1. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris

2. #RPWT#RPWT
Sao Paulo
October 14, 2015
London
October 13, 2015
Paris
November 5, 2015
Sydney
October 8, 2015
Los Angeles
November 5, 2015
San Francisco
November 3, 2015
New York
October 29, 2015
Chicago
October 27, 2015

3. #RPWT
We are a global data solutions provider
that helps the world’s leading companies
promote and protect their brand.
2,500+
Clients
100+ ESP &
ISP Partners
500
Employees
12 Global
Offices

4. #RPWT
Today’s Consumer
WHO DO
YOU
TRUST?WHO DO
YOU
TRUST?
WHO
DO
YOU
TRUST?

5. #RPWT#RPWT
Today’s Marketer
How do you build stronger,
safer connections with
your customers?
Today’s Security Professional

6. #RPWT#RPWT
The Path to Data Enlightenment
“Dark Ages” Awareness Clarity Connection

7. #RPWT
The inbox knows a lot about consumer behavior

8. #RPWT#RPWT
Promote Your Brand
• Awareness through understanding what happens to
marketing messages after you hit send and consumer
behavior based on what reaches their inboxes.
• Clarity through data-driven analysis into performance
and relevancy to inform decision making.
• Connection through the use of data to optimize email
campaigns and deliver an exceptional experience to
engage with customers like never before.

9. #RPWT#RPWT
Promote Your Brand
Global inbox
placement decreased
from 83% in 2014 to
79% in 2015
One in five commercial
emails fails to reach
the inbox
In-app purchases for
games declined an
average of 24% after
Super Bowl promotion
December 25 is
expected to be the
biggest day for gift
card purchases

10. #RPWT#RPWT
“The software we were using couldn't offer the data
structures we needed to properly segment our audience.
So we swapped to a new solution. The ramp-up to
changing providers was probably one of the biggest
achievements we've had. It was very well orchestrated
and that was because of the advice we had from Return
Path. With their help, we managed to do something that
was very risky, which as to turn off the old software one
day and start with the new solution the next.”
Jodie Dunkley
eCommerce Director
Identity Direct

11. #RPWT#RPWT
Protect Your Brand
• Awareness through visibility into your email
ecosystem and its vulnerabilities.
• Clarity through the most extensive source of
email threat intelligence data in the world.
• Connection through faster response to
increasingly complex email fraud attacks to better
maintain your customer’s trust.

12. #RPWT#RPWT
Protect Your Brand
760,000 malicious
emails were identified
over a 40-day period
Those fraudulent
emails targeted just
40 top-tier brands
Email fraud has up to
a 45% conversion
rate.
Customers are 42%
less likely to interact
with your brand after
being phished.

13. #RPWT#RPWT
“We saw significant value in Return Path
Email Fraud Protection’s ability to
complement our existing reactive controls and
prevent phishing emails from being delivered.
It was easy to implement and we quickly saw
the number of successful phishing attempts
reduce significantly.”
Warren Richards
Fraud Prevention Team Leader
Trade Me

14. #RPWT
We have unprecedented visibility into the inbox
PROVIDER NETWORK
Data Examples:
Mail logs, spam traps, complaints,
deliverability stats, IP authentication,
SPF/DKIM/DMARC records
70
Providers
2.5B
Inboxes
with
CONSUMER NETWORK
and
2M+
Consumers
eCommerce receipts
from over
5,000
Retailers
Data Examples:
Message arrived, message read,
message deleted, subject line, creative,
purchase receipts, travel notifications

15. #RPWT
• One of the most comprehensive sources
of data from the email ecosystem
• Consists of inputs from more than 70
mailbox and security providers
representing 2.5 billion email accounts
• Offers in-depth behavioral insights from
the inboxes of more than 2 million
individual consumers
#RPWT

16. Reach the Right Inbox: Reach the
maximum number of consumers by
avoiding costly delivery and
reputation problems
With the Right Message: Build
relationships and trust with
consumers through the right strategy,
creative, content, and subject lines
At the Right Time: Better engage
with consumers by controlling the
timing and frequency of
communications
#RPWT

17. Email Governance: Minimize the
time and effort required to
implement authentication across
your legitimate email channels
Advanced Threat Detection: Real-
time detection of spoofing and
phishing attacks targeting your
brand
Managed Services: Additional
insights and proactive fraud
blocking in partnerships with ISP’s
and and takedown vendors
#RPWT

18. Behavioral Insights: Consumer
preferences and purchase
behavior from millions of real
email users
Purchase Insights: SKU-level
purchase data from over 5,000
global retailers
Travel Insights: Bookings data
for airlines, hotels, and ground
transportation (Uber, Lyft, etc)
#RPWT

19. #RPWTSydney • London • São Paulo • Chicago • New York • San Francisco • Los Angeles • Paris