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The demand for phablets and superphones has been increasing globally due to the growing adoption of these devices on account of their dual functionality (as a tablet and as a smartphone). Android operating system dominates both the phablets and superphones market globally, contributing to 82% and 87% market share in volume sales respectively. North America has been dominating the global market in terms of total volume sales; however, Asia Pacific is expected to surpass North America and lead the market due to growing demand from emerging economies such as India, China, and Korea. One of the major reasons for the growing demand for phablets and superphones in Asia Pacific is the dense population in this region coupled with the corresponding rise in disposable incomes. The decreasing retail prices of these products are also expected to be a driver for market growth.