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This is a highly competitive market place, with three major chains dominating distribution and now facing intensifying competition from growing chains of supermarket opticians. So the big three are competing hard with special offers, intensive advertising campaigns, some online services and by growing their store chains.
Indeed Vision Express has just made a step change with the purchase of a batch of stores as Rayner & Keeler has decided to get out of retail opticians, selling off all 104 stores to a range of buyers. The major opticians are also responding to the mature market place by adding other revenue streams including hearing and latterly the Specsavers Healthcall home visit services.