Turkey Beer Market Insights 2012


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Turkey Beer Market Insights 2012

  1. 1. Turkey Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 75Price: Single User License – US$6240Product SynopsisA detailed market research report on the Turkey beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Turkey beer industry, published byCanadean. The report covers total market (on- and off-premise) and includes valuable insight andanalysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What is the current market landscape and what is changing?The beer industry is in the hands of two brewers, which account for 99% of volume sales, with onlya few local players in Istanbul and the tourist areas.What are the key drivers behind recent market changes?In 2011 the volume of imported brands more than doubled. More premium beers were importedand even though they were expensive they became more available. In addition a number of smallimporters began to import affordable beers in metal cans which they sold to retail chains. Thesediscount beers were welcomed as they were usually sold at lower prices than the localmainstream brands.What makes this report unique and essential to read?The Turkey Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of the
  2. 2. dynamics and structure of the Turkey Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers.This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel and selected consumer beerprices are also included.Key Market IssuesThe pro-Islamic AKP government has been in power for over ten years. Alcohol consumption hasbeen shaped by conservative social values in this political environment. More people consider theconsumption of alcohol to be a bad habit, so people tend to consume alcohol at home rather thanin the bars.The holy month fell in August and beer sales are always inhibited whenever Ramadan falls in thehot summer months as the majority of Turkish people do not drink alcohol for the duration of theentire month. Those who do not fast, avoid the consumption of alcohol in public places as a sign ofrespect to others.Turkey has a very young urban population. This sector is growing at a rate of 1.4% per annum andwill drive the market forward. Over the past few years young people have changed their drinkinghabits from expensive spirits, such as raki, to more affordable beer and vodka.Long hot summers and the expected growth in tourism should provide growth in beer sales inTurkey.On the negative side, the political situation in the Middle East and North Africa plays an importantrole in the Turkish economy. Rising tensions in the region have become a considerable threat topolitical and economic stability. A potential war in the Middle East will completely change all theforecasts.Key HighlightsTurkey is one of the most highly taxed beer markets in Europe. The price rises for beer in 2011
  3. 3. were blamed on the increase in the excise duty on alcoholic beverages.Legislation in 2009 banned Private Label brands, however, in 2011 some supermarket chains,especially the discounters, started to import or sell imported low priced beers in metal cans. Theprinting on the packaging of these beers does not indicate that they are Private Label.New introductions in 2011 included no alcohol beer, large size packaging for certain brands, beermixes and new imported beers.Modern stores are the most important retail channel for beer as they sell a wide variety of beerbrands in multi-packs, while the traditional retailers typically sell single packs from coolers. Somelarge chains do not stock alcoholic beverages and the number of retailers with such a policy isincreasing.Another important retail channel for beer is tekel shops: small kiosks that are open until late atnight and are licensed to sell tobacco and alcohol products. Unlike in many Western markets, inTurkey beer can be legally sold in petrol stations at all hours of the day.Get your copy of this report @http://www.reportsnreports.com/reports/191959-turkey-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeExecutive SummaryMarket ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEast Europe Population Size and Growth 2001-2012FEconomic Indicators 2003-2013FEast Europe Commercial Beverage Consumption - Per Capita, 2001-2012FEast Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012FEast Europe Beverage Consumption Per Capita - Growth, 2002-2012FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Market Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic Strength
  4. 4. Beer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Super-premium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.6.1 Outlet Universe for Beer - Number / % Share, 2007-2011Table 3.6.2 - Outlet Universe For Beer By Turnover - Value/% Share, 2007-2011Table 3.7.1 - Leading Grocery Multiples, 2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012F
  5. 5. Commercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Private Label Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer ProfilesEFES BEVERAGE GROUPTURK TUBORGSmaller BreweriesPARK GROUPPark Group Brand Volumes, 2007-2011SURAL OTELTAPS MICROBREWERYMajor ImportersKARAGOZOGLULUCKYFOODTONGUC GROUPULGENLER TUR VE TIC LTD STIVINAS DIS TICARET
  6. 6. Contact: sales@reportsandreports.com for more information.