1. Make it Mobile, Make it Social,
Make it Real Time!
medienforum.nrw
Florian Resatsch

2. Hot? Say
mobile what???
social 2
real-time
(location-based)
networks!!!
07.07.2010 Servtag

3. Examples of potential loyalty 2.0 companies…
• gowalla • loopt
• foursquare • plyce
• friendticker • kaufda
3
• rummble • tellmewhere
• aka-aki
• brightkite • Facebook??
• whrrl • Twitter? ?
07.07.2010 Servtag

4. Why are these important?
because they bring together
locations and people 4
… and brands!
(will it become loyalty)
07.07.2010 Servtag

5. I like…
• Realtime information
• Social context
• Real places instead of
GPS coordinates or 5
maps
(Eg. No one says I am at lat.
46.854791, long. 10.469842)
07.07.2010 Servtag

6. Mobile!
6
© http://www.flickr.com/photos/32615508@N02/3047982712/sizes/l/#cc_license
07.07.2010 Servtag

7. location-based!
7
07.07.2010 Servtag

8. Social!
Where
exactly
are you
8
?
07.07.2010 Servtag

9. …real-time!
9
http://www.flickr.com/photos/_timl/1074294231/in/photostream/
07.07.2010 Servtag

10. (This slide is not for all those long-time
mobile people…)
Why the take-off in LBS mobile social
scene? 10
• iPhone
• Decreasing handset prices
• New entrants … Android (Google),
HTC…
07.07.2010 Servtag

11. Why are these networks relevant?
They have a B2B and B2C component.
11
B2C: Fun, Games, Entertaining
B2B: Brand Interaction,Customer Loyalty
07.07.2010 Servtag

12. Example: friendticker
12
www.friendticker.com
(iPhone App, Android App – super BETA)
A platform for location-based
marketing campaigns!
07.07.2010 Servtag

13. What you can do with friendticker
13
Communicate See where your Be rewarded for
location and friends are. your mobile
activity across Real time geo- actions with real
social networks relevant stuff! (The ITEM
locations concept)
07.07.2010 friendticker.com

14. User proposition
Get real stuff for your
mobile „check-ins“ or
let your friends know
where you are Check-in 4
Collect points and items!
14
Mobile Check-in 3
Check-in 1
Check-in 2
Share among friends!
07.07.2010 friendticker.com

15. Friendticker can
provide basically
ANY kind of benefit
The vision: Friendticker for a check-in.
From:
Friendticker offers Groupon
every user great clones
value for check-ins!
Friendticker Restaurants
/ Bars
will be the 15
biggest mobile
plattform for Events (private
& professional)
sponsored
user benefits!
Big brands
and
even user
generated
benefits
this makes it the most flexible mobile LBS plattform
07.07.2010 friendticker.com

16. Challenges
• Check-in services still ahead of the
mass-market adoption curve 16
• How much social can we take 
07.07.2010 Servtag

17. Take Aways
• No tech experiments (QR codes)
• Mobile will increase
• Crowd-Marketing Tools 17
• Finally business potential 
• Focus on target groups (or different
markets
• Mobile usability – super important
07.07.2010 Servtag

18. Contact
Dr. Florian Resatsch
resatsch@servtag.com
servtag GmbH
Chausseestraße 16 18
10115 Berlin
Germany
www.servtag.com
twitter.com/friendticker
07.07.2010 friendticker.com