Optical Goods Retailing - UK - February 2014
This is a highly competitive market place, with three major chains dominating...
abs Will Be The Largest Socio-economic Group
the Economy Is Recovering
disposable Income Is Rising
people Are Feeling Bett...
key Points
distribution
figure 28: Distribution Of Optical Goods And Services, By Value, Uk, 2013 (est)
figure 29: Distrib...
group Two – Simply The Best
group Three – Shelf Stalkers
group Four – Habitual Shoppers
group Five &ndas...
figure 68: Attitudes Towards Where To Buy Eyewear, December 2013
optician Loyal (46%)
figure 69: Attitudes Towards Where T...
figure 97: Wearers Of Spectacles, Sunglasses And Contact Lenses, Last Five Columns, By Demographics, December 2013

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Optical Goods Retailing - UK - February 2014

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This is a highly competitive market place, with three major chains dominating distribution and now facing intensifying competition from growing chains of supermarket opticians. So the big three are competing hard with special offers, intensive advertising campaigns, some online services and by growing their store chains.

Indeed Vision Express has just made a step change with the purchase of a batch of stores as Rayner & Keeler has decided to get out of retail opticians, selling off all 104 stores to a range of buyers. The major opticians are also responding to the mature market place by adding other revenue streams including hearing and latterly the Specsavers Healthcall home visit services.

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Optical Goods Retailing - UK - February 2014

  1. 1. Optical Goods Retailing - UK - February 2014 This is a highly competitive market place, with three major chains dominating distribution and now facing intensifying competition from growing chains of supermarket opticians. So the big three are competing hard with special offers, intensive advertising campaigns, some online services and by growing their store chains. Indeed Vision Express has just made a step change with the purchase of a batch of stores as Rayner & Keeler has decided to get out of retail opticians, selling off all 104 stores to a range of buyers. The major opticians are also responding to the mature market place by adding other revenue streams including hearing and latterly the Specsavers Healthcall home visit services. table Of Content introduction excluded abbreviations executive Summary the Market figure 1: Consumer Spend On Optical Goods And Services, 2008-18 figure 2: Consumer Spend On Non-prescription Sunglasses, 2008-18 figure 3: Consumer Spend On Optical Goods And Services, By Category, 2013 market Factors companies, Brands And Innovation optical Retailers figure 4: Distribution Of Optical Goods And Services, By Value, Uk, 2013 (est) the Consumer figure 5: Wearers Of Spectacles, Sunglasses And Contact Lenses, December 2013 figure 6: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013 figure 7: Purchases Of Contact Lenses In The Last 12 Months, December 2013 figure 8: Retailers Used For Prescription Glasses/sunglasses In The Last 12 Months, December 2013 figure 9: Attitudes Towards Where To Buy Eyewear, December 2013 figure 10: Target Groups, December 2013 figure 11: Attitudes Towards Optical Goods And Opticians, December 2013 what We Think issues In The Market are Supermarket Opticians A Real Threat? what Are Mature Opticians Doing To Grow Sales? will Laser Surgery Depress Demand For Spectacles And Contact Lenses? how Important Are Online Sales And Will More People Shop Online? what Role Does Health Play In Forging Demand For Sunglasses? trend Applications trend: Second Skin trend: Experience Is All futures: Old Gold market Environment key Points 3.9% More People By 2018 who Needs Eyesight Correction? figure 12: People Who Do Not Use Any Optical Goods, By Age, December 2013 Optical Goods Retailing - UK - February 2014
  2. 2. abs Will Be The Largest Socio-economic Group the Economy Is Recovering disposable Income Is Rising people Are Feeling Better Off figure 13: Trends In How Respondents Would Describe Their Financial Situation, February 2009 And November 2013 market Size And Forecast key Points outlook For Optical Goods And Services figure 14: Consumer Spend On Optical Goods And Services, 2008-18 figure 15: Consumer Spend On Non-prescription Sunglasses, 2008-18 total Spend On Optical Goods And Services figure 16: Consumer Spend On Optical Goods And Services, 2009-13 spectacles Are The Largest Segment figure 17: Consumer Spend On Optical Goods And Services, By Category, 2013 figure 18: Consumer Spend On Optical Goods And Services, By Category, 2009-213 strong Growth In Sunglasses figure 19: Uk Sales Of Plano Sunglasses, At Current Prices, 2009-13 companies And Products key Points suppliers Of Spectacle Frames And Sunglasses luxottica figure 20: Financial Performance Of The Luxottica Group, 2010-12 figure 21: Luxottica Brands safilo figure 22: Financial Performance Of The Safilo Group, 2010-12 figure 23: Safilo Group’s Brands marchon Eyewear figure 24: Financial Performance Of Marchon Uk Ltd, 2010-12 figure 25: Marchon Brands de Rigo figure 26: Financial Performance Of De Rigo Uk Ltd, 2011 And 2012 figure 27: De Rigo’s Brands brulimar Optical Group charmant continental Eyewear dunelm Optical inspecs norville Group silhouette viva International Group fabris Lane suppliers Of Spectacle Lenses bbgr carl Zeiss Vision essilor nikon Optical Uk rodenstock seiko Optical Uk signet Armorlite Europe suppliers Of Contact Lenses And Contact Lens Solutions alcon/ciba Vision bausch & Lomb cooper Vision johnson & Johnson Vision Care sauflon channels To Market Optical Goods Retailing - UK - February 2014
  3. 3. key Points distribution figure 28: Distribution Of Optical Goods And Services, By Value, Uk, 2013 (est) figure 29: Distribution Of Optical Goods, 2010-13 boots Opticians figure 30: Boots Opticians, Financial Performance And Store Numbers, 2011-13 optical Express figure 31: Dcm Optical Holdings Limited, Uk Financial Performance And Store Numbers, 2010-12 specsavers figure 32: Specsavers, Uk Financial Performance And Store Numbers, 2010-13 vision Express figure 33: Vision Express, Uk Financial Performance And Store Numbers, 2010-12 other Opticians Chains supermarket Opticians asda tesco Opticians sainsbury’s internet Specialists brand Communication And Promotion key Points advertising Spend Rises figure 34: Topline Adspend On Optical Goods And Eye Care, 2009-12, 2013 (year To November) specsavers Dominates Advertising Spend figure 35: Above-the-line Advertising Expenditure On Optical Goods And Eye Care, By Company, 2012 figure 36: Above-the-line Adspend On Optical Goods And Eye Care, By Largest Companies, 2009-13 advertising Spend By Media Type figure 37: Topline Adspend On Optical Goods And Eye Care, By Media Type, 2009-13 figure 38: Topline Adspend On Optical Goods And Eye Care, By Media Type, 2009-13 figure 39: Topline Ad Spend On Optical Goods And Eye Care, By Product Category, 2009-13 who’s Innovating? key Points computerised Glasses figure 40: Google Glass, January 2014 drug Delivery Through Contact Lenses sunglasses That Are Meant To Be Worn As A Hair Band figure 41: Sunglass-hairband By Porsche Design, January 2014 brand Research brand Map figure 42: Attitudes Towards And Usage Of Brands In The Optical Goods Retailing Sector, November 2013 correspondence Analysis brand Attitudes figure 43: Attitudes, By Optical Goods Retailing Brand, November 2013 brand Personality figure 44: Optical Goods Retailing Brand Personality – Macro Image, November 2013 figure 45: Optical Goods Retailing Brand Personality – Micro Image, November 2013 brand Experience figure 46: Optical Goods Retailing Brand Usage, November 2013 figure 47: Satisfaction With Various Optical Goods Retailing Brands, November 2013 figure 48: Consideration Of Optical Goods Retailing Brands, November 2013 figure 49: Consumer Perceptions Of Current Optical Goods Retailing Brand Performance, November 2013 brand Index figure 50: Optical Goods Retailing Brand Index, November 2013 target Group Analysis figure 51: Target Groups, November 2013 figure 52: Optical Goods Retailing Brand Usage, By Target Groups, November 2013 group One – Conformists Optical Goods Retailing - UK - February 2014
  4. 4. group Two – Simply The Best group Three – Shelf Stalkers group Four – Habitual Shoppers group Five – Individualists the Consumer – Who Wears Spectacles, Sunglasses And Contact Lenses? key Points spectacles (glasses) The Most-used Eyewear figure 53: Wearers Of Spectacles, Sunglasses And Contact Lenses, December 2013 figure 54: Wearers Of Prescription Spectacles (glasses) And Contact Lenses, By Age, December 2013 do People Use More Than One Type Of Eyewear? figure 55: Users Of More Than One Type Of Eyesight Correction, December 2013 9% Wear Both Prescription Glasses And Contact Lenses 4% Have Ready-readers As Well As Prescription Glasses 11% Wear Prescription Sunglasses plano Sunglasses laser Surgery figure 56: Wearers Of Spectacles, Sunglasses And Contact Lenses, All And Abs, December 2013 the Consumer – Purchases Of Spectacles, Sunglasses And Contact Lenses key Points purchases Of Spectacles, Sunglasses And Contact Lenses figure 57: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013 lens Types Bought By Age figure 58: Purchases Of Spectacles In The Last 12 Months, Lens Type, By Age, December 2013 figure 59: Purchases Of Spectacles In The Last 12 Months, Lens Type, By Socio-economic Group, December 2013 how Many Kinds Of Glasses In The Last Year? figure 60: Repertoire Of Spectacle Purchases In The Last 12 Months, December 2013 purchasers Of Contact Lenses figure 61: Purchases Of Contact Lenses In The Last 12 Months, December 2013 what People Spent On Sunglasses figure 62: What People Spent On Plano Sunglasses In The Last 12 Months, December 2013 the Consumer – Where They Bought Spectacles, Contact Lenses And Sunglasses key Points figure 63: Retailers Used For Prescription Glasses/sunglasses In The Last 12 Months, December 2013 specsavers Dominates people Aged 65+ Favour Independents upscale Shoppers At Boots younger Profile For Vision Express full-time Employees Opt For Supermarkets 25-34s Buy Online where They Buy Contact Lenses figure 64: Retailers Where Bought Prescription Contact Lenses In The Last 12 Months, December 2013 where They Bought Sunglasses figure 65: Retailers Where Bought Plano Sunglasses In The Last 12 Months, December 2013 the Consumer – Attitudes Towards Where To Buy Spectacles And Contact Lenses key Points attitudes Towards Where To Buy Spectacles And Contact Lenses figure 66: Attitudes Towards Where To Buy Eyewear, December 2013 advantages For An Opticians barriers To Buying Online advantages Of Online Sellers what The Qualitative Respondents Did figure 67: Target Groups, December 2013 Optical Goods Retailing - UK - February 2014
  5. 5. figure 68: Attitudes Towards Where To Buy Eyewear, December 2013 optician Loyal (46%) figure 69: Attitudes Towards Where To Buy Eyewear, Optician Loyal, December 2013 figure 70: Attitudes Towards Optical Goods And Opticians, December 2013 tempted By Savings (32%) figure 71: Attitudes Towards Where To Buy Eyewear, Tempted By Savings, December 2013 figure 72: Attitudes Towards Optical Goods And Opticians, Tempted By Savings, December 2013 uncaring (22%) figure 73: Attitudes Towards Where To Buy Eyewear, Uncaring, December 2013 figure 74: Attitudes Towards Optical Goods And Opticians, Uncaring, December 2013 the Consumer – Attitudes Towards Optical Goods And Opticians key Points attitudes Towards Optical Goods And Opticians figure 75: Attitudes Towards Optical Goods And Opticians, December 2013 nasty Surprises? help With Styling healthy Eyes better Quality waiting For A Special Offer putting Off An Opticians Visit laser Surgery Interests Younger People attitudes Towards Optical Goods And Opticians – Special Groups figure 76: Special Groups, December 2013 figure 77: Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Target Groups, December 2013 appendix – Market Environment figure 78: Trends In The Age Structure Of The Uk Population, 2008-18 figure 79: Forecast Adult Population Trends, By Socio-economic Group, 2008-18 figure 80: Gdp, Pdi, Consumer Expenditure And Savings, At Constant 2013 Prices, 2008-18 appendix – The Market Size And Forecast figure 81: Consumer Spend On Optical Goods And Eyecare, 2008-18 figure 82: Consumer Spend On Optical Goods And Eyecare, By Segment, 2008-18 figure 83: Consumer Spend On Sunglasses, 2008-18 appendix – Brand Research figure 84: Brand Usage, November 2013 figure 85: Brand Commitment, November 2013 figure 86: Brand Momentum, November 2013 figure 87: Brand Diversity, November 2013 figure 88: Brand Satisfaction, November 2014 figure 89: Brand Attitude, November 2013 figure 90: Brand Image – Macro Image, November 2013 figure 91: Brand Image – Micro Image, November 2013 figure 92: Profile Of Target Groups, By Demographics, November 2013 figure 93: Psychographic Segmentation, By Target Groups, November 2013 figure 94: Brand Usage, By Target Groups, November 2013 brand Index figure 95: Brand Index, November 2013 appendix – The Consumer – Who Wears Spectacles, Contact Lenses And Sunglasses? figure 96: Wearers Of Spectacles, Sunglasses And Contact Lenses, By Demographics, First Six Columns, December 2013 Optical Goods Retailing - UK - February 2014
  6. 6. figure 97: Wearers Of Spectacles, Sunglasses And Contact Lenses, Last Five Columns, By Demographics, December 2013 appendix – The Consumer – Purchasing Patterns figure 98: Purchases Of Any Prescription Glasses, Distance Glasses, Reading Glasses And Prescription Sunglasses In The Last 12 Months, By Demographics, December 2013 figure 99: Purchases Of Bifocal/varifocals. Photochromic Glasses And Other Types Of Prescription Glasses In The Last 12 Months, By Demographics, December 2013 repertoire Analysis figure 100: Repertoire Of Purchases Of Spectacles And Sunglasses In The Last 12 Months, By Demographics, December 2013 figure 101: Purchases Of Contact Lenses In The Last Twelve Months, By Demographics, December 2013 figure 102: What People Spent On Non-prescription Sunglasses In The Last 12 Months, Less Than £10 To £70, By Demographics, December 2013 figure 103: What People Spent On Non-prescription Sunglasses In The Last 12 Months, £70+, By Demographics, December 2013 appendix – The Consumer – Outlets Used For Optical Goods And Sunglasses figure 104: Retailers Used For Prescription Eyewear In The Last 12 Months, December 2013 figure 105: Most Popular Retailers Used To Buy Prescription Glasses (including Prescription Sunglasses), December 2013 figure 106: Next Most Popular Retailers Used To Buy Prescription Glasses (including Prescription Sunglasses), December 2013 figure 107: Most Popular Retailers Used To Buy Prescription Contact Lenses, By Demographics, December 2013 figure 108: Next Most Popular Retailers Used To Buy Prescription Contact Lenses, By Demographics, December 2013 appendix – The Consumer – Attitudes Towards Choosing Where To Buy Eyewear figure 109: Agreement With The Statement ‘buying Online Would Save Me Time’, By Demographics, December 2013 figure 110: Agreement With The Statement ‘it Is Easier To Buy Whilst At The Optician Than Go Away And Buy Elsewhere’, By Demographics, December 2013 figure 111: Target Groups, By Demographics, December 2013 appendix – The Consumer – Attitudes Towards Optical Goods And Opticians figure 112: Most Popular Attitudes Towards Optical Goods And Opticians, By Demographics, December 2013 figure 113: Next Most Popular Attitudes Towards Optical Goods And Opticians, By Demographics, December 2013 figure 114: Wearers Of Spectacles, Sunglasses And Contact Lenses, By Special Groups, December 2013 figure 115: Attitudes Towards Optical Goods And Opticians, By Special Groups, December 2013 figure 116: Special Groups, By Demographics, December 2013 figure 117: Retailers Used To Buy Prescription Glasses, By Special Groups, December 2013 ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Optical Goods Retailing - UK - February 2014

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