Opening talk at UXSofia 2014.

1. HAS STARTED TWEETING
UX SOFIA 2014
ANDREA @RESMINI
THIS STATION

6. HOW DID WE GET HERE?

8. COMPUTER ROOM, SANTA BARBARA – HTTP://IS.GD/H4ME67

9. COMPUTING WAS
CONFINED TO PRECISELY
BOUNDED AREAS IN
SPACE AND TIME

10. TANZEN80, HTTP://WWW.FLICKR.COM/PHOTOS/TANZEN80/6140025125/

13. CASHIER?

14. ACTIVITIES AND
ARTIFACTS MERGE INTO
COMPLEX EXPERIENCES

17. http://www.flickr.com/photos/slider527_pix/3315095305/ – CC SA-BY 2.0

20. URBANROMANCEONLINE.COM

21. MUNICH AIRPORT (WIKIMEDIA)

25. LAYOVERGUIDE.COM

26. TAXI

30. A POSTDIGITAL WORLD

32. N. NEGROPONTE

33. IS DIGITAL DESTINED FOR
BANALITY? CERTAINLY
– N. NEGROPONTE, BEYOND DIGITAL(1998)

34. IT WILL BE NOTICED ONLY
BY ITS ABSENCE, NOT ITS
PRESENCE
– N. NEGROPONTE, BEYOND DIGITAL (1998)

35. TOMORROW’S COMMERCIAL
AND CULTURAL COMPOST
FOR NEW IDEAS
– N. NEGROPONTE, BEYOND DIGITAL (1998)

37. DIGITAL IS NOT A DIFFERENT
PLACE TO GO TO

40. IT IS AN ADDITIONAL LAYER
CHANGING THE FABRIC OF
REALITY ITSELF

44. HOW TO FRAME IT FOR
THE PRACTICE OF UX?

45. BUSINESS STRATEGY
INFORMATION SYSTEMS STRATEGYORGANIZATIONAL STRATEGY

46. PRODUCT ARE SERVICES

47. BUSINESS
PRODUCTS AS SERVICESORGANIZATIONAL
(TECHNOLOGY)

54. MEDIA
STRATEGY
BRAND
PRODUCT
CUSTOMERS
SOCIAL
MEDIA

55. USERS ARE
CO-CREATORS

56. BUSINESS
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS
(TECHNOLOGY)(ORGANIZATION)

59. THIS HAS BEEN A LONG TIME
COMING AND GOES DEEPER

60. O.J. SIMPSON CAR CHASE LIVE FEED

61. COPS (1989)

62. POLICE WOMEN OF BROWARD COUNTY (2009)

63. STEVEN SEAGAL: LAWMAN (2009)

64. FROM AUTHORSHIP
TO CONVERSATIONS

65. (BUSINESS)
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS
(TECHNOLOGY)(ORGANIZATION)
FROM AUTHORSHIP TO CONVERSATIONS

67. STANLEY KUBRICK

71. CAN'T RESIST.
ONE MORE

73. ARCHITECTURES DRIVE
BEHAVIOR CHANGE

75. (BUSINESS)
PRODUCTS AS SERVICESUSERS ARE CO-CREATORS
(TECHNOLOGY)(ORGANIZATION)
FROM AUTHORSHIP TO CONVERSATIONS

76. BUSINESS
(VIABILITY)
TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)

77. ARCHITECTURES ARE
NOT CONCERNED
WITH TECHNOLOGY

80. WIKIPEDIA

83. THEY TURN PRODUCTS
INTO EXPERIENCES

84. PRODUCERS
MUSIC
DEVICE
SOCIAL
MEDIA
DEVICE
CONSUMERS

85. THEGOODNEIGHBORHOOD.COM

87. AS WE BLEND WHAT IS
DIGITAL AND WHAT IS
PHYSICAL INTO
SOMETHING DIFFERENT

89. ACTING ON THE
ARCHITECTURE MAKES
UNDERLYING PROCESSES
VISIBLE AND ACTIONABLE

90. THEY TURN PRODUCTS
INTO EXPERIENCES

91. BUSINESS
TECHNOLOGY
PEOPLE
(VIABILITY)
(FEASIBILITY)
(DESIRABILITY)
TIM BROWN – INNOVATION THROUGH DESIGN THINKING (2009)
EXPERIENCE
(INNOVATION)

93. DON'T WORRY ABOUT THE
SHADE OF LIPSTICK IT'S
WEARING
– D. HILL, DARK MATTER AND TROJAN HORSES (2012)

94. ECOSYSTEMS
LIPSTICK
PIG(S)

95. RETHINK THE PIG

96. THANK YOU
PING ME @RESMINI