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BIG Thoughts from the RetailOasis BIG Breakfast


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Following the RetailOasis BIG Breakfast for 100 of Australia's leading retailers on Wednesday the 25th of February 2015, here Steve Kulmar's presentation

Published in: Retail
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BIG Thoughts from the RetailOasis BIG Breakfast

  1. 1. BIG BREAKFAST #retailoasis
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  5. 5. BIG THOUGHTS #retailoasis our top 10 observations from the BIG SHOW
  6. 6. 1. START-UP CULTURE #retailoasis
  7. 7. we need to be as fresh as we were when we were new and as brave as when we had nothing to lose…
  8. 8. agility clarity courage
  9. 9. smaller teams working together, in less hierarchical structures good ideas can be nourished not seen as a distraction from ‘business as usual’
  10. 10. agility clarity courage
  11. 11. give the pain to the people who are causing the pain – get everyone in touch with the customer
  12. 12. “our focus in 2015 is to learn the market and get to know their needs” Jason Droege, Head of Everything, Uber
  13. 13. “welcome the complexity of the customer journey” Paul Coby, IT Director, John Lewis
  14. 14. agility clarity courage
  15. 15. when you say ‘that’s not what we do’ you’re saying ‘we’ve never done it that way’… when you do that you don’t just shut down an idea you shut down every idea that person will have
  16. 16. innovation is like baseball if you fail 70% of the time you’re still good success isn’t permanent and failure isn’t forever
  17. 17. 2. GENERATION FLUX #retailoasis
  18. 18. it’s not about being ‘gen Z or Y’, it’s about a mindset be a rogue
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  20. 20. 3. DEFLATING ECONOMIES #retailoasis
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  22. 22. 4. DECENTRALISATION #retailoasis
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  24. 24. the knowledge worker + the decreasing cost of technology = decentralisation of innovation
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  26. 26. 5. SEAMLESS TECHNOLOGY #retailoasis
  27. 27. omnichannel means nothing to your customer
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  30. 30. 6. WEARABLE TECHNOLOGY #retailoasis
  31. 31. For the most digital designers work across all platforms. Some designers are learning the nuances for wearables, but it’s not considered a part of the holistic package of digital - they’re doing one-offs for watches/wearables at the moment….this is about to change It’s about to ‘start with wearable ‘
  32. 32. 7. BEING RESPONSIBLE #retailoasis
  33. 33. “the single most important thing we do is live to the commitment we have for our associates – we can’t expect our associates to take care of the customer if we don’t take care of them. Energy, excellence and generosity of spirit.” Frank Blade - Home Depot
  34. 34. the shareholder is only one of your stakeholders not the stakeholder
  35. 35. 8. DISTRUPTORS #retailoasis
  36. 36. non-retailers are disrupting retail - because they’re setting consumer expectations
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  38. 38. “Everywhere you look industries are being disrupted….They predicted stability and they were wrong” Robert Safian, Editor Fast Company
  39. 39. 9. FOE TO FRIEND #retailoasis
  40. 40. someone doesn’t have to lose in order for you to win.
  41. 41. “Birchbox is growing the total cosmetic market introducing new customers into the market and training them to love and shop the category - growing Sephora” Katia Beauchamp
  42. 42. 10. DIGITAL DIVIDE #retailoasis
  43. 43. Digital influences 36c on every dollar spent in retail or $1.1 trilion dollars
  44. 44. The problem is when we think of digital we only think of e-commerce not the impact digital has on in store sales.
  45. 45. Digital should no longer be a separate part of retail – it’s part of our shoppers journey and their entire lives.
  46. 46. the customer knows we’re way behind….
  47. 47. 6 7 8 9 10 generation flux start-up culture1 2 3 4 5 deflating economies decentralisation seamless tech being responsible wearable tech disruptors foe to friend digital divide OBSERVATIONS #retailoasis
  48. 48. TITLE insert text here Steve Kulmar @retailoasisSK #retailoasis THANK YOU
  49. 49. BIG BREAKFAST #retailoasis