What's a Blog?


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An intro to blogging with special consideration to how blogging can help authors sell books. Note: There's a weird formatting glitch that I can't fix. The how-to steps are numbered 1 through 5 on my original presentation, but here, they appear 1,2,3,1,5. Sorry for any confusion.

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What's a Blog?

  1. 1. What’s a Blog? <ul><li>http:// www.blogger.com/tour_start.g </li></ul>
  2. 2. Why start a blog? <ul><li>I want to … </li></ul><ul><ul><li>Build content so people can find me in web searches </li></ul></ul><ul><ul><li>Share my expertise on a subject </li></ul></ul><ul><ul><li>Voice my opinion </li></ul></ul><ul><ul><li>Share my work that’s otherwise unplublished </li></ul></ul><ul><ul><li>Get discovered </li></ul></ul><ul><ul><li>Change the world </li></ul></ul><ul><ul><li>Earn money </li></ul></ul>
  3. 3. You can use a blog to help sell your book. <ul><li>Generate a fan base online before publishing. </li></ul><ul><li>Establish yourself as an expert. </li></ul><ul><li>Get people talking about the subject of your book. </li></ul>
  4. 4. You can use a blog to help sell your book. <ul><li>After publication, sell the book from the blog. </li></ul><ul><ul><li>Use ad space on your blog for reviews or links to your books/booksellers. These bloggers/authors use links well: </li></ul></ul><ul><ul><li>http:// www.problogger.net / </li></ul></ul><ul><ul><li>http://sethgodin.typepad.com/ </li></ul></ul>
  5. 5. You can use a blog to help sell your book. <ul><li>After publication, sell the book from the blog. </li></ul><ul><ul><li>If you have your own site, link it to your blog. </li></ul></ul><ul><ul><li>If your book has a site, use a blog to include what the editor cut or update the info before releasing another edition. </li></ul></ul><ul><ul><li>http://sethgodin.typepad.com/the_dip/ </li></ul></ul>
  6. 6. Or turn your blog into a book. <ul><li>http:// stuffwhitepeoplelike.com / </li></ul><ul><li>http://www.youtube.com/watch?v=KfRgjW4hFcU </li></ul><ul><li>(watch 6:35 to 10:50) </li></ul>
  7. 7. How do I set up a blog?
  8. 8. How do I set up a blog? <ul><li>1. Decide: Self-hosted or “free” </li></ul><ul><ul><li>Wordpress.com </li></ul></ul><ul><ul><li>Blogger </li></ul></ul><ul><ul><li>Typepad </li></ul></ul><ul><ul><li>Drupal </li></ul></ul><ul><ul><li>Wordpress.org </li></ul></ul><ul><ul><li>(Wordpress.org is a self-hosted option, meaning: Think of your blog as a house. Wordpress.org is building materials. You get the materials and the house for free, and you can customize your house any way you want it to look. However, you have to rent the land on which the house resides. The hosting server, like Dreamhost or Site 5, is the landowner and owns acres and acres of land. You want to rent just a small piece for anywhere from about $6 to $25 per month.) </li></ul></ul>
  9. 9. How do I set up a blog? <ul><li>How do I decide? </li></ul><ul><li>Ask yourself: </li></ul><ul><ul><li>Do I want to earn money by running ads on my blog? </li></ul></ul><ul><ul><li>Do I need to use a certain design, logo or colors to keep my brand consistent? </li></ul></ul><ul><ul><li>Do I want the content laid out in a very unique way? </li></ul></ul><ul><ul><li>Do I know HTML OR CSS code? </li></ul></ul>
  10. 10. How do I set up a blog? <ul><li>How do I decide? </li></ul><ul><li>Ask yourself: </li></ul><ul><ul><li>Can I afford the fees for self-hosting and/or for custom themes? </li></ul></ul><ul><ul><li>Do I have the time to customize every detail? </li></ul></ul><ul><ul><li>Do I want detailed stats on visitors? (Length of time they stay on the site, how they found me, what kind of browser they use, what country they live in) </li></ul></ul><ul><ul><li>Do I intend to frequently include large media files (audio or video) that take up a lot of space or require a special type of media player? </li></ul></ul>
  11. 11. How do I set up a blog? <ul><li>How do I decide? </li></ul><ul><li>If the answer to ANY of the above questions is, “Yes,” I suggest a self-hosted blog. </li></ul>
  12. 12. How do I set up a blog? <ul><li>2. Search for a domain name (optional) </li></ul><ul><ul><li>I like Domainjacket.com </li></ul></ul><ul><li>3. Buy a domain name (optional) </li></ul><ul><ul><li>You will probably have to be very unique to find one that hasn’t been used yet. </li></ul></ul>
  13. 13. How do I set up a blog? <ul><li>Register your blog (create a login and password on your blogging platform of choice. All the blog sites have how-to videos.) </li></ul><ul><li>5. Start writing </li></ul>
  14. 14. How do I get people to read my blog? <ul><li>Offer good content </li></ul><ul><li>Don’t be afraid to shamelessly self-promote yourself </li></ul><ul><li>Brand yourself with all your social media posts </li></ul><ul><li>Comment on other people’s blogs </li></ul><ul><ul><li>Always use the “Name and URL” method of identifying yourself on comments. </li></ul></ul>
  15. 15. Where can I learn more? <ul><li>Articles of interest: http://gigaom.com/2011/02/22/blogging-is-dead-just-like-the-web-is-dead/ </li></ul><ul><li>http://www.news-record.com/blog/56184/entry/111797 http://www.succeedspeaking.com/1049/8-steps-to-a-bestseller </li></ul><ul><li>http://www.writersdigest.com/whats-new/10-ways-writers-lose-traffic-and-alienate-readers </li></ul><ul><li>Writeousbabe.blogspot.com </li></ul><ul><li>Problogger.com </li></ul><ul><li>Creativeblogsolutions.com </li></ul>
  16. 16. Where can I learn more? <ul><li>Contact me: </li></ul><ul><li>Mariam Williams </li></ul><ul><li>www.LetResearchWork4You.com </li></ul><ul><li>www.RedboneAfropuff.com </li></ul><ul><li>(Use the contact me tabs to send me an email) </li></ul>
  17. 17. Thank you!