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RetailOasis Big Breakfast Presentation: Pippa

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Pippa Kulmar is a Co-Director at the retail consulting firm, RetailOasis. Here are her top 3 trends from her observations of retail generally as well as recent trip to NYC.

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RetailOasis Big Breakfast Presentation: Pippa

  1. 1. XX PIPPA Pippa Kulmar Co-Director RetailOasis Nike Fifth Avenue - House of Innovatio Proudly sponsored by BigBreakfast
  2. 2. XX 3 KEY TRENDS Wokeasa strategy Delivery economy Retail-as- a-service
  3. 3. WE ARE ONLY BECOMING MORE PROGRESSIVE If we don't act now we'll never control our environmental problems same sex couples should be allowed to adopt Have a university degree or diploma Aboriginal culture is an important part of our culture 77% 82% 61% 67% 41% 45% 43% 46% 2014 2017 Source: Roy Morgan, 2019
  4. 4. AKA GETTING ‘WOKE’ Aware, knowledgeable with a willingness to critique any systems of oppression - Jaded by marketing’s self- interest - they are often better marketers than the brands that try to advertise to them.
  5. 5. PROGRESSION IS INDICATIVE OF INCOME If we don't act now we'll never control our environmental problems same sex couples should be allowed to adopt Have a university degree or diploma Aboriginal culture is an important part of our culture $114K (+8K) $107K (+1K) $127K (+21K) (+1K) HH income $107K Diff to average Source: Roy Morgan, 2019
  6. 6. 6 “the chance that you’re urban and have a high income will correlate to the fact you hold a liberal preference (and progressive attitudes that go with that)”. ScottGalloway
  7. 7. Nike + Kaepernick • adding $6B to their market value • $163M in media value • 31% increase in sales
  8. 8. Patagonia ‘Don’t Buy This Jacket; • +30% yoy sales
  9. 9. TITLE subtitle !9 Everlane
  10. 10. subtitle !10 Reformation
  11. 11. XX 3 KEY TRENDS Wokeasa strategy Delivery economy Retail-as- a-service consumer progression = biz growth
  12. 12. !12 theexperienceeconomy thedeliveryeconomy replacement purchases + commodity items delivery + logistics how do I get it to you faster? new products and exclusive services marketing + stores how do I get you to spend time with me? metric: volume metric: acquisition EXPERIENCE ONLY WORKS BECAUSE OF DELIVERY
  13. 13. TITLE subtitle !13 Nike House of Innovation
  14. 14. TITLE subtitle !14
  15. 15. TITLE subtitle !15
  16. 16. TITLE subtitle !16 Nike NYC
  17. 17. TITLE subtitle !18 Nike NYC
  18. 18. TITLE subtitle !19 Nordstrom Mens, NYC
  19. 19. TITLE subtitle !20
  20. 20. XX 3 KEY TRENDS Wokeasa strategy Delivery economy Retail-as- a-service consumer progression = biz growth can’t have experience without delivery
  21. 21. WAS IS GLOBALISATION (COPY) INNOVATION (CREATING) LOW GROWTH SHAREHOLDER RETURN HIGH GROWTH ‘FUTURE EARNINGS’ RETAILER INCUMBANT PLATFORMS SILO’ED DEPARTMENTS ANTI-FRAGILE THE FUTURE OF RETAIL IS B2B PLATFORMS
  22. 22. A SHIFT IN WHERE TO FIND GROWTH WherecanIopenmorestoresor expandintomorecategories? WhatassetsdoIhavethatI cansweat? FROM TO ie. adjacent categories ie. host others websites (AWS)
  23. 23. Walgreens stock a limited amount of Kroger Product + have Click and Collect at their Pharmacies Walgreens - monetising their store network
  24. 24. Ocado helping Kroger with their logistics, warehouse and online disruption across the US Ocado - monetising supply chain expertise
  25. 25. Kroger are selling their private label to China through Alibaba; rumours are Alibaba will help embed their Hema technology into Kroger Stores Kroger - growing Private Label; Alibaba - Sweating their Tech investment
  26. 26. XX 3 KEY TRENDS Wokeasa strategy Delivery economy Retail-as- a-service consumer progression = biz growth can’t have experience without delivery growth by monetising your assets
  27. 27. want to join us next year? Level 4, 1a Rialto Lane, Manly NSW 2095 retailoasis.com02 9976 6222 enquire@retailoasis.com NRF Big Show + Retail Study Tour: January 2020

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