The Indian Prepaid and Debit Cards Market

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The Indian Prepaid and Debit Cards Market

  1. 1. The Indian Prepaid and Debit Cards MarketReport Details:Published:August 2012No. of Pages: 103Price: Single User License – US$3800SynopsisThe report provides market analysis, information and insights into the Indian prepaid and debitcards market, including:•Current and forecast values for the Indian prepaid and debit card market•Current and forecast values of the various categories in the Indian prepaid and debit card market•Analysis of the key trends, drivers and challenges in the Indian prepaid and debit card market•Summary of the current regulatory framework•Detailed analysis of the marketing strategies adopted for selling prepaid and debit cards by category•Competitive landscape of the Indian prepaid and debit card market•SWOT analysis of the Indian prepaid and debit card market•Profile of the major companies in the Indian prepaid and debit card marketThe Indian prepaid and debit card market registered significant growth during the review period(2007–2011), with combined card volume recording a growth of 31% in 2011 over figures from2010. Changing lifestyle demographics, the need for more sophisticated products, the growth ofonline shopping and increasing levels of per capita income supported the growth of this market.Many Indian banks have been expanding their networks of automatic teller machines (ATMs) inorder to develop their business. Part of this expansion has involved installing point of sale (POS)terminals, which are electronic data-capture swipe machines and accept both debit and credit cardpayments at retail outlets. With competitive pressures on both the prepaid and debit cards market,banks and issuers are developing marketing and pricing strategies with the aim of attracting largercustomer bases. Offers such as cash-back, discounts for retail outlets, buy-one-get-one-freeoffers, rewards points, increasing daily limits for cash withdrawals and insurance coverage aresome of the most common strategies that banks are providing to debit and prepaid cardcustomers.ScopeThis report will provide you with:•A comprehensive analysis of the prepaid and debit card market in India•Current values for the Indian prepaid and debit card market for the reports 2007–2011 review period and figures for the 2012–2016 forecast period.
  2. 2. •Current values of the various categories within the Indian prepaid card market for the review period and forecast period.•Exhaustive summary of the key trends, drivers and challenges affecting the Indian prepaid and debit card market•Current regulatory framework in the industry•Strengths, weaknesses, opportunities and threats in the Indian prepaid and debit card market•Marketing strategies used by various companies•Profiles of the major banks and companies in the Indian prepaid and debit card marketKey highlights•The Indian debit and prepaid cards market grew substantially both in volume and value terms during the review period.•Growth in payment infrastructure has supported increased levels of card usage.•The online retail market will drive the use of prepaid and debit cards.•Consumer preference plays a key role in purchasing decisions.•Domestic payment scheme, RuPay, to compete with Visa and MasterCard.•Entry of non-banking companies to support growth.•Use of corporate prepaid travel cards to support growth over the forecast period.Reasons to buy•Make strategic business decisions using historic and forecast market data related to the Indian prepaid and debit card industry and each category within it•Understand the key market trends and growth opportunities within the Indian prepaid and debit card market•Assess the competitive dynamics in the Indian prepaid and debit card market•Gain insights into the marketing strategies used by banks and prepaid card companies•Gain insights into key regulations governing the Indian prepaid and debit card marketGet your copy of this report @http://www.reportsnreports.com/reports/187435-the-indian-prepaid-and-debit-cards-market.htmlMajor points covered in Table of Contents of this report includeTable of Contents1 Executive Summary2 The Future Outlook of Prepaid and Debit Card Market in India3 Prepaid and Debit Card Market Dynamics3.1 Indian Banking Industry Overview3.2 Market Share Analysis by Payment Channels3.2.1 Overview of payment channels3.2.2 Cash3.2.3 Checks3.2.4 Credit transfer3.2.5 Cards3.2.6 Internet banking
  3. 3. 3.2.7 Mobile payments3.3 SWOT Analysis of Indian Prepaid and Debit Card Market3.4 Regulatory Framework4 Competitive Landscape4.1 Banking Industry Structure in India4.1.1 Public-sector banks4.1.2 Private-sector banks4.1.3 Foreign banks4.2 Debit Card Market Share4.3 Prepaid Card Market Share4.4 Market Share of Debit Cards by Service Provider5 Key Trends and Growth Drivers for the Indian Prepaid and Debit Cards Market5.1 Economic Drivers5.1.1 Gross domestic product (GDP)5.1.2 Inflationary pressure remains a key concern5.1.3 Per capita annual disposable income5.1.4 Bank repo rate5.1.5 Increasing urbanization expected to support growth of Indian prepaid and debit card market5.2 Infrastructure Drivers5.2.1 Increasing number of ATMs5.2.2 Point of sale terminals (POS)5.2.3 Mobile and internet penetration5.3 Business Drivers5.3.1 Retail dynamics – Cash transactions still dominate the market5.3.2 Prepaid cards are more secure than credit and debit cards5.3.3 C2G (consumer to government) and G2C (government to consumer) payments expected toremain key focus areas5.4 Challenges5.4.1 Business model and associated costs5.4.2 Threat of fraud5.4.3 Regulatory framework5.4.4 Lack of consumer awareness5.4.5 Absence of adequate infrastructure6 Emerging Consumer Attitude and Trends6.1 Market Segmentation and Targeting6.1.1 Retail segment6.1.1 Corporate customers6.2 Consumer Preference6.2.1 Convenience6.2.2 Price6.2.3 Services6.3 Online Buying Behavior
  4. 4. 6.4 Preferred Payment Methods7 Indian Prepaid and Debit Cards Market Size and Growth Potential7.1 Market Share Analysis by Type of Card7.2 Total Market Size and Forecast of Card Industry7.2.1 Analysis by volume7.2.2 Analysis by value7.3 Debit Card Market Size and Forecast7.3.1 Analysis by volume7.3.2 Analysis by value7.4 Prepaid Card Market Size and Forecast7.4.1 Analysis by volume7.4.2 Analysis by value7.5 Indian Prepaid Cards Market Size by Category7.5.1 Payroll cards7.5.2 Travel cards7.5.3 Multi-purpose cards7.5.4 Remittance cards7.5.5 Other prepaid cards8 Indian Prepaid and Debit card Marketing Strategies8.1 Market Entry Strategies8.2 Marketing / Product Strategy8.2.1 Payroll cards8.2.2 Travel cards8.2.3 Multi-purpose cards8.2.4 Remittance cards8.2.5 Other prepaid cards8.2.6 Debit cards8.3 Pricing Strategies9 Profile of Leading Indian Companies9.1 SBI Group9.1.1 Strategies9.1.2 Prepaid Cards Offered9.1.3 Debit Card offered9.1.4 Financial Performance9.2 Punjab National Bank9.2.1 Strategies9.2.2 Prepaid Card Offered9.2.3 Debit Card Offered9.2.4 Financial Performance9.3 ICICI Bank Limited9.3.1 Strategies9.3.2 Prepaid card offered
  5. 5. 9.3.3 Debit Card offered9.3.4 Financial performance9.4 HDFC Bank9.4.1 Strategies9.4.2 Prepaid card offered9.4.3 Debit Card offered9.4.4 Financial performance9.5 Axis Bank9.5.1 Strategies9.5.2 Prepaid card offered9.5.3 Debit Card offered9.5.4 Financial performance9.6 ITZ Cash Card Ltd9.6.1 Prepaid cards offered9.6.2 Strategies10 Appendix10.1 Methodology10.2 Definitions10.3 Contact Us10.4 About Timetric10.5 DisclaimerList of TablesTable 1: Indian Companies Authorized to Provide Prepaid Payment Instruments by the RBI,2009–2012Table 2: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Table 3: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Table 4: SWOT Analysis of the Indian Prepaid and Debit Cards MarketTable 5: India: Repo Rate (%), April 2009 – April 2012Table 6: Indian Card Industry by Type of Card (Millions), 2007–2016Table 7: Indian Card Industry Market Size by Volume (Million), 2007–2016Table 8: Indian Card Industry Market Size by Transaction Value (INR Billion), 2007–2016Table 9: Indian Debit Card Industry Market Size (Million), 2007–2016Table 10: Indian Debit Card Industry Market Size (INR Billion), 2007–2016Table 11: Indian Prepaid Card Industry Market Size ( Million), 2007–2016Table 12: Indian Prepaid Card Industry Market Size (INR Billion), 2007–2016Table 13: Indian Payroll Card Industry Market Size (INR Billion), 2007–2016Table 14: Indian Travel Card Industry Market Size (INR Billion), 2007–2016Table 15: Indian-Multi Purpose Card Industry Market Size (INR Billion), 2007–2016Table 16: Indian Remittance Card Industry Market Size (INR Billion), 2007–2016Table 17: Indian Other Prepaid Card Industry Market Size (INR Billion), 2007–2016Table 18: Market Entry Strategy of Foreign Banks in IndiaTable 19: State Bank Classic Debit and Shopping Card
  6. 6. Table 20: State Bank Silver International Debit CardTable 21: State Bank Gold International Debit CardTable 22: State Bank Platinum International Debit CardTable 23: SBI Yuva International Debit CardTable 24: SBI Group Financial Position, Fiscal Year Ending March (INR Billion)Table 25: Punjab National Bank Financial Position, Fiscal Year Ending March (INR Billion)Table 26: ICICI Bank Financial Position (INR Billion)Table 27: HDFC Bank Financial Position (INR Billion)Table 28: Axis Bank Financial Position (INR Billion)Table 29: Indian Prepaid Card DefinitionList of FiguresFigure 1: Growth Potential of Prepaid and Debit Cards in IndiaFigure 2: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2007–2011Figure 3: Indian Banking Industry Value by Loans and Deposits (US$ Billion), 2012–2016Figure 4: Indian Bank Types – Share of Total Outstanding CardsFigure 5: Indian Banking IndustryFigure 6: Indian Debit Card Market – Market Share of Top-Five Public Banks by Volume, 2011Figure 7: Indian Debit Card Market – Market Share of Top-Five Private Banks by Volume, 2011Figure 8: Indian Debit Card Market – Market Share of Top-Five Foreign Banks by Volume, 2011Figure 9: Indian Debit Card Market – Leading Firms According to Market Share in Volume Terms,2011Figure 10: Indian Leading Closed-Loop Prepaid Card Issuers – Market Share by Volume, 2011Figure 11: Indian Leading Open-Loop Prepaid Card Issuers – Market Share by Volume, 2011Figure 12: Indian Debit Card Market Share of Service ProvidersFigure 13: India: GDP Growth Rate, Q1 2010 – Q4 2011Figure 14: India: Inflation Rate (%), 2007–2017Figure 15: India: Annual Per Capita Disposable Income (US$), 2007–2017Figure 16: India: Repo Rate (%), April 2009 – April 2012Figure 17: India: Urban and Rural Population (%), 2007–2011Figure 18: India: Number Of Automated Teller Machines (ATMs) (Thousands), 2007–2017Figure 19: India: Number Of Point-of-Sale Terminals (Thousands), 2007–2017Figure 20: India: Market Share of Point of Sale Terminals (Top Seven Banks), March 2011Figure 21: India: Internet Penetration Rate (%), 2007–2016Figure 22: India: Mobile Phone Penetration Rate (%), 2007–2011Figure 23: India: Percentage of Retail Transactions By Volume, 2011Figure 24: India: Prepaid and Debit Cards Market ChallengesFigure 25: India: Market Segmentation and Targeting of Prepaid and Debit CardsFigure 26: India: Female PopulationFigure 27: Specialized Debit Cards For WomenFigure 28: India: Volume of Leisure Tourists (Million), 2007–2016Figure 29: India: HNWIs Volume, 2007–2016Figure 30: Debit Cards Offered to High-Net-Worth Individuals
  7. 7. Figure 31: India: Volume of Outbound Business Tourists (Million), 2007–2016Figure 32: Prepaid Cards for Outbound Business TouristsFigure 33: Consumer Preferences on Prepaid and Debit CardsFigure 34: Services Offered on Prepaid and Debit CardsFigure 35: India Online Trade Market (INR Million), 2007–2011Figure 36: India: Preferred Payment Methods – 2011Figure 37: Indian Card Industry by Type of Card (%), 2007–2016Figure 38: Indian Card Industry Market Size by Volume (Million), 2007–2016Figure 39: Indian Card Industry Market Size by Transaction Value (INR Billion), 2007–2016Figure 40: Indian Debit Card Industry Market Size (Million), 2007–2016Figure 41: Indian Debit Card Industry Market Size (INR Billion), 2007–2016Figure 42: Indian Prepaid Card Industry Market Size ( Million), 2007–2016Figure 43: Indian Prepaid Card Industry Market Size (INR Billion), 2007–2016Figure 44: Indian Payroll Card Industry Market Size (INR Billion), 2007–2016Figure 45: Indian Travel Card Industry Market Size (INR Billion), 2007–2016Figure 46: Indian-Multi Purpose Card Industry Market Size (INR Billion), 2007–2016Figure 47: Indian Remittance Card Industry Market Size (INR Billion), 2007–2016Figure 48: Indian Other Prepaid Card Industry Market Size (INR Billion), 2007–2016Figure 49: Marketing Strategies Based on Card TypeFigure 50: Debit Cards Pricing Strategies of Various Service ProvidersFigure 51: Prepaid Cards Pricing Strategies of Various Service ProvidersFigure 52: State Bank of India Market Segmentation of Cards OfferedFigure 53: Punjab National Bank (PNB) Market Segmentation of Cards OfferedFigure 54: ICICI Bank Limited (ICICI) Market Segmentation of Cards OfferedFigure 55: ICICI Bank Prepaid CardsFigure 56: HDFC Bank Limited (HDFC Bank) Market Segmentation of Cards OfferedFigure 57: HDFC Bank Easy Shop Women Advantage Debit CardFigure 58: Axis Bank Market Segmentation of Cards OfferedContact: sales@reportsandreports.com for more information.

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