1. CAMPAIGNING IN A STARTUPWAY
You gain voters, we take care of a campaign
CAMPAIGNS
Version: 1.2

2. PROJECT GOAL
StartupWay is for those who want to standas candidates, win and enforce a change orjust keep status quo. Regardless if it's a littlelocal campaign for several hundreds ofvoters or state mobilization of millions ofthem. The scale is not a problem. Crucial isyour willingness to fight for each vote andleave the campaign to professionals whoknow where to find the voter and how totalk to him.

3. PROJECT GOAL
StartupWay synergically connects long-
term experience of our experts from tens of
election and political campaigns at home
and abroad, with simple, story-based and
creative solutions for startups and small
firms pursued by the Restartup. Successful
stories and ability to learn from our own
mistakes, have taught us to be direct and
simple. The complications in politics are
a privilege of villains. And of course,
unsuccessful candidates.

4. RECIPE FOR A GOOD CAMPAIGN
Said simply, to win
elections: (1) we need to
know who our voter is and
where he lives; (2) we
need to create a clear
message, why he should
go to the polls, which he
will spread himself; (3) we
need to know how and
when to get this message
through efficient campaign
techniques to the voter, so
that on a day of elections,
he decides to go to polls
instead of let’s say to the
park.
Strategy
Why?
Who?
Where?
Tactics
When?
How?

5. VICTIM
HERO
VILLAIN
NEUTRAL
We have learnt that
to win, you need to
be a candidate with
an interesting story
and interested in
voters. Not the one,
who thinks knows a
lot.
RECIPE FOR A GOOD CAMPAIGN

6. Our experience proves that
it's not so important to know
the politics, as to know
voters psychology. Their
feelings, joys and worries. It's
no longer possible to
prepare a campaign at
home, with a help of family
and a few friends. Also, it
doesn't make sense to
sponsor advertising agencies
that will compete in creative
solutions, but have no clue
who your voter is. We are
coming up with solution, that
we have tried ourselves.
RECIPE FOR A GOOD CAMPAIGN

7. PACKAGES OF
SERVICES
“Tell me how
to do it”
“Set it up for me”
“Lets do it for
me”
1.
2.
3.

8. “Tell me how
to do it”
Some of the candidates just need to
know how to start correctly, the rest
they can handle. In that case, we will
offer a consultancy and will help to
make significant decisions how to
invest limited resources the most
effectively. We will get to know you,
your strengths and weaknesses, your
style of communication. We will
create a profile of your core voter
and potential voter. We will look into
your rival. Together with you and
your team, we will choose the best
strategy and recommend efficient
tactical solutions. We will help you
and your people during your public
appearances and debates, so you
feel confident. We will help you to
set your message and story so that
it addresses your voters and
potential voters.
1.

9. “Set it up for me”
In this case, besides consultations, we will be your friend on a phone, or a
friend next to you, so that you can start to win your voters with full force.
Knowing, that your tailgate is well protected. We will set you and your
campaign strategically and tactically, together with you, we will create a
database and visual side of communication. We will assist you at your first
steps, appearances, discussions with voters. We will show you how to do it
correctly, the rest is up to you. In case you are interested, together with our
partners, we will assure the production of photographs, visual solutions,
web, Facebook page, campaign prints and presents. As the only ones in
Slovakia, we are offering unique telephone campaigns, that will enable you
personally to call all your voters at once and invite them to polls, or ask for
their opinion, just a few days before elections.
2.

10. With this package, we will not
only set up your campaign, but
we will run it for you. You will get
a 360 degree tailor made
campaign. We will be your
campaign manager, or we will
manage your appointed
campaign manager. Every day,
we will be in a close contact with
your team. You won't take a
single step without our
supervison. Together with you
and through our partners, we will
produce campaign materials, we
will implement selected
campaign techniques so that you
could meet as many voters as
possible and so that you have as
less worries, not connected to
your personal campaign, as
possible.
“Lets do it for
me”
3.

11. PACKAGES COMPARISON 1/3
Tell me
how to
do it
Set it up
for me
Lets do it
for me
YOU CAN CHOOSE ONE OF THREE PACKAGES OF SERVICES
Consultancy during strategic setup
Preparation of campaign strategy
Complex strategic management
Consultancy in tactical tools
Preparation of tactical campaign tools
Execution of campaign tactics
Communication analysis of a candidate
Opposition research
1.
2.
3.

12. Tell me
how to
do it
Set it up
for me
Lets do it
for me
YOU CAN CHOOSE ONE OF THREE PACKAGES OF SERVICES
Communication prep of a candidate
Mastering of power plays
Preparation for debates and discussions
Set up of crisis communication
Set up of database solution
Complex data management
Design of communication visuals
Solutions in viral campaigns
1.
2.
3.
PACKAGES COMPARISON 2/3

13. Tell me
how to
do it
Set it up
for me
Lets do it
for me
YOU CAN CHOOSE ONE OF THREE PACKAGES OF SERVICES
Assistance on a web & social networks
Strategy for web & social networks
Social networks content management
Mobile apps for online campaign
Preparation and training of the team
Team leadership and management
24 hour telephone support
24 hour personal support
1.
2.
3.
PACKAGES COMPARISON 3/3

14. BRIEF HOW DO WE WORK?
OUR
PREPARATIONW
ORKSHOP
TRAININGS
ACTION
CELEBRATION,
EVALUATION
AND
PAYM
ENT
Firstly, we work transparently, in trust and discreetly. We
expect that from our candidates and partners, we ourselves
stick to it. We are flexible. When you select a smaller
package and during a campaign you realize that you need
more intensive help, we will not let you down. Victory is our
common aim. When you decide for one of our packages,
this will follow:

15. HOW DO WE WORK?
1. BRIEF, where we meet with you and your
team to decide what will be our common aim,
what it will cost you and what we will need
from you, so we can get down to work as soon
as possible.
2. OUR PREPARATION, during which we will get to know
you as good as possible, your strengths and weaknesses,
your rivals, place where you stand as a candidate and
mostly, your voters, using your and our data and
observations.
3. WORKSHOP, during which we will set the
campaign strategy, message of the
campaign, your story and tactical tools how
to work with your message and your story.

16. 4. TRAININGS for you and your team, so
you know how to get your message to
your voters plausibly and how to use the
agreed campaign tools efficiently.
5. ACTION, if you select one of our higher packages, we will
assist you and your team during the field campaign and we
will make sure that each detail fits into prepared strategy. In
case of any crisis, when a tactical plan does not survive the
first contact with reality, of course, we step in.
6. CELEBRATION, EVALUATION and
PAYMENT, are a must after each campaign. We
will celebrate your success, we will tell you what
to learn for the future and advise you how to
start, so you fulfill your message and your story.
HOW DO WE WORK?

17. IN POLITICAL
MARKETING
SELECTED REFERENCES
IN POLITICAL
MARKETING

18. INTERNATIONAL
REPUBLICAN INSTITUTE
2006-2011
KAREL
SCHWARZENBERG FOR
PRESIDENT 2013
ANDREJ BABIŠ
(ANO) TO CZECH
PARLIAMENT 2013
EDUARD KUKAN
FOR MEMBER OF
EUROPEAN
PARLIAMENT 2014
LENKA
BALKOVIČOVÁ
FOR MAYOR 2014
& 2018
ANDREA
TURČANOVÁ FOR
MAYOR 2014
SLOBODA A
SOLIDARITA TO
SLOVAK PARLIAMENT
2016
RASTISLAV TRNKA FOR
CHAIRMAN OF KOSICE
REGION 2017
V POLITICKOM
MARKETINGU
IN POLITICAL
MARKETING
SELECTED REFERENCES
IN POLITICAL
MARKETING

19. By researching the
perpetual change
and current trends..
× +
..we start the right
strategies..
..to move up
your brand,
cause or
people..
..so touch, and let
us tell your story.

20. Would you like to know more
or do you need a tailor made
project? Let us know:
Michal Novota
michal@restartup.sk
+421 903 968 721