The penetration rate of sanitary ware in China claimed 45.7% in 2012

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Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for housing, China sanitary ware market has seen burgeoning development with the market size soaring from RMB44.1 billion in 2007 to RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the momentum of rapid development, with the targeted market scale hitting RMB171.6 billion by 2017, an AAGR of 12.8%.

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The penetration rate of sanitary ware in China claimed 45.7% in 2012

  1. 1. China Sanitary Ware Industry Report, 2013-2017 Jan. 2014
  2. 2. STUDY GOAL AND OBJECTIVES METHODOLOGY This report provides the industry executives with strategically significant Both primary and secondary research methodologies were used competitor information, analysis, insight and projection on the in preparing this study. Initially, a comprehensive and exhaustive competitive pattern and key companies in the industry, crucial to the search of the literature on this industry was conducted. These development and implementation of effective business, marketing and sources included related books and journals, trade literature, R&D programs. marketing literature, other product/promotional literature, annual reports, security analyst reports, and other publications. REPORT OBJECTIVES Subsequently, telephone interviews or email correspondence  To establish a comprehensive, factual, annually updated and cost- was conducted with marketing executives etc. Other sources effective information base on market size, competition patterns, included related magazines, academics, and consulting market segments, goals and strategies of the leading players in the companies. market, reviews and forecasts.  To assist potential market entrants in evaluating prospective acquisition and joint venture candidates.  To complement the organizations’ internal competitor information INFORMATION SOURCES The primary information sources include Company Reports, and National Bureau of Statistics of China etc. gathering efforts with strategic analysis, data interpretation and insight.  To suggest for concerned investors in line with the current development of this industry as well as the development tendency.  To help company to succeed in a competitive market, and Copyright 2012 ResearchInChina understand the size and growth rate of any opportunity. Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  3. 3. Abstract Accompanied by economic growth, accelerated urbanization, improving disposable income of residents and the growing demand for housing, China sanitary ware market has seen burgeoning development with the marekt size soaring from RMB44.1 billion in 2007 to RMB94 billion in 2012, an average annual growth rate of 16.3%. Compared with developed countries, China stayed at a low level in terms of the per capita consumption of sanitary ware products. And the sanitary ware market of China is expected to continue the momentum of rapid development, with the targeted marekt scale hittng RMB171.6 billion by 2017, an AAGR of 12.8%. In general, sanitary ware falls into ceramic sanitary ware and non-ceramic sanitary ware. In 2012, the penetration rate of sanitary ware in China claimed 45.7%. And the figure is expected to rise steadily, thanks to China’s full-blown urbanization. The estimate shows that the penetration ratio by 2017 will jump to 59.3%, and that the market scale will hit RMB101.8 billion. The report highlighs the followings: ※Overview of China Sanitary Ware Industry: Development History, Policies & Regulations, Market Scale, Regional Market, Export, Development Outlook, etc. ※Analysis on Future Development of Related Industrial Chain: Market Scale and Development Prospect of Housing and Home Decoration Industries and the Like; ※China Sanitary Market Segments: Market Scale of Ceramic, Non-Ceramic Sanitary Ware, etc., Segmented Products, and Competition Pattern; ※ Profile, Finacial Data, Hit Products, Layout of Bases, Technologies, and Latest Development Strategies of 15 Industrial Players Including KOHLER, TOTO, ARROW, DongPeng, HCG, JOYOU and Seagull. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  4. 4. Copyright 2012ResearchInChina Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  5. 5. Table of contents 1. Introduction of Sanitary Ware 1.1 Definition 1.2 Classification of the Industry 1.3 Standards & Policies 2. Sanitary Ware Concerned Industries in China 2.1 Housing Industry 2.2 Home Decoration Industry 2.3 Other Market Drivers 2.3.1 Urbanization 2.3.2 Per Capita Disposable Income 3. China Sanitary Ware Market 3.1 Market Scale 3.2 Ceramic Sanitary Ware 3.3 Competition Pattern 3.4 Export 3.5 Market Segments 3.5.1 Market Scale 3.5.2 Competition Pattern 3.6 Forecast 3.6.1 Overall Market 3.6.2 Segment Market 4. Regional Market 4.1 Regional Market Pattern 4.2 Output by Region 4.2.1 Guangdong 4.2.2 Fujian 4.2.3 Zhejiang 4.2.4 Others 5. Leading Sanitary Ware Producers 5.1 KOHLER 5.1.1 Profile 5.1.2 Main Products 5.1.3 Competitive Edge 5.2 TOTO 5.2.1 Profile 5.2.2 TOTO History in China 5.2.3 Financial Data 5.2.4 Revenue Structure 5.2.5 Production Base 5.2.6 Technology Features & Main Products 5.3 ARROW 5.3.1 Profile 5.3.2 Technologies & Products 5.3.3 Production Layout 5.4 LIXIL (American Standard, INAX) 5.4.1 Profile 5.4.2 Key Financial Data 5.4.3 Revenue Structure 5.4.4 Main Product 5.5 Bolina 5.6 FAENZA 5.6 FAENZA 5.7 Gaoming Annwa Ceramic Sanitary Ware 5.8 HCG 5.9 Hegii Sanitary Ware 5.10 DongPeng 5.11 YING 5.12 Seagull 5.13 JOYOU 5.13.1 Profile 5.13.2 Key Financial Data 5.13.3 Revenue Breakdown 5.13.4 Historical Margins 5.13.5 Retail Network 5.13.6 Main Product 5.13.7 Strategy 5.14 Appollo 5.14.1 Profile 5.14.2 Main Products 5.14.3 Marketing Channel 5.15 SUNLOT SHARES 5.15.1 Profile 5.15.2 Main Products 5.15.3 Production Layout Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  6. 6. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Gross Floor Area of Residential Properties under Construction and Completed in China, 2008-2017 China Home Decoration and Improvement Market Size,2008-2012 Urban Population and Urbanization Rate in China, 2008-2017 Per Capita Annual Disposable Income in China, 2008-2017 Total Retail Sales of Consumer Goods in China, 2008-2017 China Sanitary Ware Market Size, 2007-2012 China Ceramics Sanitary Ware Market Size, 2008-2012(RMB bln) Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2008-2012 Competition Pattern of China Sanitary Ware Industry Market Share of Major Brands in China’s Ceramic Sanitary Ware Market Export Volume of Houseware Ceramics in China, 2007-2013 Export Value of Houseware Ceramics in China, 2007-2013 Monthly Export Unit Price of Houseware Ceramics in China, 2004-2013 Market Size of Main Sanitary Ware Segemented Products, 2012 Competition in Sanitary Ware Market Segments in China China Sanitary Ware Market Size, 2012-2017E China Ceramic Sanitary Ware Market Size, 2012-2017E Penetration Rate of China Ceramics and Non-Ceramic Sanitary Ware, 2012-2017E Distribution of Main Production Areas of China Sanitary Ware Industry Domestic Production Layout of Main International Sanitary Ware Brands Output of Ceramic Sanitary Ware in Guangdong, 2004-2013 Output of Ceramic Sanitary Ware in Fujian, 2004-2013 Output of Ceramic Sanitary Ware in Zhejiang, 2004-2013 Output of Ceramic Sanitary Ware in Henan, 2004-2013 Output of Ceramic Sanitary Ware in Hebei, 2004-2013 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  7. 7. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • • Output of Ceramic Sanitary Ware in Hubei 2004-2013 Output of Ceramic Sanitary Ware in Hunan 2004-2013 Main Products of Kohler in China Revenue and Net Income of TOTO, FY2009-FY2014 Revenue Structure of TOTO by Business, FY2012 Geographic Revenue Structure of TOTO’s Overseas Housing Equipment Business, FY2012 Main Production and Sales Points of TOTO China Main Products of TOTO in China Hit Sanitary Ware Products of ARROVV Brands Run by LIXIL Revenue and Net Income of LIXIL, FY2009-FY2014 Revenue Structure of LIXIL by Segment, FY2013 Main Products of INAX Brand Revenue and Net Income of Bolina, 2009-2013 Revenue Structure of Bolina by Product, 2011-2012 Revenue Structure of Bolina by Channel, 2011-2012 Capacity, Output and Production Line of Bolina, 2009-2014E Hit Sanitary Ware Products of FAENZA Hit Sanitary Ware Products of Annwa Revenue and Net Income of HCG, 2008-2013 Revenue and Net Income of HCG, 2011-2016E Revenue Breakdown of HCG by Segment, 2012 Revenue Breakdown of HCG by Region, 2012 Main Sanitary Ware Products of HCG Capacity, Output and Output Value of Main Products of HCG, 2011-2012 Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
  8. 8. Selected Charts • • • • • • • • • • • • • • • • • • • • • • • • Sales Volume and Sales Value of Main Products of HCG, 2011-2012 Main Sanitary Ware Products of Hegii Sanitary Ware Revenue and Net Income of Dongpeng, 2010-2013 Revenue Structure of Dongpeng by Product, 2010-2013 Revenue Structure of Dongpeng by Region, 2010-2013 Main Sanity Ware Product of Ying Main Production Location of Ying Revenue and Net Income of Seagull, 2008-2013 Revenue Structure of Seagull by Product, 2012 Revenue Structure of Seagull by Region, 2012 Output & Sales Volume and Inventories of Main Products of Seagull, 2011-2012 Cost Structure of Main Products of Seagull, 2011-2012 R&D Investments of Seagull, 2010-2012 Main Production Bases and Operation Network of Seagull Revenue of Joyou, 2006-2013 EBIT of Joyou, 2006-2013 Revenue Structure of Joyou by Product, 2011-2012 Gross Margin, EBIT Margin and Net Profit Margin of Joyou, 2006-2012 Retail Network of Joyou around China Main Sanity Ware Product of Joyou Main Sanity Ware Product of Appollo Main Marketing Network of Apollo China Main Sanitary Ware of Sunlot Main Production Bases of Sunlot Room 502, Block 3, Tower C, Changyuan Tiandi Building, No. 18, Suzhou Street, Haidian District, Beijing, China 100080 Phone: +86 10 82600828 ● Fax: +86 10 82601570 ● www.researchinchina.com ● report@researchinchina.com
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