This document discusses three key trends in retail: woke marketing strategies, the delivery economy, and retail-as-a-service. It finds that consumer progression on social issues correlates with higher incomes and business growth. Brands like Nike and Patagonia saw sales increases by taking political stances. It also discusses how the experience economy relies on efficient delivery and how retailers are monetizing their existing assets through platforms and partnerships. Growth comes from leveraging assets rather than just opening new stores.