Best Mobile Ads
Formats & Sizes
for Display Ad Campaigns
MobileAds.com
Mobile has become ingrained in
our lifestyle than any other medias.
As reported in
Mary Meeker’s
report
• 29% of people’s daily screen time are spent looking at smartphones
• Global mobile d...
So what are the best
mobile ad sizes?
#1 Standard Banner Ads
Pros
• Available on all screens
• Can be executed in large volumes
• Cheapest format
• Very quick t...
#2 Interstitials
Pros
• Larger space
• Broader message, exposure and memorization rate
• Visually compelling
• High impres...
#3 Expandable Ads
Pros
• More information opportunities with the expansion
unit – i.e. videos and interactivity
• Obtain v...
#4 Video Ads
Pros
• Users like them
• Focuses attention
• Good for brands
Cons
• Expensive to produce
• Can be intrusive w...
#5 Native Ads
Pros
• Deemed as best mobile ad format by people.
• Less intrusive than other formats
• Higher click-through...
Which Mobile Ad
Format Should You
Choose?
There’s no rule of thumb, when
it comes to choosing the right
ad format.
You’ll have to experiment to
find the ad format that works
best for you.
Ask yourself these questions
• What are your campaign goal and monetization objectives?
• Who is your target audience?
• A...
We are bound to
see more creativity
and innovation in
mobile advertising
Currently,
video ads &
interstitials for
mobile look
promising.
(data wise)
CLICK TO SEE MORE
AD EXAMPLES
CLICK HERE AND
TRY OUR MOBILE AD
CREATOR FOR FREE
Read full article guide at:
https://www.mobileads.com/blog/best-mobile-ad-formats
MobileAds.com
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Best mobile ad format & sizes to use for display ad campaigns

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Full guide: https://goo.gl/oxtxsr
Mobile phones have become part of our everyday lives. That is why mobile advertising is growing at a phenomenal rate.

But which mobile ad formats and sizes are best for display ad campaigns? In this slide, we discuss the main type of mobile ads formats that is available, how the sizes are different on each of them and which one you should use for your next mobile ad campaign.

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Best mobile ad format & sizes to use for display ad campaigns

  1. 1. Best Mobile Ads Formats & Sizes for Display Ad Campaigns MobileAds.com
  2. 2. Mobile has become ingrained in our lifestyle than any other medias.
  3. 3. As reported in Mary Meeker’s report • 29% of people’s daily screen time are spent looking at smartphones • Global mobile data traffic grew nearly 70% • Mobile commands 24% of media time spent in the US • Mobile media time spent is higher at 51% compared to desktop
  4. 4. So what are the best mobile ad sizes?
  5. 5. #1 Standard Banner Ads Pros • Available on all screens • Can be executed in large volumes • Cheapest format • Very quick to deploy • Easy to integrate Cons • Limited space • Quickly fall into the “banner blindness” syndrome • Still not as efficient as its other counterparts, even with animated display 320x50 or 300×50 pixels banner ads. Static or animated, it usually clutters the top or bottom screen Click to see more banner ad examples
  6. 6. #2 Interstitials Pros • Larger space • Broader message, exposure and memorization rate • Visually compelling • High impressions & conversions • Can offer animated and interactive rich media content Cons • Can be highly intrusive – in the event of bad placement • High CTR may result from the difficulty to close the interstitial • Requires more design work and though on proper placement Interstitial ads are visuals that cover the entire mobile screen at the size of 320x480 pixels. Click to see more interstitials examples
  7. 7. #3 Expandable Ads Pros • More information opportunities with the expansion unit – i.e. videos and interactivity • Obtain valuable tractions – through action-driven expansion where you can measure the numbers of times users view the ad content. Cons • May frustrate inexperienced users, as they missed the option to close the ad. Expendable ads is a type of rich media ad, but can be seen as a combination of banner & interstitial ads. It usually starts with 320x50 pixels and increases in size to 320x480 pixels after being tapped on. See expandable ad examples
  8. 8. #4 Video Ads Pros • Users like them • Focuses attention • Good for brands Cons • Expensive to produce • Can be intrusive when poorly placed • You cannot force viewership – If one has seen it before, chances are they wouldn’t want to watch it again. A typical video ad runs 15 or 30 seconds when a user taps to play. Video on mobile is appealing but is recommendation to be short, so to not frustrate users. See more video ad examples
  9. 9. #5 Native Ads Pros • Deemed as best mobile ad format by people. • Less intrusive than other formats • Higher click-through rate (10.6%) • Better ad engagement rate (14.0%) • Improved user experience Cons • Require more work to adapt the advertising on myriads of possibilities—due to its flexible format Native Ads comes in various forms and sizes. It combines advertising message with user-centric content. Looks similar to banner ads, but they don’t take up a particular screen space or the full display. See native ad examples
  10. 10. Which Mobile Ad Format Should You Choose?
  11. 11. There’s no rule of thumb, when it comes to choosing the right ad format.
  12. 12. You’ll have to experiment to find the ad format that works best for you.
  13. 13. Ask yourself these questions • What are your campaign goal and monetization objectives? • Who is your target audience? • Are you looking for pure user experience (UX)? Or to balance UX with revenue? • Do you want less invasive ads? • Are you looking to run performance or branding campaign? • What inventory and platform are you targeting?
  14. 14. We are bound to see more creativity and innovation in mobile advertising
  15. 15. Currently, video ads & interstitials for mobile look promising. (data wise) CLICK TO SEE MORE AD EXAMPLES
  16. 16. CLICK HERE AND TRY OUR MOBILE AD CREATOR FOR FREE
  17. 17. Read full article guide at: https://www.mobileads.com/blog/best-mobile-ad-formats MobileAds.com

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