirement. The right
CRM system automates tedious
sales tasks and gives your sales
staff everything they need to
properly track and manage the
sales process. That’s why 54% of
all companies are currently using
CRM systems or some sort of sales
automation to boost productivity
The problem these companies run into is that their sales staff simply
isn’t equipped to make the most of their tools. Many businesses
either make CRM a very small portion of their sales onboarding
programor skip it entirely. Unfortunately, that’s a major mistake.
Here are three key reasons that including CRM training in your sales
development process is of the utmost importance:
When your new sales trainees are being onboarded, they’re forming
their first habits with your CRM system. On average, 40% of all our
daily activities are spent on tasks that utilize our formed habits. If
you aren’t training them on your CRM system from the start, these
habits could be inefficient or incorrect.
Remember why you implemented a CRM system in the first place -
to ease the burden of daily tasks off your sales staff, give them easy
access to the information they require, and boost sales. Until they
know how to work the system, however, they’re not going to enjoy
any of these benefits. If you want your new hires to hit the ground
running and start performing alongside your veteran staff, you need
to give them the training they need in addition to the tools.
If you’re hiring top-quality sales professionals, it’s likely that they
have their own sales knowledge and experience. They might even
have experience with the same CRM system, or at least something
similar. That means your job is to help them learn about your
company’s specific processes and best practices. Including CRM
training throughout this process gives them the chance to see how
these strategies fit into their day-to-day. It solidifies your company-
specific training and offers them a tangible frame of reference to
lean on when they hit the sales floor.
How effective is your sales process? Check out this free sales
process grader. Along with your score, we'll recommend what you
can do to improve your process.
If your business needs a little help figuring out how to integrate CRM
training into your sales onboarding program, Revecent can help.
Contact us today!
Website: www.revecent.com | Phone: (800) 609-8541 | Email: email@example.com
We look forward to learning more about your sales
goals and how we can help you achieve greater