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Welcome to the Academy
Alice Spencer
Technical Account Manager
Dale Langley
Director, Professional Services
Let’s talk about trust
Persuading consumers to opt-in to your
email marketing program
Which are most effective in encouraging consumers
to sign up for emails?
Source: 2015 DMA National Client Email Report
Trust creates more responsive lists
Source: Return Path “Frequency Matters – the key to optimizing email send frequency”
Getting to the Inbox
What drives inbox placement?
77%
17%
6%
Sender Reputation
Content
Domains in Content

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Return Path Academy on 7 September 2016