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Development Trend and Investment Prospect of China Toy Market, 2014-2018 mainly analyzes toy industry in the aspects of market status, supply & demand, competition landscape, and business performance of major enterprises both home and abroad, more specifically, offers suggestions for toy industry, so as to make entrepreneurs get a better understanding of this industry and make a wiser decision with the help of the investment references.
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In recent years, Chinas toy industry has gradually entered into integration period, and slowly recovered from the impact of financial crises, and constantly marched forward the branding of Chinese toys. As the market continuously perfects and keeps in order and together with the nations preferential policy and great support of cultural industries such as toy, animation and game, the domestic toy industry is expected to develop at a higher speed than ever and step into an unprecedented golden period.