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Newsjacking vs evergreen content: which is better?

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Every time we set out to determine a topic for our content, we’re faced with a choice between two approaches. One is newsjacking — latching on to popular topics in the news that people are talking about — and the other is evergreen content — content that is interesting and relevant no matter what’s going on. Which is better for building traffic and engagement? Check out today’s Mojo video to find out. Remember to check out The Content Marketing Coach at http://contentmarketingcoachbook.com,
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Published in: Marketing
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