Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Action! How to amplify your brand with video and podcasting

82 views

Published on

Why video and podcasting are "the new black" in content marketing ... and 5 ninja secrets for killing it on each platform. To grab your free gift, 5 Things You Must Know About Content Marketing, visit freegiftfromrachel.com.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Action! How to amplify your brand with video and podcasting

  1. 1. Action! How to amplify your brand with video and podcasting Rachel Parker Resonance Content Marketing
  2. 2. About me … • Founder & Chief Geek, Resonance Content Marketing • 20 years as copywriter and brand strategist • Help clients grow their tribes and their bottom lines through insanely good content • Host, The Content Marketing Podcast • Author, The Content Marketing Coach
  3. 3. Why video and podcasting … and why now?
  4. 4. Reason #1: Text overload
  5. 5. Reason #1: Text overload Number of blog posts published every day on WordPress alone: More than 2 million (source: WordPress)
  6. 6. Reason #1: Text overload Number of emails the average person receives every day: 122 (source: The Radicati Group)
  7. 7. Reason #1: Text overload Americans now text twice as often as we call (source: Nielsen)
  8. 8. Reason #2: The know-like-trust factor Know Like Trust
  9. 9. Reason #2: The know-like-trust factor Video and podcasting are personal Your words Your voice Your image
  10. 10. Reason #2: The know-like-trust factor People can get to know you
  11. 11. Reason #2: The know-like-trust factor People can come to like you
  12. 12. Reason #2: The know-like-trust factor People can come to trust you
  13. 13. Reason #3: SEO and engagement
  14. 14. Reason #3: SEO and engagement Pop Quiz: Who owns YouTube?
  15. 15. Reason #3: SEO and engagement 1/3 of all online activity is spent watching video (source: HubSpot)
  16. 16. Reason #3: SEO and engagement Video links in an email can increase click-through rates by up to 300 percent (source: HubSpot)
  17. 17. Reason #3: SEO and engagement 21% of Americans ages 12 and up have listened to a podcast in the past month. (source: Edison Research)
  18. 18. Reason #3: SEO and engagement On average, weekly podcast listeners consume five shows per week. (source: Edison Research)
  19. 19. 5 Keys to Killing It with VIDEO
  20. 20. Key #1: Prepare
  21. 21. Key #2: Follow “The Miniskirt Rule”
  22. 22. Key #3: Keep It Simple
  23. 23. Key #4: Be Personable
  24. 24. Key #5: Always Close With a CTA
  25. 25. Questions?
  26. 26. 5 Keys to Killing It with PODCASTING
  27. 27. What Is a Podcast? iPod + Broadcast = Podcast
  28. 28. Key #1: Choose a Format and Stick With It
  29. 29. Key #2: Stay on Topic
  30. 30. Key #3: Leverage Outside Experts
  31. 31. Key #4: Stay Current
  32. 32. Key #5: Explore Other Ways to Leverage Audio
  33. 33. Questions?
  34. 34. Ready to learn more? freegiftfromrachel.com
  35. 35. Ready to learn more?
  36. 36. Thank you!

×