The increase in m-commerce has been supported by the growth of services such as click/reserve and collect, which have taken a prominent role in the shopping cycle. According to the Index, purchasing/reserving online and collecting in store, now accounts for 25% of multichannel retailers’ sales. Multi-channel retailers, those with both an online and high-street presence, recorded a month-on-month growth of 16% in December.
This strong performance in December was recorded across the Index and not limited to just one particular sector. Clothing and electrical goods recorded particularly solid results, with a year-on-year increase of 17% in clothing and 18% in electricals, fuelled by the popularity of new budget tablet devices, iPhone models and gaming platforms.
UK is one of the most mature markets – as consumers most avid ecommerce users
2013 ‘year of the mobile’: twice as much spent on mobile devices in December 2013 compared to December 2012
Supported by the growth of services such as click/reserve and collect – which now accounts for 25% of multichannel retailers’ sales
US eCommerce growth slows as US retailers fail to capitalize on overseas eCommerce market
In 2014, for the first time, consumers in APAC will spend more on ecommerce purchases than those in North America
China will take the majority of this – will take in six of every $10 spent online in APAC