Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo

Return Path
Return PathReturn Path
#RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
#RPWT#RPWT
Matt Blumberg
Chief Executive Officer
Return Path
Miranda Reeves
VP of Solutions Management
Return Path
Brian Westnedge
Sr. Director, Client Services
Return Path
Bruno Motta Rego
Diretor de Segurança da Informação
de um Importante Ecommerce
Global Premier
Partner
Global Premier
Partner
Strategic
Partner
Strategic
Partner
Growth
Partner
Growth
Partner
#RPWT#RPWT
Louis Bucciarelli
Return Path
Regional Director LATAM
Eliane Yumi Iwasaki
Return Path
Marketing Director LATAM
#RPWT#RPWT
Utilizando dados da Return Path para promover sua
marca
17:10 - 17:40
Little Data, Big Decisions: Keynote
Sentido para os dados. Direção para os negócios.
15:20 - 15:50
Matt Blumberg, Chief Executive
Officer, Return Path
Miranda Reeves, VP of
Solutions Management,
Return Path
Brian Westnedge
Director, Client
Services, Return Path
17:40 - 18:00
Dados reais, Resultados reais:
Painel & Premiação de clientes
15:50 - 16:40
Utilizando dados da Return Path para proteger sua
marca
Boas-vindas e introdução
15:00 - 15:20
Louis Bucciarelli,
Regional Director
LATAM, Return Path
18:00 - 20:00
Coquetel de Networking
Bruno Motta Rego,
InfoSec Director –
CISSP – CSSLP
16:40 - 17:10
Coffee Break
Eliane Iwasaki,
Marketing Director
LATAM, Return Path
Rodrigo Mesquita
Account Director
Return Path
Prêmio
Top 5
Clientes
#RPWT#RPWT
Louis Bucciarelli
Return Path
Regional Director LATAM
Eliane Yumi Iwasaki
Return Path
Marketing Director LATAM
#RPWT#RPWT
#RPWT#RPWT
Matt Blumberg
Return Path
Chief Executive Officer
@mattblumberg
#RPWT#RPWT
Sao Paulo
October 14, 2015
London
October 13, 2015
Paris
November 5, 2015
Sydney
October 8, 2015
Los Angeles
November 5, 2015
San Francisco
November 3, 2015
New York
October 29, 2015
Chicago
October 27, 2015
#RPWT
We are a global data solutions provider
that helps the world’s leading companies
promote and protect their brand.
2,500+
Clients
100+ ESP &
ISP Partners
500
Employees
12 Global
Offices
#RPWT
The inbox knows a lot about consumer behavior
#RPWT
Today’s Consumer
WHO DO
YOU
TRUST?WHO DO
YOU
TRUST?
WHO
DO
YOU
TRUST?
#RPWT#RPWT
Today’s Marketer
How do you build stronger,
safer connections with
your customers?
Today’s Security Professional
#RPWT#RPWT
The Path to Data Enlightenment
Today Awareness Clarity Connection
#RPWT#RPWT
Promote Your Brand
Awareness
Understanding what
happens after you hit send
1 OUT OF 5
commercial emails fail to reach
the inbox
Clarity
Determining the root
cause of problems and
opportunities for consumer
engagement
Engaged subscribers can
tolerate up to
5 MESSAGES
PER WEEK
Connection
Deriving unique
insights from data and
delivering amazing
customer experiences
Optimizing send time
for each subscriber can
INCREASE READ
RATE BY +25%
#RPWT#RPWT
#RPWT#RPWT
Protect Your Brand
Connection
Proactively blocking threats
before they reach your
customers
Customers are
42% LESS LIKELY
to interact with your brand
after being phished
Awareness
Gaining visibility into
vulnerabilities your brand
and customers face
Average consumers can only
SPOT 1 IN 4
FRAUDULENT
EMAILS
Clarity
Understanding the extent
and methods through which
fraud is happening
Over 40 days, 40 top brands saw
750,000+
FRAUDULENT EMAILS
spoofing their brand
#RPWT#RPWT
#RPWT
We have unprecedented visibility into the inbox
PROVIDER NETWORK
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70
Providers
2.5B
Inboxes
with
CONSUMER & PROVIDER NETWORK
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications
#RPWT#RPWT
#RPWT
• One of the most comprehensive sources
of data from the email ecosystem
• Consists of inputs from more than 70
mailbox and security providers
representing 2.5 billion email accounts
• Offers in-depth behavioral insights from
the inboxes of more than 2 million
individual consumers
#RPWT
Reach the Right Inbox: Reach the
maximum number of consumers by
avoiding costly delivery and
reputation problems
With the Right Message: Build
relationships and trust with
consumers through the right strategy,
creative, content, and subject lines
At the Right Time: Better engage
with consumers by controlling the
timing and frequency of
communications
#RPWT
Email Governance: Minimize the
time and effort required to
implement authentication across
your legitimate email channels
Advanced Threat Detection: Real-
time detection of spoofing and
phishing attacks targeting your
brand
Managed Services: Additional
insights and proactive fraud
blocking in partnerships with ISP’s
and takedown vendors
#RPWT
Behavioral Insights: Consumer
preferences and purchase
behavior from millions of real
email users
Purchase Insights: SKU-level
purchase data from over 5,000
global retailers
Travel Insights: Bookings data
for airlines, hotels, and ground
transportation (Uber, Lyft, etc)
#RPWT
Sydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
#RPWT#RPWT
#RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
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Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo

  • 1. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
  • 2. #RPWT#RPWT Matt Blumberg Chief Executive Officer Return Path Miranda Reeves VP of Solutions Management Return Path Brian Westnedge Sr. Director, Client Services Return Path Bruno Motta Rego Diretor de Segurança da Informação de um Importante Ecommerce Global Premier Partner Global Premier Partner Strategic Partner Strategic Partner Growth Partner Growth Partner
  • 3. #RPWT#RPWT Louis Bucciarelli Return Path Regional Director LATAM Eliane Yumi Iwasaki Return Path Marketing Director LATAM
  • 4. #RPWT#RPWT Utilizando dados da Return Path para promover sua marca 17:10 - 17:40 Little Data, Big Decisions: Keynote Sentido para os dados. Direção para os negócios. 15:20 - 15:50 Matt Blumberg, Chief Executive Officer, Return Path Miranda Reeves, VP of Solutions Management, Return Path Brian Westnedge Director, Client Services, Return Path 17:40 - 18:00 Dados reais, Resultados reais: Painel & Premiação de clientes 15:50 - 16:40 Utilizando dados da Return Path para proteger sua marca Boas-vindas e introdução 15:00 - 15:20 Louis Bucciarelli, Regional Director LATAM, Return Path 18:00 - 20:00 Coquetel de Networking Bruno Motta Rego, InfoSec Director – CISSP – CSSLP 16:40 - 17:10 Coffee Break Eliane Iwasaki, Marketing Director LATAM, Return Path Rodrigo Mesquita Account Director Return Path Prêmio Top 5 Clientes
  • 5. #RPWT#RPWT Louis Bucciarelli Return Path Regional Director LATAM Eliane Yumi Iwasaki Return Path Marketing Director LATAM
  • 7. #RPWT#RPWT Matt Blumberg Return Path Chief Executive Officer @mattblumberg
  • 8. #RPWT#RPWT Sao Paulo October 14, 2015 London October 13, 2015 Paris November 5, 2015 Sydney October 8, 2015 Los Angeles November 5, 2015 San Francisco November 3, 2015 New York October 29, 2015 Chicago October 27, 2015
  • 9. #RPWT We are a global data solutions provider that helps the world’s leading companies promote and protect their brand. 2,500+ Clients 100+ ESP & ISP Partners 500 Employees 12 Global Offices
  • 10. #RPWT The inbox knows a lot about consumer behavior
  • 11. #RPWT Today’s Consumer WHO DO YOU TRUST?WHO DO YOU TRUST? WHO DO YOU TRUST?
  • 12. #RPWT#RPWT Today’s Marketer How do you build stronger, safer connections with your customers? Today’s Security Professional
  • 13. #RPWT#RPWT The Path to Data Enlightenment Today Awareness Clarity Connection
  • 14. #RPWT#RPWT Promote Your Brand Awareness Understanding what happens after you hit send 1 OUT OF 5 commercial emails fail to reach the inbox Clarity Determining the root cause of problems and opportunities for consumer engagement Engaged subscribers can tolerate up to 5 MESSAGES PER WEEK Connection Deriving unique insights from data and delivering amazing customer experiences Optimizing send time for each subscriber can INCREASE READ RATE BY +25%
  • 16. #RPWT#RPWT Protect Your Brand Connection Proactively blocking threats before they reach your customers Customers are 42% LESS LIKELY to interact with your brand after being phished Awareness Gaining visibility into vulnerabilities your brand and customers face Average consumers can only SPOT 1 IN 4 FRAUDULENT EMAILS Clarity Understanding the extent and methods through which fraud is happening Over 40 days, 40 top brands saw 750,000+ FRAUDULENT EMAILS spoofing their brand
  • 18. #RPWT We have unprecedented visibility into the inbox PROVIDER NETWORK Data Examples: Mail logs, spam traps, complaints, deliverability stats, IP authentication, SPF/DKIM/DMARC records 70 Providers 2.5B Inboxes with CONSUMER & PROVIDER NETWORK and 2M+ Consumers eCommerce receipts from over 5,000 Retailers Data Examples: Message arrived, message read, message deleted, subject line, creative, purchase receipts, travel notifications
  • 20. #RPWT • One of the most comprehensive sources of data from the email ecosystem • Consists of inputs from more than 70 mailbox and security providers representing 2.5 billion email accounts • Offers in-depth behavioral insights from the inboxes of more than 2 million individual consumers #RPWT
  • 21. Reach the Right Inbox: Reach the maximum number of consumers by avoiding costly delivery and reputation problems With the Right Message: Build relationships and trust with consumers through the right strategy, creative, content, and subject lines At the Right Time: Better engage with consumers by controlling the timing and frequency of communications #RPWT
  • 22. Email Governance: Minimize the time and effort required to implement authentication across your legitimate email channels Advanced Threat Detection: Real- time detection of spoofing and phishing attacks targeting your brand Managed Services: Additional insights and proactive fraud blocking in partnerships with ISP’s and takedown vendors #RPWT
  • 23. Behavioral Insights: Consumer preferences and purchase behavior from millions of real email users Purchase Insights: SKU-level purchase data from over 5,000 global retailers Travel Insights: Bookings data for airlines, hotels, and ground transportation (Uber, Lyft, etc) #RPWT
  • 24. Sydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
  • 26. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris