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Sam Michelson on Reputation Management - Sphinncon 2010


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Sam Michelson's presentation on Online Reputation Management Pitfalls at Sphinncon Jerusalem 2010.

Published in: Business, News & Politics
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Sam Michelson on Reputation Management - Sphinncon 2010

  1. 1. Reputation Management Pitfalls Sam Michelson March 7, 2010
  2. 2. What we will cover today <ul><li>Intro – a word about what we do </li></ul><ul><li>Client Pitfalls </li></ul><ul><li>Service Provider Pitfalls </li></ul><ul><ul><li>Technical </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><li>Questions </li></ul>
  3. 3. Client Pitfalls <ul><ul><li>Not being prepared in advance </li></ul></ul><ul><ul><ul><li>Domains for the keyword </li></ul></ul></ul><ul><ul><ul><li>Registering social profiles </li></ul></ul></ul><ul><ul><ul><li>Owning your top ten </li></ul></ul></ul><ul><ul><li>Responding to bad media – creating more bad stuff, calling more attention to the matter </li></ul></ul><ul><ul><li>Trying to persuade sites like RipoffReports </li></ul></ul><ul><ul><li>Not using simple means when they are available </li></ul></ul>
  4. 4. Service Provider Pitfalls - Technical <ul><ul><li>Optimizing Pages that have comments </li></ul></ul><ul><ul><li>Optimizing Pages that may change (News, Wikipedia…) </li></ul></ul><ul><ul><li>If it ain’t broke don’t fix it </li></ul></ul><ul><ul><li>Trying too hard – raising the ante </li></ul></ul>
  5. 5. Service Provider Pitfalls - Business <ul><ul><li>Not setting clear expectations </li></ul></ul><ul><ul><li>Not optimizing sites you build into top spots </li></ul></ul><ul><ul><li>Missing what the client really wants </li></ul></ul><ul><ul><li>Misunderstanding the perception of your role </li></ul></ul><ul><ul><li>Overbilling/Underbilling the client </li></ul></ul>
  6. 6. <ul><li>Sam Michelson </li></ul><ul><li> </li></ul><ul><li>I am happy to speak on the topic of Reputation Management – contact me to discuss. </li></ul>Questions?