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New Researcah: Smart Packaging Comes To Market

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This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.7 billion by 2023. The electronic packaging (e-packaging) market will remain primarily in consumer packaged goods CPG reaching 35 billion units that have electronic functionality in 2023.

E-packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands. It addresses the ageing population's consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.

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New Researcah: Smart Packaging Comes To Market

  1. 1. Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023 This report reveals the global demand for electronic smart packaging devices is currently at a tipping pointand will grow rapidly to over $1.7 billion by 2023. The electronic packaging (e-packaging) market will remainprimarily in consumer packaged goods CPG reaching 35 billion units that have electronic functionality in2023. E-packaging addresses the need for brands to reconnect with the customer or face oblivion fromcopying. That even applies to retailer own brands. It addresses the ageing populations consequent need fordisposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third ofus have difficulty reading ever smaller instructions. Electronics is already used in packaging from winkingrum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug.We even have medication that records how much is taken and when and prompts the user. Reprogrammablephone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - isabout to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinaryteams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide ahost of consumer benefits and make competition look very tired indeed. This is mainly about modernmerchandising - progressing way beyond static print - and dramatically better consumer propositions. MainDrivers of the Rapid Growth The rapid growth will be driven by trials now being carried out by leading CPG companies and the rapidtechnical developments emanating for over 3000 organisations, half of them academic, that are currentlyworking on printed and potentially printed electronics. The six main factors driving the rapid growth ofelectronic smart packaging are: • Ageing population • Consumers are more demanding • Consumers are more wealthy •Changing lifestyles • Tougher legislation • And concern about crime and the new terrorism. Therewill also be growth from existing applications such as talking pizza boxes, winking logos on multipacks ofbiscuits and bottles of rum, compliance monitoring blisterpacks in drug trials, prompting plastic bottles ofdrugs that prompt the user, testers on batteries and reprogrammable decoration on mobile phones. However,IDTechExs projected adoption only represents a few percent of CPG packages being fitted with these devicesin 2022. All of these trends, including detailed ten year forecasts, are covered in the IDTechEx report""Brand Enhancement by Electronics in Packaging 2012-2022"" www.IDTechEx.com/brand . The reportreveals many ways in which brands can create a sharp increase in market share, customer satisfaction andprofitability. To gain very high volume, and therefore lowest costs, by selling across all industries, basichardware platforms such as the very low cost talking label must be developed. These are discussed. There areover 250 pages and a large number of original figures and tables - over 150. These detail market forecasts,statistics for associated industries, pros and cons, technology choices and lessons of success and failure - alucid, compact analysis for the busy executive. There is much for both non-technical and technical readers. Who should buy this report? The report is vital for those operating in the following roles: • Chief Executives • Brand Managers • Marketing and Business Planning Managers •Packaging Executives • Creative brand-facing media staff in fast moving consumer goods companies Itis also meant for organisations supplying, buying and using healthcare disposables. The report is important forSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  2. 2. printers, packaging converters, label makers, electronics companies and those supplying electronic inks, paperand film. It will inspire those interested in the technology, marketing, investment, legal, regulatory,environmental and other issues. There are over 40 profiles of developers and suppliers of this ""e-packaging""technology.table Of Content1. Executive Summary And Conclusions1.1. Benchmarking Validation Of Figures1.2. Market Sub Sectors Merge1.2.1. Eas And Rfid1.3. Reasons For The Slow Start1.3.1. Unbalanced Supply Chain1.3.2. Many Examples Of E-packaging1.3.3. Little Market Pull1.3.4. Tipping Point1.3.5. P & G Will Use Printed Electronics1.3.6. Using More Of The Human Senses And In A Better Way1.3.7. Reusable Electronic Packaging1.3.8. Major Adoption Is Certain Now1.3.9. The Forthcoming E-label1.3.10. Technology Push1.4. Market Drivers1.4.1. Two Routes For E-packaging1.4.2. Price Sensitivity1.4.3. Basic Hardware Platforms Are Essential To Achieve Volume1.5. New Components And Creative Design1.5.1. New Design Paradigms1.5.2. Electronic Graphic Design1.5.3. Diageo Needs2. Introduction2.1. Types Of Packaging2.1.1. Demographic timebomb2.2. Why Progress Is Now Much Faster2.2.1. Using The Nine Human Senses2.2.2. Astrazeneca Diprivan Chipless Rfid2.3. Why Basic Hardware Platforms Are Essential2.3.1. Argument For Printing Standard Circuits2.3.2. Touch And HearingSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  3. 3. 2.3.3. Smell2.4. Why E-packaging Has Been Slow To Appear2.4.1. Inadequate Market Research2.4.2. Lack Of Market Pull2.4.3. Wrong Priorities By Developers - Engineering Led Design2.4.4. Inadequate Cost Reduction2.4.5. Odd Inventions Not Economy Of Scale/hardware Platforms2.4.6. Failure To Solve Technical Problems2.4.7. Legal Constraints2.4.8. Lessons From Brand Enhancement Of Cars Using Printed Electronics3. The Need For Electronics In Packaging3.1. Safety3.2. Security And Reducing Crime3.3. Uniqueness/ Product Differentiation3.4. Convenience3.5. Leveraging The Brand With Extra Functions, Brand Enhancement3.6. Merchandising And Increasing Sales3.6.2. Attracting Attention3.6.3. Rewards3.7. Entertainment3.7.1. touchcode3.8. Error Prevention3.9. Environmental Aspects Of Disposal3.10. Environmental Quality Control Within The Package3.11. Quality Assurance3.12. Consumer Feedback3.13. Removing Tedious Procedures3.14. Cost Reduction, Efficiency And Automated Data Collection4. The Magic That Is Becoming Possible4.1. New Printed Electronics Products From Toppan Forms4.2. Solar Bags4.3. Smart Substrates4.4. Transparent And Invisible Electronics4.5. Tightly rollable Electronics4.5.1. Fault Tolerant Electronics4.6. Stretchable And Morphing Electronics4.7. Edible Electronics4.8. Electronics As Art4.9. Origami ElectronicsSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  4. 4. 4.10. The Package Becomes The Delivery Mechanism4.11. Electronic Release, Dispensing And Consumer Information5. Basic Hardware Platforms Needed By The Market5.1. Winking Image Label5.2. Talking Label5.3. Recording Talking Label5.4. Scrolling Text Label5.5. Timer5.6. Self adjusting Use By Date5.7. Other Sensing Electronics5.8. Moving Color Picture Label5.9. Drug And Cosmetic Delivery System5.10. Ultra Low Cost Printed Rfid/eas Label6. Precursors Of Impending E-packaging Capabilities6.1. Coming Down Market6.2. T-ink And All The Senses7. Examples Of E-packaging7.1. Examples Of E-packaging And Related uses With Human Interface7.1.1. Printed Electronics Magazine Cover - Blue Spark, Ntera, Calpoly, sical, Canvas And Ricoh7.1.2. Printed Electronic Greeting Cards - Tigerprint, Nano eprint, And Novalia7.1.3. Cigarettes Scrolling Display - Kent7.1.4. Talking Pill Compliance Kit - Meadwestvaco7.1.5. Monochrome reprogrammable Phone Decoration - Hitachi7.1.6. Color reprogrammable Phone Decoration - Hewlett Packard And Kent Display7.1.7. Rum winking Segments - Coyopa7.1.8. Talking Pizza Boxes - National Football League And mangia Media7.1.9. Batteries With Integral Battery Tester - Duracell7.1.10. Point Of Sale Material - News Corporation And T-ink7.1.11. Place Mats - Mcdonalds7.1.12. Animation And Sound - Westpoint Stevens7.1.13. Board Games Become Animated - Hasbro And Character Visions7.1.14. Interactive Tablecloth - Hallmark7.1.15. Compliance Monitoring blisterpack - National Institutes Of Health/fisher Scientific7.1.16. Compliance Monitoring blisterpack Laminate - Novartis/compliers Group/dcm7.1.17. Smart blisterpack Dispenser - Bang & Olufsen Medicom7.1.18. Winking Sign - Acreo7.1.19. Compliance Monitoring Plastic Bottle - AardexSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  5. 5. 7.1.20. Talking Medicine - Cvs And Other Us Pharmacies7.1.21. Talking Prizes - Coca-cola7.1.22. Beer package Game - Vtt Technology7.1.23. Electronic Cosmetic Pack - Procter And Gamble7.1.24. Cookie Heater Pack - T-ink7.2. Examples Of E-packaging Without Human Interface7.2.1. Time Temperature Label - Findus Bioett7.2.2. Anti-theft - Wal-mart/tyco Adt7.2.3. Time Temperature Recorders - Healthcare Shippers/ksw Microtec7.2.4. Fly Seeking Spray - Reckitt Benkiser7.2.5. Rfid For Tracking - Tesco & Metro/alien Technology7.2.6. blisterpack With Electronic Feedback Buttons - Kuopio University Hospital7.2.7. Trizivir - Astrazeneca7.2.8. oxycontin - Purdue Pharma7.2.9. Viagra - Pfizer7.2.10. Theft Detection - Swedish Postal Service And Deutsche Post7.2.11. Blood - Massachusetts General Hospital7.2.12. Real Time Locating Systems - Jackson Healthcare Hospitals/awarepoint8. The Toolkit Of Electronic Components For E-packaging8.1. Challenges Of Traditional Components8.2. Printed And Potentially Printed Electronics8.2.1. Successes So Far8.2.2. Materials Employed8.2.3. Printing Technology Employed8.2.4. Multiple Film Then Components Printed On Top Of Each Other8.3. Paper vs Plastic Substrates vs Direct Printing Onto Packaging8.3.1. Paper vs Plastic Substrates8.3.2. Electronic Displays That Can Be Printed On Any Surface8.4. Transistors And Memory Inorganic8.4.1. nanosilicon Ink8.4.2. Zinc Oxide Based Ink8.5. Transistors And Memory Organic8.6. Displays8.6.1. electrophoretic8.6.2. thermochromic8.6.3. electrochromic8.6.4. Printed Lcd8.6.5. Oled8.6.6. electrowetting8.7. Energy Harvesting For Packaging8.7.2. photovoltaicsSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  6. 6. 8.7.3. Other8.8. Batteries8.8.2. Single Use Laminar Batteries8.8.3. Rechargeable Laminar Batteries8.8.4. New Shapes - Laminar And Flexible Batteries8.9. Transparent Batteries And photovoltaics - Nec, Waseda University, Aist8.10. Other Important Flexible Components Now Available8.10.1. Capacitors And supercapacitors8.10.2. Applications For supercapacitors8.10.3. Resistors8.10.4. Conductive Patterns for Antennas, Identification, Keyboards Etc.8.10.5. Programming At manufacturer, Purchaser Or End User8.11. New Types Of Component - Thin And Flexible8.11.1. memristors8.11.2. metamaterials8.11.3. Thin Film Lasers, supercabatteries, Fuel Cells9. Supplier And Developer Profiles9.1. Acreo, Sweden9.2. Basf, Germany9.3. Blue Spark Technologies, Usa9.4. capxx, Australia9.5. cymbet, Usa9.6. Dsm Innovation, Netherlands9.7. E-ink9.8. enfucell, Finland9.9. excellatron, Usa9.10. Fraunhofer Institute For Electronic Nano Systems (enas), Germany9.11. Front Edge Technology, Usa9.12. Holst Centre, Netherlands9.13. Infinite Power Solutions Usa9.14. infratab, Usa9.15. Institute Of Bioengineering And Nanotechnology (a*star), Singapore9.16. Konarka, Usa9.17. kovio, Usa9.18. Massachusetts Institute Of Technology Usa9.19. Mitsubishi, Japan9.20. Nano eprint, Uk9.21. nanogram, Usa9.22. National Renewable Energy Laboratory Nrel, Usa9.23. Nec, Japan9.24. New University Of Lisbon, PortugalSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  7. 7. 9.25. novalia, Uk9.26. Ntera, Usa9.27. Oak Ridge National Laboratory, Usa9.28. Panasonic, Japan9.29. Planar Energy, Usa9.30. plextronics, Usa9.31. polyic, Germany9.32. Power Paper, Israel9.33. prelonic Technologies, Austria9.34. printechnologics, Germany9.35. Pst Sensor, South Africa9.36. solarmer, Usa9.37. solicore, Usa9.38. soligie, Usa9.39. Sony, Japan9.40. T-ink9.41. Waseda University, Japan10. Market Forecasts 2012-202210.1. Ultimate Market Potential10.2. E-packaging Market 2012-202210.3. Beyond Brand Enhancement10.4. Printed Electronics Market10.5. Battery Market For Small Devicesappendix 1: Glossaryappendix 2: Idtechex Publications And ConsultancyAbout Us:Transparency Market Research is a market intelligence company providing global business informationreports and services. Our exclusive blend of quantitative forecasting and trends analysis providesforward-looking insight for thousands of decision makers. We are privileged with highly experienced team ofAnalysts, Researchers and Consultants, who use proprietary data sources and various tools and techniques togather, and analyze information. Our business offerings represent the latest and the most reliable informationindispensable for businesses to sustain a competitive edge.Contact:ResearchMozSmart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023
  8. 8. 90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.usBlog: http://researchmoz.blogspot.com/Website: http://www.researchmoz.us/Smart Packaging Comes To Market: Brand Enhancement with Electronics 2013-2023

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