Social Networking For Nonprofits


Published on

I had the pleasure of presenting a social media session for the Fort Worth Funding Information Center's Business & Breakfast Series entitled Social Networking for Nonprofits 101. It was billed with the following description:

Are you challenged with understanding social media? Not sure how to justify it as a necessary business strategy? Social media provides many exciting, accessible and affordable communications tools for non-proft professionals. Attend this session to learn why social media is integral to your marketing success through using basic and advanced techniques with Facebook, LinkedIn, YouTube and Twitter.

Published in: Education, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Networking For Nonprofits

  1. 1. Social Networking for Nonprofits Funding Information Center - Business & Breakfast April 29, 2009
  2. 2. quot;Social Media is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.quot; from Groundswell by Charlene Li and Josh Bernoff
  3. 3. Links from this presentation and additional resources can be found here:
  4. 4. Put simply, social media is people having online conversations.
  5. 5. powered by...
  6. 6. It's the People The new communication model is a dialogue. with We should be talking our at people not just our people.
  7. 7. Philanthropy 2.0 research project Social media power users of both the new 30-49 age brackets and the over 50 bracket have used social media to discuss philanthropy.
  8. 8. Philanthropy 2.0 research project Nonprofits and charities have a strong opportunity to engage in meaningful conversations (that may lead to contributions) with the social media savvy (30-49 and >50) – especially those who are uncultivated.
  9. 9. Why Social Media for Nonprofits? Can be an efficient way to tell your story Explain why your org does what it does People want to be a part of something good Build and maintain relationships
  10. 10. quot;...businesses across the world haven't realized that personality could be their greatest asset.quot; from *Personality not included by Rohit Bhargava
  11. 11. Facebook Look at other nonprofits to get a feel for what they are doing make sure to add organizational information use personal interactions share photos, videos, and links promote the page or group off Facebook analyze and monitor (easier with pages)
  12. 12. Facebook Page
  13. 13. Creating a Facebook page for your nonprofit Pros Can be visible on the Internet to non-Facebook members (only FB members can interact w/ them) You can add applications Facebook presents you with visitor statistics to let you know how many visitors your pages are getting.
  14. 14. Creating a Facebook page for your nonprofit Cons ‘Updates’ sent to those who decide to be a ‘fan’ of your page are lower key than messages to group ‘members’ Facebook users are less familiar with pages than they are with groups Visitors still need to be a member of Facebook if they want to join in discussions on your page message board
  15. 15. Facebook Group
  16. 16. Creating a Facebook group for your nonprofit Pros Facebook users are more familiar with groups Messages to group members Easier to set up and manage than pages
  17. 17. Creating a Facebook group for your nonprofit Cons Groups are only visible to Facebook members Groups cannot have extra applications added to them You generally have to visit a group regularly and to use the messaging feature to keep discussions flowing.
  18. 18. Facebook Caution: Successful communities on Facebook offer an attitude of openness, transparency and enthusiasm - not a technology platform just for advertising. As has been reported elsewhere, Facebook’s fastest growth demographic is older users – the social network tacked on 12.4 million people between ages 35-49 in 2008 according to Nielsen Online.
  19. 19. Today you need to have a company of individuals (instead of people) who are empowered to share control with your customers from *Personality not included by Rohit Bhargava
  20. 20. LinkedIn the usual stuff Professional Networking Online Resume Better than a business card Opportunity to share and show who you are
  21. 21. LinkedIn the useful extras Professional collaboration & communication Promote projects and opportunities Social Applications Integration
  22. 22. YouTube Nonprofit Videos
  23. 23. YouTube (video sharing) great way to let people see who you are and what you do explore audience goals and platform options find and produce your stories that translate well on video set up your YouTube channel (or videosharing presence) connect your video efforts to other online initiatives find ways to cultivate community strategically
  24. 24. YouTube (video sharing) Audience goals - plan for who you want to reach, how you will generate and maintain content Many platform options - YouTube - largest user base Blip.TV - for vodcasts and shows Viddler - for video tagging Vimeo - clean and simple for embeds More from Mashable
  25. 25. YouTube (video sharing) find and produce your stories that translate well on video set up your YouTube channel or videosharing presence
  26. 26.
  27. 27. Twitter = microblogging microblogging ~ Think of each entry as a mini-blog entry to share information, informally and as often as you wish
  28. 28. Twitter lingo tweet = microblog posts DM = direct messaging, this are called “tweets” is only seen by the other user, will also send copy to follow = signing up to their email receive updates makes you a follower RT or “Retweet” = a way to share the posts of others, reply or @reply = to also a good way to be a respond to others, use good citizen (not good form @username, a good way to to repost without giving show community cred) twitpic = sharing photos via Twitter, people love photos (now famous example)
  29. 29. Twitter & Professional Growth referrals community networking commerce knowledge serendipity
  30. 30. Twitter can be... a cost-effective (free) option to accentuate existing messages; a broadcasting tool to announce relevant information to specific audiences; and a (brief) conversational tool to appropriately respond to relevant inquiries and follow-up questions or comments.
  31. 31. Two Types Broadcaster useful if audience knows what they are getting another way to push information works best if you have good information to give could fill a need from specific area or topic
  32. 32. Two Types Conversationalist provides a quot;voicequot; seen as an authority and source ROE - return on engagement a way to interact with those interested in topic or org. all about building relationships
  33. 33.
  34. 34. links & resources foundations-that-tweet-and-where-to-find-more.html
  35. 35. Richie Escovedo richie.escovedo [at] Twitter: @vedo