Make it Mobile, Make it Social, Make it Real Time!
My keynote at the http://www.medienforum.nrw.de - which I did for Andrew J. Scott (CEO, Rummble) because he could not attend. I talked about the new hot startups and how LBS services such as Friendticker can help users to experience the city in a new way.
(This slide is not for all those long-time
Why the take-off in LBS mobile social
• Decreasing handset prices
• New entrants … Android (Google),
Why are these networks relevant?
They have a B2B and B2C component.
B2C: Fun, Games, Entertaining
B2B: Brand Interaction,Customer Loyalty
(iPhone App, Android App – super BETA)
A platform for location-based
What you can do with friendticker
Communicate See where your Be rewarded for
location and friends are. your mobile
activity across Real time geo- actions with real
social networks relevant stuff! (The ITEM
Get real stuff for your
mobile „check-ins“ or
let your friends know
where you are Check-in 4
Collect points and items!
Mobile Check-in 3
Share among friends!
ANY kind of benefit
The vision: Friendticker for a check-in.
Friendticker offers Groupon
every user great clones
value for check-ins!
will be the 15
plattform for Events (private
this makes it the most flexible mobile LBS plattform
• Check-in services still ahead of the
mass-market adoption curve 16
• How much social can we take
• No tech experiments (QR codes)
• Mobile will increase
• Crowd-Marketing Tools 17
• Finally business potential
• Focus on target groups (or different
• Mobile usability – super important
Dr. Florian Resatsch
Chausseestraße 16 18