Restaurant Marketing Partners & Mint Social GEO SOMO

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Restaurant Marketing Partners & Mint Social GEO SOMO

  1. 1. … with Geo-SoMo “ Build Your Footprint .…Attract New Business” Presentation by Restaurant Marketing Partners & Mint Social
  2. 2. Your Website
  3. 3. Is one of Millions
  4. 4. Is Your Content…
  5. 5. Social Media = Publishing Rights Where 3 out of 4 people are online?
  6. 6. Web Search Trends “ Where we spend our time online”
  7. 7. Top 10 Results in Google <ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Websites </li></ul><ul><li>Press Releases </li></ul><ul><li>PowerPoints </li></ul><ul><li>Photos </li></ul><ul><li>Audio (Podcasts) </li></ul>
  8. 8. Visibility Multiplier Effect Website (SEO and PPC) Content Engine Views Time Audio Video Photo PR Articles Profiles Docs, PPT Blogs
  9. 9. Visibility Multiplier Effect
  10. 10. Geo-Tag Your Content with Smartphone
  11. 11. Content Problem Qik.com & Flip + Geo-Tag + Syndication = Easy Peasy (…lemon squeezy) Qik Video Example
  12. 12. Content Problem Mobile + Photo + Geo-Tag = Auto-Syndication + +
  13. 13. Content Problem Blogs + Status + Geo-Tagged Photo = Massive Social Mention + + +
  14. 14. Content Problem QR + Reviews + Testimonials = Credibility & Rankings (…local search domination) + Offline Online
  15. 15. Microsoft Google
  16. 16. Content Problem Other People’s Content OPC
  17. 17. Italian Restaurants Scottsdale
  18. 18. 50% of searches go to Google Maps
  19. 19. 45% of consumers search blind
  20. 20. … they search with general keyword terms pizza
  21. 21. Have products and services in mind … not sure where Local Searchers
  22. 22. Google Maps 50% of the traffic to Google Maps… do business with the top 3 results
  23. 23. 56% of social users and 60% of mobile users search for specific businesses (location)
  24. 24. Social Networks Lacking sophisticated search functions
  25. 25. Searches on Mobile Devices Search engine queries ………………..up 9% Non-search engine queries (Facebook, Craigslist)……………….up 22% Local business searchers using social networks…………………9% (% using Facebook…………………….93%)
  26. 26. Geo-tag Your Content
  27. 27. Local Search Trends 1: Primary source to find a business is online (70%) 2: Local searchers are more apt to buy. 3: Adding New Content is Mandatory 4: Diversify with Print (offline marketing) 5: Social and mobile marketing
  28. 28. Social and Mobile Users …are influencers Consumers who use social networks and smartphones … .write reviews In the past 30 days … .40% have submitted between 2 and 5 Reviews
  29. 29. Top Influencers for Buying Consumer Ratings and Reviews Social Networkers…………………………………….78% Mobile users…………………………………………...71%
  30. 30. Top Responsibilities for Local Respond to questions and complaints……………………..81% Special offers, promotions and events……………………..78% Company photos……………………………………………..66%
  31. 31. <ul><li>Proudly representing </li></ul><ul><li>  Mint Social in food service.   </li></ul><ul><li>For more information contact  </li></ul><ul><li>602.492.8419 </li></ul><ul><li>restaurantmarketingpartners.com  </li></ul><ul><li>[email_address]   </li></ul>

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