Ecatalogue book-store

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E-Catalog solutions for Book Sellers, Retailers & Publishers

For more details visit - http://www.retaxis.com

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Ecatalogue book-store

  1. 1. eCatalogue Solutions for Book Sellers / Publishers Document Reference : CS/16062011-01 Contributors Manish Gupta – [email_address] http://www.retaxis.com
  2. 2. What do you need to get an online e-catalogue of your books? There are 3 elements that you need to keep in mind while planning or launching an e-catalogue website. E-Catalogue Software Web Hosting Promotion & Marketing Click on the icon to continue…
  3. 3. E-Catalogue Software Overview An "all-in-one" hosted ecommerce platform that provides you with right features in the market to get your business a real online success. Easy to setup and use its speeds up your daily operations thus giving you more time to sell more to your customers. The solution allows book sellers to create an e-catalogue of their books and if required they can sell them online by using some add-on functionalities to the same. For us at CSTech it’s a constant endeavor to get your features that matters the most. http://www.retaxis.com
  4. 4. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search W3C / HTML Compliant Design Works in all popular web browsers Web-based control panel HTML easily parsed by search spiders Per-page optimization (title, META, etc) Set default page title and META details Set page title and META details per product Set page title and META details per page Set page title and META details per news post Set page title and META details per category XML sitemap for Google Webmaster Tools Proper use of H1...H6 tags SEO friendly product links SEO friendly category links SEO friendly brand links SEO friendly page links SEO friendly news links Custom product image alt text User Registration to post enquiry (Optional) Store Management http://www.retaxis.com
  5. 5. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Show case with options (size, color, etc) Create unlimited sub categories Import products, images, variations, etc Bulk export/re-import thousands of items at once Export products for bulk update in Excel Create and assign Authors/Publishers Add products to unlimited categories Per-product ISBN with Variations Acc to media type (Download/Paperback/Revised edition/Hardbound) Fully WYSIWYG editor for description Embed videos in product description Edit product description HTML directly Cut/copy/paste support in WYSIWYG editor Products & Merchandising http://www.retaxis.com
  6. 6. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Setup unlimited options per product Create a variation or set of product options Assign the variation to multiple products Set a unique image for each product option Add options without affecting existing products Remove options without affecting products Product Variations http://www.retaxis.com
  7. 7. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Full product catalog One click add to enquiry cart Optimized usability Customer address book Private wish lists In-Store Merchandising http://www.retaxis.com
  8. 8. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Upload an unlimited number of photos Add photos from your computer or a website Automatically generated photo galleries Photo thumbnails on product pages Thumbnail photos created automatically Upload dozens of images at once Open large images in a popup / light box window Per-image alt text and description for SEO Images & Photos http://www.retaxis.com
  9. 9. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Google Analytics integration Newsletter subscriptions RSS feeds Popular products list New products list Top sellers list Quick search popup box Integrates with ChatZilla chat support software List of enquiries generated in the system Marketing & Promotions http://www.retaxis.com
  10. 10. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Full CMS functionality 100% browser based Publish web pages Display returns policies, etc Easy-to-use WYSIWYG editor Page dropdown/pop out menus SEO-friendly pages Restrict to customer groups Responses sent via email Recent news items Content Management http://www.retaxis.com
  11. 11. Web Store Software Store Management Products & Merchandising Product Variations In-store Merchandising Images & Photos Marketing & Promotions Content Management In Store Search Search according to ISBN No. Author Title, Keyword Search according to price In-Store Search http://www.retaxis.com
  12. 12. Web Hosting <ul><li>STEP 1 – What you need ? </li></ul><ul><li>While planning to start a ecatalog storefront you need the following to get started. Like any other website you host your store front will needs : </li></ul><ul><ul><li>Domain (A unique identifier for your store in the online world) </li></ul></ul><ul><ul><li>Email Ids (To communicate with your visitors thru an electronic medium) </li></ul></ul><ul><ul><li>Web space (This is where your store data resides) </li></ul></ul>STEP 3 – Shared Vs Dedicated Hosting ? Well once you have decided over the technology all that is left is to choose between a shared hosting or dedicated hosting pack. A Shared Hosting as the name suggest will have multiple sites along with yours hosted on the same server. while A Dedicated Hosting will only cater to your website on one server, so you get dedicated resources. STEP 2 – What technology works for me ? When going in to decide on your web space you need to keep in mind what technology you are going to use PHP/MYSQL or ASP.net / MSSQL and on basis of the same you can either choose a Linux hosting or Windows based hosting plans. http://www.retaxis.com
  13. 13. Web Hosting RECOMMENDATIONS So in case you think your are planning to launch a mega store with huge product range and planning to do an extensive sales, marketing and branding processes over the same we will recommend you a Dedicated Hosting Plan . While in case you think you are opening is a cute small shop for some custom or limited products and think you don’t want to spend too much on the hosting cost of the site then I will recommend you a Shared Hosting Plan . Note : Performance of your website depends a lot on the server hardware and resources, you may start small but as the traffic increases ( no of visitors ) we will recommend you to shift from a shared hosting plan to a dedicated one. http://www.retaxis.com
  14. 14. Promotion & Marketing Create the BUZZZZZZZZZZ…. This is one of the most important part of your ecommerce business plan. How would an ecommerce store sustain if there are no sales.? You need to work out a solid online as well as offline sales plan to support and sustain you store. Various kind of promotion techniques you can work around to get noticed are : <ul><li>Search Engine Optimization </li></ul><ul><li>Social Media Optimization </li></ul><ul><li>Newsletter Subscriptions </li></ul><ul><li>Blogging & Reviews </li></ul><ul><li>Link Exchange </li></ul><ul><li>Viral Promotion </li></ul><ul><li>Advertising </li></ul><ul><li>Affiliate Programs </li></ul><ul><li>Networking </li></ul><ul><li>Cross Selling </li></ul>http://www.retaxis.com
  15. 15. End of Slide For more details please feel free to contact Manish K. Gupta 09810411493 09312069029 [email_address] http://www.retaxis.com

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