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Online Trade Fair Sales Guidelines

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This presentation will help to create an understanding of sales process of Virtual Trade Fairs

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Online Trade Fair Sales Guidelines

  1. 1. T R A D E F A I R V I R T U A L
  2. 2. T R A D E F A I R V I R T U A L Objectives Trade fairs are organized gatherings of buyers and sellers established precisely to create an environment where the two sides can meet and establish communication.
  3. 3. T R A D E F A I R V I R T U A L Buyers’ Perspective: A trade fair presents an opportunity to meet with many vendors at a single location.
  4. 4. T R A D E F A I R V I R T U A L Sellers’ Perspective It is an opportunity to introduce a service or product to a new market.
  5. 5. T R A D E F A I R V I R T U A L Virtual Trade Fair If buyers and sellers are meeting on a virtual platform it’s a virtual trade fair. <ul><li>Exhibitors participate in a trade fair to </li></ul><ul><li>Enhance Brand and Product Visibility </li></ul><ul><li>Promote New and Existing Products </li></ul><ul><li>Generate Leads and Drive Sales. </li></ul>
  6. 6. T R A D E F A I R V I R T U A L Target Audiences: There are lots of communities, will to be targeted as exhibitors of the event. In the entire value chain of Textile, Apparel, and Retail industries, there are different business models for each and every product.
  7. 7. T R A D E F A I R V I R T U A L Target Audiences: Depending on the demand of the information , amongst the two communities, the target audiences are selected for Virtual Trade Fairs.
  8. 8. T R A D E F A I R V I R T U A L Deliverables: The deliverables of a virtual trade fair are defined in terms of the buying leads. The business generation on the platform of Virtual Trade Fair is directly proportional to buying leads. To get maximum numbers of buying leads, the platform must be visited by maximum possible number of target audiences of each and every exhibitor.
  9. 9. T R A D E F A I R V I R T U A L Deliverables: To achieve this goal, there will be a provision of <ul><li>Communications </li></ul><ul><li>Display </li></ul>
  10. 10. T R A D E F A I R V I R T U A L Deliverables: <ul><li>Complete information about Company (Logo, URL, Profile etc.) </li></ul><ul><li>Information of Products (Images, descriptions, applications, etc.) </li></ul><ul><li>Video (about company information, product functionality etc.) </li></ul><ul><li>Display </li></ul>
  11. 11. T R A D E F A I R V I R T U A L Deliverables: <ul><ul><li>Live Chat </li></ul></ul><ul><ul><li>Off-line Messages </li></ul></ul><ul><ul><li>Business Card Exchange </li></ul></ul><ul><li>Communication </li></ul>
  12. 12. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair Every event will have two different marketing sessions, and creative as a product Pre Event Marketing Event Marketing
  13. 13. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair The creative will carry information about event, organizers, deliverables, success stories of previous events, participation fee etc. Pre Event Marketing
  14. 14. T R A D E F A I R V I R T U A L Marketing Virtual Trade Fair Promotional Content of all the exhibitors, sponsors, and associations (if any), Virtual stalls (which will carry all the deliverables stated above) Event Marketing
  15. 15. T R A D E F A I R V I R T U A L Marketing Guidelines Before approaching to an organization for participation in Virtual Trade Fair, a thorough research is must be done about : <ul><li>Company Profile, </li></ul><ul><li>Product Details, </li></ul><ul><li>Application area of the products, </li></ul><ul><li>Target audiences & communities, </li></ul><ul><li>Geographical region of business </li></ul>
  16. 16. T R A D E F A I R V I R T U A L Marketing Guidelines And at the same time possibilities of visitation of its target audiences on the platform must be analyzed very carefully.
  17. 17. T R A D E F A I R V I R T U A L Customer Care Success of Virtual Trade Fair is measured in terms of business generated on the platform, not in terms of number of exhibitors. Each and every exhibitor needs a personal attention during the course of event and post event as well. Apart from the quality of leads, exhibitor needs to be satisfied with IT Support, Graphics and Content placement as well.
  18. 18. T R A D E F A I R V I R T U A L Customer Care A happy customer is a success story (case study) in itself and can draw 100s of new customers for you.
  19. 19. T R A D E F A I R V I R T U A L Do’s and Don’ts: <ul><li>Analyze the company profile </li></ul><ul><li>Analyze the requirement of the company i.e. Branding, Business Leads, etc. </li></ul><ul><li>Analyze the target audiences of the product & company </li></ul><ul><li>Do not commit anything regarding business without analyzing above three field of a company. </li></ul>
  20. 20. T R A D E F A I R V I R T U A L Virtual Trade Firs Thank You Virtual Trade Fairs Direct Road to Your Customers Presented By Swapnil Kanage Manager Business Development (Virtual Trade Fairs) E: [email_address]

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