Return On Digital - Facebook Marketing Strategies

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A short presentation on using Facebook's paid search platform to generate traffic.

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Return On Digital - Facebook Marketing Strategies

  1. 1. Exploiting Digital Channels To Achieve Your Business Objectives Facebook v. Google
  2. 2. According to Nielson, people spend 3 x more time on Facebook than Google...My Wife is addicted
  3. 3. Don't bury your head in the sand....
  4. 4. If advertising is cheap, we learn how to use, we don't write it off!
  5. 5. Google Content Network: Familiar interface Target properties according to performance Multiple advert formats Lots of report data Facebook: Target Location, Demographics, Likes & Interests, Education/Work Facebook can resize the advert automatically Image, Title & Body Text Reporting is basic No quality score No split testing The ultimate difference – when on Google people are searching for information. When on Facebook, they are arranging dates or playing Farmville. http://www.returnondigital.com
  6. 6. The Key To Good External Promotions On Facebook Special Offers Link Bait Local Personality Driven Events http://www.returnondigital.com
  7. 7. Sample Adverts http://www.returnondigital.com Landing page needs to match the advert – look, feel and language
  8. 8. <ul><li>Some Extra Tips </li></ul><ul><ul><ul><li>Keywords represent an interest not a search </li></ul></ul></ul><ul><ul><ul><li>Include Google tracking codes in URL’s </li></ul></ul></ul><ul><ul><li>Add extra copy to the pictures </li></ul></ul><ul><ul><li>If you can’t advertise on a group page, pay for the privilege </li></ul></ul><ul><ul><li>Works well when people have a ‘love’ for something and there is a conversation going on. </li></ul></ul><ul><ul><li>It can suffer on b2b and really technical subjects. </li></ul></ul><ul><ul><li>It really is a social media – start the conversation </li></ul></ul><ul><ul><li>Long running ads suffer – new is good </li></ul></ul><ul><ul><ul><li>Put the wrong people off clicking </li></ul></ul></ul><ul><ul><ul><li>The 2 step sale </li></ul></ul></ul><ul><ul><ul><li>Lead generate and build your list. </li></ul></ul></ul><ul><ul><ul><li>Add FBML widget to add GA code. </li></ul></ul></ul>http://www.returnondigital.com
  9. 9. Exploiting Digital Channels To Achieve Your Business Objectives www.returnondigital.com @guylevine @returnondigital

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