United Kingdom Cider Market Insights 2012


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United Kingdom Cider Market Insights 2012

  1. 1. United Kingdom Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 44Price: Single User License – US$4130Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes areprovided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products areidentified. All supported by market commentary.Introduction and LandscapeWhy was the report written?The 2012 United Kingdom Cider Market Insights report is a high level market research report onthe UK cider industry. Published by Canadean, this report provides an excellent way of gaining anin-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?The UK has a long tradition of cider consumption but historically this has been restricted to certainregions; the West Country and the North East where consumers enjoy a sweeter cider. Today,cider is reaching out to new parts of the UK and this is helping to sustain category growth. Thecategory saw a 1% increase in 2011. However, if you discount the flavored cider figures, then theapple and pear ciders (perry) have actually seen a very small decline for the year.What are the key drivers behind recent market changes?Flavored ciders were led by two Swedish brands that are helping to drive the market growth in2012. The market may have been affected by the popularity of Halewoods Crabbies. New entryStella Cidre (A-BInBev) successfully brought new drinkers into the category, and combined with ahot dry April, cider sales broke records for this month. The cider boom in April was an importantfactor in the overall growth for the year
  2. 2. What makes this report unique and essential to read?The United Kingdom Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a muchmore granular and detailed data set than our competitors.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the UK cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profiles.This report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable. Market valuation data and selected pricing data are also included.Key Market IssuesThe lines between FABs and modern ciders are becoming increasingly blurred. The consumerbase is very similar with many young drinkers switching between the two. Currently ciders arefaring better but as Crabbies has shown, cider may well lose out if the pendulum swings the otherway.Cider has a reputation for being very weather-sensitive.White ciders, which had initially been offered as a premium proposition, continue to fade to wellunder 10% of the market. These strong ciders tarnished the good name of cider and for manyyears prompted the category to struggle with image problems. They will be hard hit by theminimum pricing. CandC Group has followed Heineken UKs lead and decided to leave thesegment.Main players lose volume and share as smaller brands drive innovation.In the on-premise the cider market was handicapped by the continued deterioration of thepackaged segment. Halewoods Crabbies has gained good listings in the on-trade and is a thornin the side of the over-ice brands. Strongbow, the leading draught brand by quite some way,dropped back but this was compensated for by the rise of Stowford Press and Thatchers Gold.
  3. 3. Key HighlightsThe vogue segment today is flavored cider, it is drawing drinkers from other alcoholic categoriesinto the cider arena. Kopparberg and Rekorderlig have been instrumental in developing thissegment but as with pear ciders, the big packaged players have also been attracted into thecategory.Many were surprised by the decision of A-BInbev UK to introduce a cider under the Stella Artoisumbrella but the brand performed strongly. The brand had an inevitable spike in sales at thebeginning but has since proved that it has put down roots, and brought new drinkers into thecategory.Glass was the main winner in terms of packaging, with Ardagh glass reporting that its glass ciderproduction, in units, grew from a small initial base by as much as 88%. This will have been furtherhelped by the jump in glass imports due to Kopparberg and Rekorderlig.The fact that it is the higher end ciders that are performing so strongly has meant that, whilevolume may only be edging forward, value is rising significantly.Magners is reported to be back in value growth for the first time in five years: this years volumegrowth did not come by sacrificing value. The brand continues to be innovative and has madeconsiderable gains in the draught market.Get your copy of this report @http://www.reportsnreports.com/reports/195698-united-kingdom-cider-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2010-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2010-2011- Brand Analysis- Private Label/Private Label Producers- New Products Activity
  4. 4. Section 2 Brewer ProfilesBREWER PROFILES? ASTON MANOR BREWERY? Aston Manor Brewery Brand Volumes, 2007-2011? CandC GROUP PLC? CandC Group Brand Volumes, 2007-2011? Gaymers Cider Company Brands Volumes, 2007-2011? Wm Magners Ltd Brand Volumes, 2007-2011? HEINEKEN UK(HP BULMER)? Heineken UK Brand Volumes, 2007-2011MINOR CIDER COMPANIES? Aspalls? Brothers Drinks Co Ltd? Merrydown (SHS)? Kopparbergs Cider? Thatchers Cider Co? H Weston and Sons LtdMethodologyBeer and Cider Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.2 - Historical Excise Rates of Cider- Table 1.2.3 - Legal Controls on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2012F- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F
  5. 5. - Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Imports, 2011- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging TrendsCHANNEL ANALYSIS- Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution TrendsContact: sales@reportsandreports.com for more information.