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Social Media for Recruiting and Employee Relations


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Find out how blogs, Facebook, LinkedIn, Twitter, and YouTube can take your recruiting and employee recognition programs to the next level.

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Social Media for Recruiting and Employee Relations

  1. 1. Social Media<br />for Recruiting and<br />Employee Relations<br />Rachel Parker<br />Resonance Social Media<br />May 11, 2011<br />
  2. 2. 5/12/11<br />@resonancesocial<br />2<br />My handle <br />@resonancesocial<br />Hashtag<br />#RSMseminar<br />If You’re Tweeting ...<br />
  3. 3. 5/12/11<br />@resonancesocial<br />3<br />15 years experience as a marketing copywriter<br />Social media geek since the get-go<br />Started Resonance Social Media in 2010 to help small businesses find their voice on social networks<br />A Bit About Me …<br />
  4. 4. agenda<br />“Social media gives you the ability to check perception. You’re not speaking at people anymore—you are speaking with them.”<br />Brian Solis, author, Engage!<br />5/12/11<br />@resonancesocial<br />4<br />
  5. 5. 5/12/11<br />@resonancesocial<br />5<br />Traditional Recruiting Methods<br />Recruiting in “The Socialverse”<br />Your Blog<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />Agenda<br />
  6. 6. 5/12/11<br />@resonancesocial<br />6<br />Recognizing Your Rock Stars: Using social media for employee recognition<br />Laying Down the Rules: Developing a social media policy<br />Helpful Resources<br />Agenda (cont'd)<br />
  7. 7. “The difference between PR and social media is that PR is about positioning, and social media is about becoming, being, and improving.”<br />Chris Brogan, author, Trust Agents<br />Traditional recruiting methods<br />5/12/11<br />@resonancesocial<br />7<br />
  8. 8. 5/12/11<br />@resonancesocial<br />8<br />Classified ads<br />Agencies or headhunters<br />Job sites (Monster, CareerBuilder, etc.)<br />Job fairs<br />Referrals<br />Networking events<br />Traditional Recruiting Methods<br />
  9. 9. 5/12/11<br />@resonancesocial<br />9<br />Limitations<br />Cost<br />One-time interactions<br />Lack of depth (“I’ll call you …”)<br />“Stupid resume tricks”<br />Applicant overload<br />Little access to “hidden talent market”—qualified candidates who may not be actively looking<br />Traditional Recruiting Methods<br />
  10. 10. Recruiting in the Socialverse<br />“Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.”<br />Erik Qualman, author, Socialnomics<br />5/12/11<br />@resonancesocial<br />10<br />
  11. 11. 5/12/11<br />@resonancesocial<br />11<br />Recruiting in theSocialverse<br />You<br />Facebook<br />“The Coffee Shop”<br />Blog<br />“The Open House”<br />LinkedIn<br />“The Networking Event”<br />Twitter<br />“The Speed Date”<br />YouTube<br />“The Public Access Cable Channel”<br />Your perfect candidate<br />
  12. 12. 5/12/11<br />@resonancesocial<br />12<br />Blogs<br />“Behind the scenes” view<br />Shows your business’ personality<br />Venue for posting job openings<br />Keeps you “front of mind”<br />Recruiting in theSocialverse<br />Blog<br />“The Open House”<br />
  13. 13. 5/12/11<br />@resonancesocial<br />13<br />Recruiting in theSocialverse<br />
  14. 14. 5/12/11<br />@resonancesocial<br />14<br />LinkedIn<br />Users can “follow” your company page and receive updates in their news feed<br />Your company page provides key information about your organization and your employees<br />Post jobs on your Career page ($195 for 30 days)<br />Recruiting in theSocialverse<br />LinkedIn<br />“The Networking Event”<br />
  15. 15. 5/12/11<br />@resonancesocial<br />15<br />Recruiting in theSocialverse<br />
  16. 16. 5/12/11<br />@resonancesocial<br />16<br />Recruiting in theSocialverse<br />
  17. 17. 5/12/11<br />@resonancesocial<br />17<br />Facebook<br />Fans see your updates in their feeds in real time<br />Can create a page for job links<br />Post about job fairs and trade shows<br />Recruiting in theSocialverse<br />Facebook<br />“The Coffee Shop”<br />
  18. 18. 5/12/11<br />@resonancesocial<br />18<br />Recruiting in theSocialverse<br />
  19. 19. 5/12/11<br />@resonancesocial<br />19<br />Recruiting in theSocialverse<br />
  20. 20. 5/12/11<br />@resonancesocial<br />20<br />Twitter<br />Fans see your updates in their feeds in real time<br />Include a short link to job posting<br />Can post several times a day<br />Followers can respond to your posts to get a conversation going<br />Recruiting in theSocialverse<br />Twitter<br />“The Speed Date”<br />
  21. 21. 5/12/11<br />@resonancesocial<br />21<br />Recruiting in theSocialverse<br />
  22. 22. 5/12/11<br />@resonancesocial<br />22<br />YouTube<br />Showcases your company culture<br />Job-seekers can “meet” the people they’d be working with<br />Create your own recruiting “commercial”<br />Recruiting in theSocialverse<br />YouTube<br />“The Public Access Cable Channel”<br />
  23. 23. 5/12/11<br />@resonancesocial<br />23<br />Recruiting in theSocialverse<br />
  24. 24. 5/12/11<br />@resonancesocial<br />24<br />Recruiting in theSocialverse<br />
  25. 25. Recognizing Your Rock Stars<br />“Social media allows big companies to act small again.”<br />Jay Baer, co-author, The Now Revolution<br />5/12/11<br />@resonancesocial<br />25<br />
  26. 26. 5/12/11<br />@resonancesocial<br />26<br />Congratulate your Employee of the Week, Month, or Year<br />Post new hires and promotions<br />Recognize awards or achievements outside work, as in “Congrats to our receptionist Sarah for completing the MS 150!”<br />Recognizing Your Rock stars<br />
  27. 27. 5/12/11<br />@resonancesocial<br />27<br />Post a weekly or monthly Employee Spotlight<br />Give shout-outs to “unsung heroes,” employees who customers or partners may not know<br />Recognizing Your Rock Stars<br />
  28. 28. 5/12/11<br />@resonancesocial<br />28<br />Recognizing Your Rock Stars<br />
  29. 29. 5/12/11<br />@resonancesocial<br />29<br />Recognizing Your Rock Stars<br />
  30. 30. 5/12/11<br />@resonancesocial<br />30<br />Recognizing Your Rock Stars<br />
  31. 31. Laying Down the Rules<br />“Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.”<br />Guy Kawasaki, author, Enchantment<br />5/12/11<br />@resonancesocial<br />31<br />
  32. 32. 5/12/11<br />@resonancesocial<br />32<br />Develop a social media policy for all employees to sign<br />Emphasize what employees can do rather than on the “thou shaltnots”<br />Laying Down the Rules<br />
  33. 33. 5/12/11<br />@resonancesocial<br />33<br />Key elements of a social media policy*:<br />Philosophy, scope, and goals<br />Honesty and transparency<br />Common sense and good judgment<br />Confidential and proprietary information<br />Laying Down the Rules<br />*Source: The Now Revolution by Jay Baer and Amber Naslund, 2011<br />
  34. 34. 5/12/11<br />@resonancesocial<br />34<br />Key elements of a social media policy*:<br />Competitor and customer information<br />Consequences<br />Handling and escalating inquiries<br />Participation during work hours<br />Examples and best practices<br />Laying Down the Rules<br />*Source: The Now Revolution by Jay Baer and Amber Naslund, 2011<br />
  35. 35. Helpful Resources<br />“We are massively underestimating this culture shift ... We are in the era of the humanization of business. We’re living by small town rules again.”<br />Gary Vaynerchuk, author, Crush It!<br />5/12/11<br />@resonancesocial<br />35<br />
  36. 36. 5/12/11<br />@resonancesocial<br />36<br />Books:<br />The Now Revolution by Jay Baer & Amber Naslund, 2011<br />Engage! by Brian Solis, 2010<br />Socialnomics by Eric Qualman, 2009<br />Helpful Resources<br />
  37. 37. 5/12/11<br />@resonancesocial<br />37<br />Websites & Blogs:<br /><br /><br /><br /><br />Helpful Resources<br />
  38. 38. Thank you!<br />5/12/11<br />@resonancesocial<br />38<br />
  39. 39. 5/12/11<br />@resonancesocial<br />39<br />Want to know more?<br />