Little Data, Big Decisions: The Path to Data Enlightenment Keynote -Sao Paulo
1. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris
2. #RPWT#RPWT
Matt Blumberg
Chief Executive Officer
Return Path
Miranda Reeves
VP of Solutions Management
Return Path
Brian Westnedge
Sr. Director, Client Services
Return Path
Bruno Motta Rego
Diretor de Segurança da Informação
de um Importante Ecommerce
Global Premier
Partner
Global Premier
Partner
Strategic
Partner
Strategic
Partner
Growth
Partner
Growth
Partner
4. #RPWT#RPWT
Utilizando dados da Return Path para promover sua
marca
17:10 - 17:40
Little Data, Big Decisions: Keynote
Sentido para os dados. Direção para os negócios.
15:20 - 15:50
Matt Blumberg, Chief Executive
Officer, Return Path
Miranda Reeves, VP of
Solutions Management,
Return Path
Brian Westnedge
Director, Client
Services, Return Path
17:40 - 18:00
Dados reais, Resultados reais:
Painel & Premiação de clientes
15:50 - 16:40
Utilizando dados da Return Path para proteger sua
marca
Boas-vindas e introdução
15:00 - 15:20
Louis Bucciarelli,
Regional Director
LATAM, Return Path
18:00 - 20:00
Coquetel de Networking
Bruno Motta Rego,
InfoSec Director –
CISSP – CSSLP
16:40 - 17:10
Coffee Break
Eliane Iwasaki,
Marketing Director
LATAM, Return Path
Rodrigo Mesquita
Account Director
Return Path
Prêmio
Top 5
Clientes
8. #RPWT#RPWT
Sao Paulo
October 14, 2015
London
October 13, 2015
Paris
November 5, 2015
Sydney
October 8, 2015
Los Angeles
November 5, 2015
San Francisco
November 3, 2015
New York
October 29, 2015
Chicago
October 27, 2015
9. #RPWT
We are a global data solutions provider
that helps the world’s leading companies
promote and protect their brand.
2,500+
Clients
100+ ESP &
ISP Partners
500
Employees
12 Global
Offices
14. #RPWT#RPWT
Promote Your Brand
Awareness
Understanding what
happens after you hit send
1 OUT OF 5
commercial emails fail to reach
the inbox
Clarity
Determining the root
cause of problems and
opportunities for consumer
engagement
Engaged subscribers can
tolerate up to
5 MESSAGES
PER WEEK
Connection
Deriving unique
insights from data and
delivering amazing
customer experiences
Optimizing send time
for each subscriber can
INCREASE READ
RATE BY +25%
16. #RPWT#RPWT
Protect Your Brand
Connection
Proactively blocking threats
before they reach your
customers
Customers are
42% LESS LIKELY
to interact with your brand
after being phished
Awareness
Gaining visibility into
vulnerabilities your brand
and customers face
Average consumers can only
SPOT 1 IN 4
FRAUDULENT
EMAILS
Clarity
Understanding the extent
and methods through which
fraud is happening
Over 40 days, 40 top brands saw
750,000+
FRAUDULENT EMAILS
spoofing their brand
18. #RPWT
We have unprecedented visibility into the inbox
PROVIDER NETWORK
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70
Providers
2.5B
Inboxes
with
CONSUMER & PROVIDER NETWORK
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications
20. #RPWT
• One of the most comprehensive sources
of data from the email ecosystem
• Consists of inputs from more than 70
mailbox and security providers
representing 2.5 billion email accounts
• Offers in-depth behavioral insights from
the inboxes of more than 2 million
individual consumers
#RPWT
21. Reach the Right Inbox: Reach the
maximum number of consumers by
avoiding costly delivery and
reputation problems
With the Right Message: Build
relationships and trust with
consumers through the right strategy,
creative, content, and subject lines
At the Right Time: Better engage
with consumers by controlling the
timing and frequency of
communications
#RPWT
22. Email Governance: Minimize the
time and effort required to
implement authentication across
your legitimate email channels
Advanced Threat Detection: Real-
time detection of spoofing and
phishing attacks targeting your
brand
Managed Services: Additional
insights and proactive fraud
blocking in partnerships with ISP’s
and takedown vendors
#RPWT
23. Behavioral Insights: Consumer
preferences and purchase
behavior from millions of real
email users
Purchase Insights: SKU-level
purchase data from over 5,000
global retailers
Travel Insights: Bookings data
for airlines, hotels, and ground
transportation (Uber, Lyft, etc)
#RPWT
24. Sydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris