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This valuable report presents readers with the latest statistics on the value of this diverse market, which includes the following segments: large and small home appliances, telephones, computers and digital photography and media. It also provides in-depth analysis of each, along with forecasts for expansion to 2020. Consumer survey results enhance the value of this document, along with trends analysis and the latest macroeconomic data.
This publication examines…
Leading retail sellers of home appliances, electronics and digital media in Poland – using detailed corporate profiles
Current value of the entire market and forecasts for growth during the next five years
Value of each of the market’s major segments: computers, telephones, consumer electronics, digital media and home appliances both large and small
Influential market trends and their specific impact on the market
The most active distribution channels on the Polish retail market for home appliances
Sales of home appliances, electronics and digital media on Auction websites, specifically Allegro
Macroeconomic conditions in Poland with forecasts and market impact analysis
Consumer purchasing habits and preferences with regard to appliances, electronics and digital media – as obtained through a dedicated PMR survey.
Discover answers to key questions about this market…
Which home appliance, consumer electronics and digital media retailers are among the key competitors on this market?
What is the current value of this retail market? What do forecasts say about its value in 2020?
What are the current values of each segment, and how are these expected to change in the years ahead?
What do market forecasts say about the major distribution channels for this sector? Which will experience the largest growth?
What position on Poland’s retail market for appliances, electronics and digital media is held by Allegro? What are the recent sales totals for the auction website?
Which companies, active on Poland’s retail market for home appliances, electronics and digital media, have posted the highest sales totals?
Which trends have impacted sales on this market directly?
Which growth drivers on this market have proven to be most powerful recently? Which are currently shaping the market of the future?