Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market

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This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

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Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market

  1. 1. Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes. Key Findings A desire for Indulgence is the primary driver of Dairy consumption in France, motivating 30.6% of the market by volume French consumers desire local and regional Cheeses due to the heritage quality they offer French consumers look to Milk to meet the nutritional needs of their age and life stage A large population of working mothers seek on-the-go snacks and meal solutions for them and their families France's aging population will drive demand for fortified Yogurts Synopsis Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market identifies the key demographic groups driving consumption and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate. Get access to: Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Dairy, as well as identifying whether these demographic groups ""over"" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall) Market value and volumes over 2008-2018 for France and nine other countries to give a global context The degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future Examples of international and France-specific product innovation targeting key consumer needs Reasons To Buy This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Dairy consumers. This is based on Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector. This allows product and marketing strategies to be better aligned with the leading trends in the market. table Of Content definitions category Classification And Demographic Definitions summary Methodology canadean Has Identified Nine Mega-trends That Drive Food Choice: These Can Be Broken Down Into 20 Sub-trends market Context health, Convenience, And A Desire To Indulge Are The Key Factors Driving Dairy Consumption the French Dairy Food Market Has A Value Of Eur18.1 Billion And Will Witness Moderate Sales Growth Over The Next Five Years milk Comprises Over 40% Of The French Dairy Market Volume there Were 69.8 Billion Dairy Food Occasions In France In 2012, With The Highest Number Per Person Witnessed Among Kids And Babies the French Dairy Food Market Is The Fourth Largest Globally By Value across The Globe, French Consumers Have The Highest Number Of Per Capita Dairy Occasions demographic Cohort Consumption Patterns french Women Consume Slightly More Dairy Products Than Men consumers Between 25 And 34 Years Of Age Are Under-consuming Dairy Products While Those Aged 55+ Continue To Over-consume there Is A Similar Consumption Frequency Pattern Among Men And Women In France kids And Babies Are 'heavy Frequency' Consumers Of Dairy Products consumer Trend Analysis the French Dairy Market Is Driven By A Desire For Indulgent Products comparing The Influence Of Consumer Trends On Dairy Consumption Across Major Markets the Changing Lifestyle Mega-trend: French Consumers Look To Milk To Meet The Nutritional Needs Of Their Age And Life Stage the Connectivity Mega-trend: French Consumers Desire Local And Regional Cheeses Due To The Heritage Quality They Offer the Convenience Mega-trend: A Large Population Of Working Mothers Seek On-the-go Snacks And Meal Solutions For Them And Their Families the Ethics Mega-trend: Ethical And Environmental Issues Alone Cannot Motivate Consumers To Choose Dairy Products the Experience And Enjoyment Mega-trend: A Desire For Indulgence Is The Primary Factor Driving Dairy Consumption In France the Health And Wellness Mega-trend: Dairy's Healthy Perception Is Limited In France Due To Its Indulgent Profile the Individuality Mega-trend: French Dairy Consumers Seek Diverse Dairy Product Ranges To Meet Their Individual Needs the Trust Mega-trend: Confidence In Dairy Product Safety Is High In France, Limiting The Role Of Trust As A Motivator Of Consumption the Value Mega-trend: Value Is A Key Need In Milk, With Private Label Penetration High As Consumers Seek Low-cost Alternatives Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market
  2. 2. innovation Examples manufacturers Of Dairy Food Are Innovating Across Categories To Target Growing Needs Of The French Consumers manufacturers Across The Globe Are Focusing On Innovative Formulation, Positioning, And Packaging recommended Actions manufacturers Should Communicate Indulgence In Their Product Offerings Through Decadent Flavors And Gourmet Heritage Branding manufacturers, Marketers, And Retailers Should Develop Functional Products To Meet The Needs Of An Aging Population appendix an Explanation Of The Sub-trends detailed Methodology about Canadean ResearchMoz(http://www.researchmoz.us/) is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price. Contact: M/s Sheela, 90 State Street, Suite 700, Albany NY - 12207 United States Tel: +1-518-618-1030 USA - Canada Toll Free 866-997-4948 Email: sales@researchmoz.us Website: http://www.researchmoz.us/ Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Dairy Food Market

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