LEARNING FROM
BUSINESS LEADERS:
BUILDING A BETTER
SUSTAINABILITY STRATEGY

Leadership

49%

With the Economist Intelligenc...
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Infographic "Sustainability Insights: Learning from Business Leaders"

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Sustainability Insights: Learning from Business Leaders, a study commissioned by Coca-Cola Enterprises

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Infographic "Sustainability Insights: Learning from Business Leaders"

  1. 1. LEARNING FROM BUSINESS LEADERS: BUILDING A BETTER SUSTAINABILITY STRATEGY Leadership 49% With the Economist Intelligence Unit, undertook research with over 300 European business leaders to explore their views on the benefits, drivers and barriers to adopting successful sustainability strategies. 28% Believe technological innovation will drive the success of their sustainability strategy over the next three years. Are developing more sustainable products and services. Recognise sustainability as a source of competitive advantage. Have periodic board-level meetings addressing sustainability. Over the next three years, businesses say that partnerships will be important contributors to driving sustainability success. Businesses successfully harness technology to generate new ideas. 74% Use innovative technologies to reduce their environmental impact. 61% Believe technological innovation will drive the success of their sustainability strategy in the next three years. 27% Work with NGOs and civil society to address sustainability issues. 31% 41% 21% 48% Businesses work with competitors to seek out ideas for sustainability innovation. Technology Innovation Businesses turn to employees for sustainability innovation - with 49% seeking contributions from suppliers, and 41% from customers. 32% 44% Businesses believe senior leadership will be the number one factor in the success of sustainability initiatives over the next three years. 71% Collaboration 58% Use technology to develop more sustainable business models. Believe that technological developments contribute to sustainability-related innovations. Download our thought leadership paper to learn more: Sustainability insights: learning from business leaders Successfully drive sustainability across their supply chains.

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