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Resonance presentation oct11 ss


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An introduction to Resonance Social Media

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Resonance presentation oct11 ss

  1. 1. Rachel Parker<br />
  2. 2. About Me<br />From New Orleans, moved to Houston in 1998<br />Background as a marketing copywriter, 15 years experience on agency and corporate sides—and as a successful freelancer<br />Formed Resonance in October 2010 to help businesses looking to create a strong presence in social media<br />10/5/11<br />2<br />@resonancesocial<br />
  3. 3. Why Social Media?<br />It’s “word of mouth on steroids”<br />It’s where your customers are—whether you’re B2C or B2B<br />It offers instantaneous interaction with current and prospective customers around the world<br />If your competition isn’t doing it now, they will be soon<br />10/5/11<br />3<br />@resonancesocial<br />
  4. 4. “The Big 5 … or 6?”<br />10/5/11<br />4<br />@resonancesocial<br />Facebook<br />“The Coffee Shop”<br />Blog<br />“The Open House”<br />LinkedIn<br />“The Networking Event”<br />Twitter<br />“The Speed Date”<br />YouTube<br />“The Public Access Cable Channel”<br />Google+<br />“The Wild Card”<br />
  5. 5. The Resonance Process<br />10/5/11<br />5<br />@resonancesocial<br />Target Audience Analysis<br />Competitive Analysis<br />Key Influencers<br />Key Resonance Points<br />Monthly Objectives<br />Strategy<br />Implementation<br />Analytics<br />Fans/Followers<br />Shares/Retweets<br />Views/”Hits”<br />Impressions<br />Interactions<br />
  6. 6. Strategy<br />10/5/11<br />6<br />@resonancesocial<br />
  7. 7. Implementation<br />10/5/11<br />7<br />@resonancesocial<br />
  8. 8. Analytics<br />10/5/11<br />8<br />@resonancesocial<br />
  9. 9. Want to know more?<br />Office 713-595-6639<br /><br /><br />10/5/11<br />@resonancesocial<br />9<br /><br /><br />@resonancesocial<br />