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The Importance of CRM Training in Your Sales Development Process


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Every sales development process should include CRM training in order to get the most out of new hires. Here’s why

Published in: Marketing
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The Importance of CRM Training in Your Sales Development Process

  1. 1. In today’s competitive sales environment, CRM technology is practically a requirement. The right CRM system automates tedious sales tasks and gives your sales staff everything they need to properly track and manage the sales process. That’s why 54% of all companies are currently using CRM systems or some sort of sales automation to boost productivity and performance. 2
  2. 2. The problem these companies run into is that their sales staff simply isn’t equipped to make the most of their tools. Many businesses either make CRM a very small portion of their sales onboarding programor skip it entirely. Unfortunately, that’s a major mistake. Here are three key reasons that including CRM training in your sales development process is of the utmost importance: 3
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  4. 4. When your new sales trainees are being onboarded, they’re forming their first habits with your CRM system. On average, 40% of all our daily activities are spent on tasks that utilize our formed habits. If you aren’t training them on your CRM system from the start, these habits could be inefficient or incorrect. 5
  5. 5. Remember why you implemented a CRM system in the first place - to ease the burden of daily tasks off your sales staff, give them easy access to the information they require, and boost sales. Until they know how to work the system, however, they’re not going to enjoy any of these benefits. If you want your new hires to hit the ground running and start performing alongside your veteran staff, you need to give them the training they need in addition to the tools. 6
  6. 6. If you’re hiring top-quality sales professionals, it’s likely that they have their own sales knowledge and experience. They might even have experience with the same CRM system, or at least something similar. That means your job is to help them learn about your company’s specific processes and best practices. Including CRM training throughout this process gives them the chance to see how these strategies fit into their day-to-day. It solidifies your company- specific training and offers them a tangible frame of reference to lean on when they hit the sales floor. 7
  7. 7. How effective is your sales process? Check out this free sales process grader. Along with your score, we'll recommend what you can do to improve your process. If your business needs a little help figuring out how to integrate CRM training into your sales onboarding program, Revecent can help. Contact us today! 8
  8. 8. Website: | Phone: (800) 609-8541 | Email: We look forward to learning more about your sales goals and how we can help you achieve greater success Contact Revecent