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Creating more differentiated branding can be difficult to achieve based on factors such as price and convenience which are now so standardised across the market. Promoting an image of providing ‘real’ fast food through techniques such as the use of more natural materials in their venue design and more real food/farm imagery both in-store and on-line could help operators to build standout.
TABLE OF CONTENT
Figure 1: UK chicken and burger bar market, value sales, 2008-18
Companies, brands and innovation
Figure 2: Fast food outlet usage, May 2013
How have chicken/burger bar habits changed?
Figure 3: Changes in chicken/burger bar usage, June 2013
Factors which influenced venue choice
Figure 4: Factors influencing chicken/burger bar choice, June 2013
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