Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing Initiatives is a new report by Strategic Defence Intelligence that analyzes what sustainability means to the global defense industry and how it is being implemented. Furthermore, this report grants access to the opinions and strategies of business decision makers and competitors, and examines their actions surrounding sustainable procurement practices and marketing green initiatives.

1. Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense
Industry Procurement, and Marketing Initiatives
Product Synopsis
Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense
Industry Procurement, and Marketing Initiatives is a new report by Strategic Defence Intelligence that
analyzes what sustainability means to the global defense industry and how it is being implemented.
Furthermore, this report grants access to the opinions and strategies of business decision makers and
competitors, and examines their actions surrounding sustainable procurement practices and marketing green
initiatives. This report provides a comprehensive account of how executives in the global defense industry
perceive sustainability and also explores the key drivers and challenges of sustainability management.
Furthermore, this report attempts to forecast the change in demand for various sustainable products and
services in different markets across the globe. The report provides access to information categorized by region,
company type, and sizes.
Introduction and Landscape
Why was the report written?
This report is a result of responses derived from SDI's exclusive B2B panel of senior decision making
respondents and helps in understanding the implementation of sustainability in the industry and its impact on
business. It also includes analysis of responses from senior stakeholders, including detailed segmentation,
which helps the reader to make well-informed business decisions. The high number of responses from C-level
or equivalents ensures optimum credibility and is responsible for accurate snapshots of the industry's best
sustainability practices.
What is the current market landscape and what is changing?
50% of buyer respondents consider 'technical expertise' to be a highly important prerequisite for the
implementation of sustainability, and 47% consider a 'focus on long term goal achievements' to be important.
What are the key drivers behind recent market changes?
'Cost savings and operational efficiency', 'strengthening competitive position', and 'client demand' are
considered to be the most important drivers from defense contractors, while 'client demand', 'cost savings and
operational efficiency', and 'growth opportunities' are identified as the main drivers by other service providers.
What makes this report unique and essential to read?
Sustainability in the Global Defense Industry 2012-2013: Trends and Opportunities, Budgets, Defense
Industry Procurement, and Marketing Initiatives is a new report by Strategic Defense Intelligence that
analyzes what sustainability means to the global defense industry and how it is being implemented.
Furthermore, this report grants access to the opinions and strategies of business decision makers and
competitors, and examines their actions surrounding sustainable procurement practices and marketing green
initiatives.
Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing

2. Key Features and Benefits
To identify the most popular or universally accepted indices or practices used in measuring and monitoring
sustainability implementation.
To understand the set specific cost saving targets to be achieved when implementing sustainability.
Uncovers the leading concerns of companies in the effective implementation of sustainable practices.
Formulate effective procurement strategies by identifying how sustainability procurement budgets are
changing and where expenditure will be directed to in the future.
Identify the specific marketing strategies and channels competitors use to win business.
Key Market Issues
55% of respondents claim that 'adopting video-conferencing' is a key energy efficiency measure they have
implemented. In addition, the use of 'energy efficient facilities or control systems' and 'set definite goals for
savings' are the other most implemented energy efficiency measures, as noted by 43% and 42% of respondents
respectively.
59% of defense buyer respondents consider 'recycling' to be the most-used practice for waste management,
while 'landfill' and 'incineration' are the other widely followed practices, as noted by 29% and 18% of
respondents respectively.
The top three regions expected to experience the fastest growth in the defense industry in the next 12 months
are the US, Germany, and the UK, as stated by 57%, 55%, and 48% of respondents respectively.
On average, buyer sustainability management budgets are expected to rise by 7.3% over the next 12 months,
compared to an expected increase of 7% in 2011 and 6.8% in 2010.
Respondents from defense organizations consider 'reduction of energy consumption', 'effective minimization
of waste', and 'effective minimization of water consumption' to be critical factors for supplier selection.
Key Highlights
50% of respondents from the buyers' industry consider 'quality and durability' as the most important
procurement and design practice they wish to implement over the next 12 months. In addition, respondents
from defense organizations expect suppliers to 'design products for personnel safety and security'.
'Corporate or brand websites' and 'email and newsletters' are considered as the two most important marketing
channels by 38% and 30% respondents from defense contractors respectively. Additionally, 'public relations'
and 'email and newsletters' are accepted as the most important marketing channels by 41% and 39% of
respondents from other service providers respectively.
Survey results reveal that 59% of respondents consider 'recycling' to be the most-used practice for waste
Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing

3. management, while 'landfill' and 'incineration' are the other widely followed practices, as noted by 29% and
18% of respondents respectively.
'Energy-efficient facilities' and 'composite stack materials' are identified as the products and services that are
most expected to see an increase in demand, as noted by 45% and 33% respondents from defense
organizations respectively.
Both defense contractors and other service providers consider marketing strategies such as sending
'educational marketing messages' and the need to 'explain cost-benefit of sustainability to clients' to be
important in order to market their green credentials to their clients.
1 Introduction
1.1 What Is This Report About?
1.2 Definitions
1.3 Summary Methodology
1.4 About Strategic Defence Intelligence (www.strategicdefenceintelligence.com)
1.5 Profile Of Survey Respondents
1.5.1 Profile Of Buyer Respondents
1.5.2 Profile Of Supplier Respondents
2 Executive Summary
3 Sustainability In The Defense Supplier Industry
3.1 Key Drivers Of Sustainability
3.1.1 Key Drivers Of Sustainability - Buyers
3.1.2 Key Drivers Of Sustainability - Suppliers
3.1.3 Key Drivers Of Sustainability - Region
3.1.4 Key Drivers Of Sustainability - Turnover
3.2 Major Barriers To Sustainability
3.2.1 Major Barriers To Sustainability - Buyers
3.2.2 Major Barriers To Sustainability - Suppliers
3.2.3 Major Barriers To Sustainability - Region
3.2.4 Major Barriers To Sustainability - Turnover
3.3 Key Markets For Growth
3.3.1 Key Markets For Growth - All Respondents
4 Implementation Of Sustainability
4.1 Organizational Prerequisites For Sustainability
4.1.1 Organizational Prerequisites For Sustainability - Buyers
4.1.2 Organizational Prerequisites For Sustainability - Suppliers
4.1.3 Organizational Prerequisites For Sustainability - Region
4.1.4 Organizational Prerequisites For Sustainability - Turnover
4.1.5 Organizational Prerequisites For Sustainability - Senior Level Respondents
4.2 Key Energy Efficiency Measures
4.2.1 Key Energy Efficiency Measures - All Respondents
4.3 Waste Management Practices
Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing

4. 4.3.1 Waste Management Practices - Buyers
4.3.2 Waste Management Practices - Suppliers
4.3.3 Waste Management Practices - Region
4.3.4 Waste Management Practices - Turnover
4.4 Effective Monitoring Of Sustainability
4.4.1 Effective Monitoring Of Sustainability - Buyers
4.4.2 Effective Monitoring Of Sustainability - Suppliers
4.4.3 Effective Monitoring Of Sustainability - Region
4.4.4 Effective Monitoring Of Sustainability - Turnover
5 Financial Implications Of Sustainability
5.1 Cost Saving Expectations
5.1.1 Cost Saving Expectations - Buyers
5.1.2 Cost Saving Expectations - Suppliers
5.1.3 Cost Saving Expectations - Region
5.1.4 Cost Saving Expectations - Turnover
5.1.5 Effective Monitoring Of Sustainability By Cost Saving Expectations
5.2 Planned Change In Sustainability Budgets
5.2.1 Planned Change In Sustainability Budgets - Buyers
5.2.2 Planned Change In Sustainability Budgets - Suppliers
5.2.3 Planned Change In Sustainability Budgets - Region
5.2.4 Planned Change In Sustainability Budgets - Turnover
5.2.5 Planned Change In Sustainability Budgets - Senior Level Respondents
6 Sustainable Procurement
6.1 Critical Factors For Supplier Selection
6.1.1 Critical Factors For Supplier Selection - Buyers
6.2 Expenditure On Sustainable Procurement
6.2.1 Expenditure On Sustainable Procurement - Buyers
6.3 Attributes Of Green Procurement
6.3.1 Attributes Of Green Procurement - Buyers
6.3.2 Attributes Of Green Procurement - Region
6.3.3 Attributes Of Green Procurement - Turnover
6.4 Procurement And Design Practices
6.4.1 Procurement And Design Practices - Buyers
6.4.2 Procurement And Design Practices - Suppliers
6.4.3 Procurement And Design Practices - Region
6.4.4 Procurement And Design Practices - Turnover
6.5 Procurement Of Sustainable Products And Services
6.5.1 Procurement Of Sustainable Products And Services - Buyer
6.5.2 Procurement Of Sustainable Products And Services - Region
7 Marketing Green Initiatives
7.1 Drivers Of Green Marketing
7.1.1 Drivers Of Green Marketing - Region
7.1.2 Drivers Of Green Marketing - Turnover
Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing

5. 7.2 Marketing Of Green Credentials
7.2.1 Marketing Of Green Credentials - Region
7.2.2 Marketing Of Green Credentials - Turnover
7.3 Effective Channels Of Promotion
7.3.1 Effective Channels Of Promotion - Region
7.3.2 Effective Channels Of Promotion - Turnover
8 Appendix
8.1 Full Survey Results
8.2 Methodology
8.3 Contact Us
8.4 About Sdi
8.5 Disclaimer
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Sustainability in the Global Defense Industry 2012-2013 - Trends and Opportunities, Budgets, Defense Industry Procurement, and Marketing