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Raport cercetare Petrom 2%


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Cercetare realizata de Petro

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Raport cercetare Petrom 2%

  1. 1. ONG<br />NGO Sociological Research Report 2%<br />APRIL 2011<br />
  3. 3. SURVEY OBJECTIVES<br /><ul><li>Evaluation of the event organized by Petrom in terms of the participants
  4. 4. Positive and negative aspects in the event evaluation
  5. 5. Suggestions and complaints about the event
  6. 6. Feedback from the participating NGOs</li></li></ul><li>METHODOLOGY<br /><ul><li>The period of the study: 11 to 13 April 2011
  7. 7. Subjects of study: representatives of NGOs participating in the event
  8. 8. The method of data collection: telephone interview
  9. 9. Instrument data collection: questionnaire
  10. 10. Sample Type: general
  11. 11. The sample: 27 respondents
  12. 12. Representativeness: the sample is not representative of the investigated area
  13. 13. Margin of error: can not be calculated at this stage</li></li></ul><li>Survey results<br />NGO’s study<br />
  14. 14. PETROM INITIATIVE<br /><ul><li>All respondents interviewed felt that it was useful or very useful initiative to organize a NGO fair by Petrom company</li></li></ul><li> PETROM CITY FAIRE<br /><ul><li>Participants were asked to evaluate on a scale from 1-4 where 1 means not at all satisfied and 4 very happy, satisfaction related to five aspects of the event: the number of participants, place, event activities, the collection and organizational support, the last aspect was evaluated with the highest average.</li></li></ul><li>How satisfied are you with the results of participation at <br />NGO’s faire? <br />Very<br /> Can not appreciate<br />satisfied<br />8%<br />11%<br />Not<br />satisfied<br />26%<br />Quite<br />satisfied<br />33%<br />Less satisfied<br />22%<br />PARTICIPATION AT THE FAIRE<br /><ul><li>13 of the surveyed persons considered the participation at the NGOs</li></ul> fair dissatisfied<br />
  15. 15. PREVIOUS PARTITIPATION<br /><ul><li>More than half of surveyed persons were familiar with the events of Petrom, saying that they participated in such events.</li></li></ul><li> PETROM INVOLVEMENT<br /><ul><li>22 respondents believe that Petrom is more involved than other companies in the NGOs market</li></li></ul><li>THE INTEREST FOR NGO’S ACTIVITY<br /><ul><li>The persons intervievatein this study found that the involvement of donors, media and NGOs in activities increased significantly compared with last year. Instead, private companies and the government were less interested in their activities.</li></li></ul><li>NGO’S PROBLEMS<br /><ul><li>The lack of interest from state institutions, lack of financial resources and delays in payment of European projects have been nominated as the most serious problems faced by NGO participants at the event</li></li></ul><li>In what extent did funding for the NGO they represent came from:<br />Under 5%<br />Between 5 and 25%<br />Between 25 and 50%<br />Between 50 and 75%<br />Over 75%<br />Can not appreciate<br />7.4%<br />7.4%<br />18.5%<br />25.9%<br />11.1%<br />14.8%<br />33.3%<br />3.7%<br />3.7%<br />11.1%<br />7.4%<br />59.3%<br />11.1%<br />25.9%<br />66.7%<br />7.4%<br />7.4%<br />14.8%<br />14.8%<br />14.8%<br />7.4%<br />22.2%<br />3.7%<br />7.4%<br />63.0%<br />7.4%<br />18.5%<br />44.4%<br />44.4%<br />44.4%<br />29.6%<br />25.9%<br />14.8%<br />Local authorities<br />Central<br />Major<br />Private companies<br />Donations from the<br />By redirecting 2% of<br />Foundations or other<br />independent<br />population<br />Income taxes<br />similar<br />authorities<br />donators<br />organizations<br />FINANCIAL SOURCES<br /><ul><li>In terms of sources of funding necessary to develop activities in an NGO, the options are different: 18.8% believe that over 75% of the budget comes from foundations or similar organizations, 22.2% believe that between 25-50% of financial resources come from companies private and 63% believe that by directing the income tax covers only 5% of the financial resources of an NGO.</li></li></ul><li>How do you inform about the activity field?<br />19.0%<br />Internet site<br />Attending to events<br />17.1%<br />15.2%<br />leaflets, flyers<br />15.2%<br />Event management<br />Meetings with potential sponsors<br />15.2%<br /> Facebook, LinkedIn or different<br />13.9%<br />social networks <br />4.4%<br />Another source<br /> INFORMATION SOURCES<br /><ul><li>Internet and attending events are the main sources of information on the activity mentioned by respondents in this study.</li></li></ul><li>PROMOTION OBJECTIVES<br /><ul><li>On a scale of 1-4, where 1 means not at all important and 4 very important, respondents surveyed said that the most important aspect in promoting the organization they belong to is working with companies that develop CSR activities.</li></li></ul><li>How do you appreciate the number of citizens who are volunteering<br />-<br />this year compared with previous years?<br />The same<br />22%<br /> More<br />48%<br />Less<br />19%<br />Can not<br />appreciate<br />11%<br />VOLUNEERING<br /><ul><li>Almost half of respondents believe that the number of volunteers is higher this year compared to previous years, this increase being associated with the fact that 2011has beeendeclared European Year of Volunteering.</li></li></ul><li>From the experience of your organization that is the way that<br />citizens preferred to support NGO’s?<br />Volunteering<br />Can not appreciate<br />48%<br />4%<br />Financial<br />support<br />48%<br /> NGO’s SUPPORT<br /><ul><li> The supporting of NGOs is done equally by both the volunteer and financial resources, say the respondents surveyed.</li></li></ul><li>Witch is the sector that your organization activates?<br />Education<br />40.7%<br />Health<br />22.2%<br />Environment and<br />ecology<br />18.5%<br />Social<br />14.8%<br />Human rights<br />3.7%<br />BRANCH<br />
  16. 16. How many people are employed (full time or part-<br />time) in <br />your organisation?<br />22.2%<br />-<br />1<br />-3 employees<br />22.2%<br />Over 50 de employees<br />14.8%<br />-20employees<br />10<br />14.8%<br />20-<br />50 employees<br />11.1%<br />5-10 employees<br />3.7%<br />3-5 employees<br />EMPLOYEES NUMBER<br />
  17. 17. CONCLUSIONS<br />
  18. 18. CONCLUZII <br /><ul><li>The event organized by Petrom wasvery well appreciated by participants. People who responds in this study highlighted the usefulness of this event. Location of the event, have the support and involvement of organizers were the advantages in creating a successful event.
  19. 19. Most of the participants' expectations were confirmed given that most of them were familiar with the events organized by the Board.
  20. 20. The aspect that has generated the most complaints was the fact that there were no results from participating in this event, either due to the small number of participants, or involvement still lower compared to previous years, private companies or local authorities / central in the activities of NGOs.
  21. 21. As directions for discussion at the event there is a noticeable increase in the number of volunteers who are willing to work for such institutions and a greater interest given by NGO representatives of companies that develop CSR campaigns. </li></li></ul><li>Survey results<br /> PETROM EMPLOYEES<br />
  22. 22. METHODOLOGY<br /><ul><li>Data collection: April 20, 2011
  23. 23. Subjects of survey: Petrom employees
  24. 24. The method of data collection: Self-questionnaire
  25. 25. Instrument data collection: questionnaire
  26. 26. Sample Type: General
  27. 27. Sample volume: Project: 2500 employees</li></ul> 635 respondents made<br />
  28. 28. Participationat 2% NGO’s faire<br />24<br />No<br />71%<br />Yes<br />29%<br />Did you participated in the NGOs fair organized by Petrom on supporting redirecting<br />2% of the income tax to NGOs?<br />
  29. 29. Participation at the fair by gender of respondent<br />25<br />Females are showing a greater interest when it comes to action like NGO’s fair organized by Petrom. The difference between men and women in this is 10%.<br />
  30. 30. Participation in the fair according to the respondent's age<br />26<br />Young people are most attracted to this kind of events. With increasing age the involvement decreases, except for people over 50 who have the desire to involve more than the overall average.<br />
  31. 31. The reason<br />27<br />56%<br />I have redirected already the 2%<br />27%<br />I didn’t have time<br />5%<br />I didn’t know about this event<br /> Didn’t interest me<br />3%<br />2%<br />I don’t want to redirect the 2%<br />2%<br />Lack of confidence<br />4%<br />I don’t know/I don’t answer<br />Witch is the reason why you didn’t attend this fair?<br />In most cases, those who have not participated in the fair claim to have already targeted 2% of profit. Although it is an event organized by Petrom, however, a lack of time in working hours was an obstacle for 27% of respondents<br />
  32. 32. Appreciation of the initiative<br />28<br />2%<br />2%<br />4%<br />44%<br />48%<br />Very useful<br />Useful<br />Less useful<br />Not useful<br />DNK/NA<br />How do you evaluate the initiative of organizing this NGO Fair?<br />Among respondents to the interview 92% consider this event as usefulor very useful.<br />
  33. 33. Rating initiative based on participation in the fair <br />29<br />Most of those who participated highlights as very useful the event. Only 35% of those who didn’t took part in the Fair believes the same thing.<br />
  34. 34. Other activities<br />30<br />Yes<br />DNK/NA<br />18%<br />28%<br />No<br />54%<br />Have you participated in social responsibility activities organized by Petrom?<br />
  35. 35. Participation NGO’s Fair 2% depending on participating in other activities of Petrom CSR<br />31<br />There is a correlation between those who participated in CSR Petrom activities and the 2% event. Among those who participated in the fair, 31% had participated to other CSR activities, 9 percent more than those who have not done so <br />
  36. 36. Participation in Petrom CSR activities depending on respondent's gender<br />32<br />The female respondents, compared with male, had participated to a greater extend in Petrom CSR programs, the difference being 15 per cent in this terms.<br />
  37. 37. Participation in Petrom CSR activities depending on respondent’s age<br />33<br />For study respondents, involvement and interest in CSR activities drops as they grow older<br />
  38. 38. Activities they took part in<br />34<br />42,7%<br />Andrei’s Country<br />-<br />tree planting<br />-<br />Christmas gifts for<br />Be Santa Claus<br />35,5%<br />children<br />9,1%<br />2% NGO fair<br />8,2%<br />Volunteering/projects<br />8,2%<br />Build for the future<br />3,6%<br />Spring gift fair<br />3,6%<br />Educational activities<br />18,0%<br />Other<br />What are these activities?<br />Only the persons that said they participated responded.<br />The main activity the majority of respondets took part in is “Andrei’s Country”. Others represents other activities which occupy a percentage less than 1%. The total number of people who answered this question: 110. The difference up to 153 is represented by the ones that didn’t mention the event.<br />Out of the total 153 stated they have participated<br />
  39. 39. 35<br />58%<br />52%<br />31%<br />22%<br />12%<br />7%<br />6%<br />4%<br />4%<br />4%<br />Very<br />Interested<br />Not very interested<br />No interest<br />I don’t know<br />interested<br />General NGO activity<br />Supporting the civil society<br />Interest regarding NGOs versus supporting the civil society<br />How interested are you in<br />There isn’t a clear line between participants’ perception of NGO activities in general and supporting the civil society. Interest for NGOs sum up to 59%, while supporting the civil society accumulated 70%.<br />
  40. 40. Interest for NGOs activities and the civil society depending on the respondents’ gender<br />36<br /> - Foarte interesat - <br />The gender difference when talking about NGO activities is only 7% in favor of females. When talking about supporting the civil society, the difference is 9% in favor of the same class.<br />
  41. 41. Trust in NGOs<br />37<br />In full extent<br />Not at all<br />1%<br />7%<br />IDK/NA<br />7%<br />A lot<br />28%<br />Little<br />57%<br />How much do you trust NGOs in Romania, generally speaking? <br />The trust in NGOs generally reflects the participation at the event. The economic system and the way NGOs works in general is a component respondents do not know or trust<br />
  42. 42. Involvement in NGO activities depending on age and gender of respondents<br />38<br />
  43. 43. Trust in NGOs depending on the respondents’ gender<br />39<br />The gender difference when it comes to trust given to NGOs’ activities is 11%. Women manifest a larger amount of trust than men. <br />
  44. 44. Involvement<br />40<br />IDK/NA<br />3%<br />Yes<br />22%<br />No<br />75%<br />Have you ever been involved in activities organized by NGOs / volunteering?<br />
  45. 45. Involvement<br />41<br />34,0%<br />23,9%<br />6,3%<br />35,7%<br />Child protection<br />12,9%<br />20,8%<br />12,1%<br />54,2%<br />Social protection<br />11,0%<br />40,9%<br />6,5%<br />41,6%<br />Environment<br />15,7%<br />31,7%<br />6,3%<br />46,3%<br />Natural disaster<br />7,6%<br />17,0%<br />14,2%<br />61,3%<br />Social integration<br />24,6%<br />14,5%<br />10,1%<br />50,9%<br />Poverty<br />34,2%<br />20,2%<br />8,0%<br />37,6%<br />Health<br />23,3%<br />30,2%<br />6,5%<br />40,0%<br />Education<br />13,5%<br />24,7%<br />11,2%<br />50,6%<br />Culture<br />Support financially<br />Volunteering<br />No involvement<br />I don’t know/ No answer<br />In what way would you support NGOs that are working on the following causes:<br />The main areas where respondents consider they would intervene financially are health and child protection. <br />The employee’s profile and projects involved in up to now show the environment issues are the main area where <br />he would volunteer<br />
  46. 46. NGO support history<br />42<br />IDK/NA<br />3%<br />Yes<br />No<br />50%<br />47%<br />So far, have you financially supported an NGO?<br />
  47. 47. Reasons for not supporting NGOs in the past<br />43<br />31%<br />Lack of trust regarding the destination<br />of the redirected money<br />22%<br />Lack of money<br />16%<br />Lack of information regarding causes<br />14%<br />Lack of time<br />11%<br />Lack of knowledge regarding procedures<br />Lack of trust in the importance of only<br />5%<br />financial source<br />1%<br />Other reason<br />What are the main reasons for which you have never financially supported an NGO?<br />The main opinion shows that the main reason for not supporting NGO is lack of trust in distributing the money received. The second reason is lack of money to donate when it comes to supporting NGOs.. <br />Only persons who said they have never financially supported an NGO answered.<br />
  48. 48. Reasons for supporting NGOs in the past<br />44<br />41%<br />The nature of the problem<br />23%<br />Program efficiency / results<br />The history of the NGO I supported<br />17%<br />Recommendations<br />12%<br />6%<br />The way the program is presented <br />2%<br />Other aspects<br />What are the main aspects that convinced you to financially support an NGO?<br />The main motivation represents the problem presented and supported by the NGO followed by the efficiency previous programs had. The way programs are presented is one of the less important features when it comes to sustaining an NGO.<br />Only persons that said they have previously supported an NGO answered.<br />
  49. 49. The possibility of redirecting 2%<br />45<br />No<br />5%<br />Yes<br />95%<br />Did you know you could redirect 2% of your income taxes previous to the NGO fair organized by Petrom? <br />
  50. 50. 2% history<br />46<br />No<br />27%<br />Yes<br />73%<br />In previous years have you redirected 2% of your income taxes to a NGO? <br />
  51. 51. Previous experience regarding the redirection of the 2% income taxes depending on age and gender<br />47<br />
  52. 52. Decision factors<br />48<br />27%<br />NGO profile <br />23%<br />Program efficiency / results <br />17%<br />Family, friends recommendations<br />The history of the NGO where I <br />16%<br />Redirected 2%<br />The way the NGO promotes and presents<br />6%<br />itself<br />5%<br />NGO experience <br />-<br />Company recommendations<br />3%<br />Consulting the benefactor lists from<br />2%<br />previous years<br />1%<br />Other aspects<br />What are the main aspects that determined you the redirect 2% of your income taxes? <br />Only the persons that said the redirected 2% in previous years answered.<br />The most important aspect for respondents when they chose which NGO to redirect 2% to was the organization’s profile. <br />
  53. 53. Area<br />49<br />53%<br />health<br />13%<br />child protection<br />7%<br />education<br />4%<br />environment protection<br />4%<br />church<br />4%<br />cultural heritage<br />4%<br />social care<br />3%<br />Persons with disabilities<br />3%<br />social<br />2%<br />animal protection<br />4%<br />other<br />In what activity area was the NGO where you redirected 2%?<br />Health was the main area where 2% was redirected. All the other domains sum up to less than 47%. <br />Only persons who said they redirected 2% in previous years answered. <br />
  54. 54. Current decision factors<br />50<br />Lack of trust regarding the redirected<br />31%<br />money<br />The lack of information regarding NGOs <br />24%<br />19%<br />The lack of time to complete the procedure<br />The lack of knowledge regarding the<br />7%<br />redirection procedure<br />Lack of trust in the importance of<br />6%<br />a single financial support<br />Lack of solicitations from these kind<br />5%<br />of organizations<br />I did not know this option was possible<br />5%<br />I consider the 2% should be used by<br />3%<br />the state<br />What were they main reasons for which you did not redirect 2% to an NGO? <br />Lack of trust regarding money destination is the main factor that limits respondents desire to redirect to an NGO. 3% have trust the State more and think it should receive the funds. <br />Only persons who said they did have never redirected 2% to a NGO answered. <br />
  55. 55. 2% in the present<br />51<br />I redirected to an NGO present at the fair<br />I haven’t <br />I<br />made a decision yet<br />will redirect<br />20%<br />to another<br />24%<br />organization<br />9%<br />I redirected<br />to another<br />organization<br />I will redirect<br />43%<br />to another <br />organization<br />participating at <br />the fair<br />4%<br />How did you/will you use the 2% income taxes?<br />43% of respondents stated that they redirected 2% of their income taxes to another organization than those present at the fair. <br />
  56. 56. The current decision to redirect 2% of income taxes depending on gender<br />52<br />Almost two times more women have redirected 2% to a NGO present at the fair. <br />
  57. 57. Current decision to redirect 2% income taxes depending on respondents age<br />53<br />Young people are the most interested category in NGOs present at the fair, closely followed by people past the age of 50. <br />
  58. 58. 2% ONG area<br />54<br />50%<br />health<br />10%<br />child protection<br />8%<br />education<br />4%<br />cultural heritage<br />4%<br />people with disabilities<br />social<br />3%<br />3%<br />animal protection<br />3%<br />social protection<br />3%<br />church<br />2%<br />environment protection<br />9%<br />other<br />What is the activity area of NGOs were you would redirect/redirected 2%? <br />Only persons who redirected or said they will redirect answered.<br />
  59. 59. Decision versus 2% Fair<br />55<br />No<br />15%<br />Yes<br />85%<br />The decision to redirect 2% to a NGO was made before the Fair was organized? <br />Only persons who said they redirected or will redirect 2% answered. <br />The majority of those who redirected 2% chose the organization (or at least its profile) before the event organized by Petrom. <br />
  60. 60. 2% Fair – decision factor<br />56<br />40%<br />22%<br />17%<br />12%<br />10%<br />It influenced me a lot <br />It influenced me<br />It influenced me little<br />Not at all<br />It influenced me<br />very little<br />In what degree did participating at the fair influenced your decision to redirect 2% to one of the NGOs present?<br />In 32% of cases, taking in consideration only the persons who were present at the fair, the event was a source of inspiration for their destination of the 2% income taxes.<br />
  61. 61. Event utility<br />57<br />38%<br />37%<br />11%<br />8%<br />4%<br />Very useful<br />Useful<br />Not very useful<br />Not useful<br />IDK/NA<br />In what extent do you feel that this NGO fair was useful for you?<br />The utility of this event is outlined by over three quarters of respondents to the study.<br />Only persons who said they participated at the fair answered. <br />
  62. 62. Personal advantage<br />58<br />36%<br />New information about the NGOs <br />Filling in the income statement and<br />30%<br />redirecting the 2% of the contribution<br />Sending the envelope with the answers <br />25%<br />to the organizers <br />1%<br />Other<br />8%<br />Don’t know/ No answer<br />What do you consider that were the advantages for you in attending to this NGOs fair?<br />Only the people that claim they participated in the Fair answered.<br />This fair represented a source of information for the attendants, even if they didn’t deposit the 2%. The event itself is a method to raise awareness in future and its results can be seen to a greater extent if it repeats.<br />
  63. 63. Demographic data<br />59<br />Male<br />43%<br />Female<br />57%<br />over 50 years old<br />< 30 years<br />Other studies<br />17%<br />28%<br />Highschool<br />1%<br />3%<br />Post-secondary school, college<br />1%<br />41<br />-<br />50 years<br />28%<br />31<br />-<br />40 years<br />MBA, PHD<br />27%<br />35%<br />Faculty graduates<br />60%<br />
  64. 64. CONCLUSIONS<br />
  65. 65. 61<br />1<br /><ul><li>The reduced participation in the fair, as only 31% of the respondents confirmed they would attend to the event. Considering the questionnaire’s reduced rate of return (25%), it is possible that the percentage of those who didn’t attend the event would be bigger.
  66. 66. Female gender manifests a greater interest when it comes to activities like the Fair organized by Petrom. Considering this, the difference between men and women represents 10%. With an almost double percentage comparing to the male population, the female gender people directed the 2% towards an organization that participated in the Fair.
  67. 67. Young people are most attracted to this kind of event. The level of involvement decreases along with the increase of the age limit, and an exception is represented by people aged over 50, who manifest an over the average desire for involvement.
  68. 68. In most of the cases, the people that didn’t take part in the event claim that they have already directed the 2% from their profit. Although it is an event organized by Petrom, lack of time during work-hours was an impediment for 27% of the respondents.
  69. 69. Regardless their participation in the event, most of the respondents believe in the usefulness of this event. However, when it comes to the maximum on the scale of values regarding the importance of this event, the balance of those who consider this event as being very useful is double when we compare those who participated in the Fair with those who didn’t.</li></li></ul><li>62<br />2<br /><ul><li>18% of the people who took part in the study claim that they also participated in other CSR events within Petrom. There is a correlation between those who participated in CSR activities within Petrom and the 2% event. Amongst those who participated in the fair, 31% also took part in other CSR activities, with 9% more than those who didn’t do this. The females’ level of involvement in the CSR events within Petrom is bigger than the males’, as there is a 15% difference between genders.
  70. 70. “Andrei’s country” and “You too should be Santa Claus” are the projects in which most of the respondents took part (over 78% of those who say that took part in such programs).
  71. 71. In the general perception of the respondents, there is no clearly defined link between the NGOs activities in general and supporting the civil society. The interest shown for NGOs in general totals 59%, and the support of the civil society totals 70%.
  72. 72. The gender difference when it comes to the maximum interest towards the NGOs activity in general is 7% in favor of the female gender. Showing a difference of 9%, the same classification remains unchanged when it comes to supporting the civil society. </li></li></ul><li>63<br />4<br /><ul><li>Petrom employees mainly redirected the 2% towards the health sector.
  73. 73. Although the necessity of organizing this event was mentioned in an important proportion, 40% of the respondents declare that this fair had no effect on their decision to action in a certain way when it comes for directing 2% of the income.
  74. 74. Regarding the people that took part in the event, even though they didn’t redirect the 2%, this Fair firstlyrepresented a source of information. The event itself is a method of raising awareness in future and its results can be seen more clearly if it repeats. The main objective of the event can be to signal and involve more in activities for supporting the NGOs.</li></li></ul><li>CULT MARKET RESEARCH<br />Tel: + 40 021.326.33.03<br /><br /><br />