Make it Mobile, Make it Social, Make it Real Time!

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My keynote at the http://www.medienforum.nrw.de - which I did for Andrew J. Scott (CEO, Rummble) because he could not attend. I talked about the new hot startups and how LBS services such as Friendticker can help users to experience the city in a new way.

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Make it Mobile, Make it Social, Make it Real Time!

  1. 1. Make it Mobile, Make it Social, Make it Real Time! medienforum.nrw Florian Resatsch
  2. 2. Hot? Say mobile what??? social 2 real-time (location-based) networks!!! 07.07.2010 Servtag
  3. 3. Examples of potential loyalty 2.0 companies… • gowalla • loopt • foursquare • plyce • friendticker • kaufda 3 • rummble • tellmewhere • aka-aki • brightkite • Facebook?? • whrrl • Twitter? ? 07.07.2010 Servtag
  4. 4. Why are these important? because they bring together locations and people 4 … and brands! (will it become loyalty) 07.07.2010 Servtag
  5. 5. I like… • Realtime information • Social context • Real places instead of GPS coordinates or 5 maps (Eg. No one says I am at lat. 46.854791, long. 10.469842) 07.07.2010 Servtag
  6. 6. Mobile! 6 © http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license 07.07.2010 Servtag
  7. 7. location-based! 7 07.07.2010 Servtag
  8. 8. Social! Where exactly are you 8 ? 07.07.2010 Servtag
  9. 9. …real-time! 9 http://www.flickr.com/photos/_timl/1074294231/in/photostream/ 07.07.2010 Servtag
  10. 10. (This slide is not for all those long-time mobile people…) Why the take-off in LBS mobile social scene? 10 • iPhone • Decreasing handset prices • New entrants … Android (Google), HTC… 07.07.2010 Servtag
  11. 11. Why are these networks relevant? They have a B2B and B2C component. 11 B2C: Fun, Games, Entertaining B2B: Brand Interaction,Customer Loyalty 07.07.2010 Servtag
  12. 12. Example: friendticker 12 www.friendticker.com (iPhone App, Android App – super BETA) A platform for location-based marketing campaigns! 07.07.2010 Servtag
  13. 13. What you can do with friendticker 13 Communicate See where your Be rewarded for location and friends are. your mobile activity across Real time geo- actions with real social networks relevant stuff! (The ITEM locations concept) 07.07.2010 friendticker.com
  14. 14. User proposition Get real stuff for your mobile „check-ins“ or let your friends know where you are Check-in 4 Collect points and items! 14 Mobile Check-in 3 Check-in 1 Check-in 2 Share among friends! 07.07.2010 friendticker.com
  15. 15. Friendticker can provide basically ANY kind of benefit The vision: Friendticker for a check-in. From: Friendticker offers Groupon every user great clones value for check-ins! Friendticker Restaurants / Bars will be the 15 biggest mobile plattform for Events (private & professional) sponsored user benefits! Big brands and even user generated benefits this makes it the most flexible mobile LBS plattform 07.07.2010 friendticker.com
  16. 16. Challenges • Check-in services still ahead of the mass-market adoption curve 16 • How much social can we take  07.07.2010 Servtag
  17. 17. Take Aways • No tech experiments (QR codes) • Mobile will increase • Crowd-Marketing Tools 17 • Finally business potential  • Focus on target groups (or different markets • Mobile usability – super important 07.07.2010 Servtag
  18. 18. Contact Dr. Florian Resatsch resatsch@servtag.com servtag GmbH Chausseestraße 16 18 10115 Berlin Germany www.servtag.com twitter.com/friendticker 07.07.2010 friendticker.com

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