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Listening As Strategy
Hearing with intent.




Jeff Turner | Zeek.com | @respres
Listening As Strategy
“Once we learned that Twitter’s real power was as
a listening tool more than a broadcasting tool, it...
Intent
The missing ingredient.
Intent
“My strategy is pretty
simple. I’m just looking for
more opportunities to help
someone.” - Gahlord Dewald, ThoughtF...
Intent
Why are you listening?
What are you listening for?
How will you respond?
Keys To Success
No distractions.
Pay attention.
Make eye contact.
No Distractions
Use filters.
Filters
Lists
Gist
Tweetgrid
Cadmus
Peephole
Friend Trend
Filters
Lists
Filters
Gist
Filters
Peephole
Filters
Google Updates
Filters
Friend Trend
Filters
Cadmus
Filters
Cadmus
Filters
Tweetgrid
Pay Attention
Dig deeper.
Dig Deeper
Facebook Search
Twazzup
Tweetgrid.com/irc
Madch.at
Data Visualization
Dig Deeper
Data Visualization
Eye Contact
It’s different online.
Eye Contact
Example:
Recognize Opportunity
Eye Contact
Example:
Resulting Conversation
Be Interested.
Care about other people and they activities.
Act First.
Allow yourself to be influenced.
Seek Conversation.
Put away the bullhorn.
Listening As Strategy
Keys To Success:
 • No distractions.
 • Pay attention.
 • Make eye contact.



Jeff Turner | Zeek.co...
Intent “My strategy is pretty
Intent “My strategy is pretty
Intent “My strategy is pretty
Intent “My strategy is pretty
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Intent
“My strategy is pretty
simple. I’m just looking for
more opportunities to help
someone.” - Gahlord Dewald, ThoughtFaucet

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Intent “My strategy is pretty simple. I’m just looking for more opportunities to help someone.” - Gahlord Dewald, ThoughtFaucet

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